What is organic?

Discover our Organic range and learn what sets organic food apart. From fresh fruit and veg to everyday essentials, explore the benefits of choosing Organic, find selected products at new lower prices and discover delicious recipes for every meal.

Food Editor

Olivia Ferguson
Organic food

Why choose organic food?

Behind every Organic product is a farming approach designed to work in harmony with nature. Organic farmers follow strict standards that support healthy soils and encourage biodiversity. It's a way of producing food with care and consideration, resulting in top-quality food.

Organic family favourites

Beyond fruit, veg and chilled favourites, you'll find organic options throughout the store.

  • Organic Honey: A sweet storecupboard must-have, made for drizzling over porridge, yoghurt and toast, or using in baking and dressings.

  • Organic Italian Fusilli: Made in Italy with organic durum wheat, this versatile pasta is ideal for everything from quick midweek meals to hearty pasta bakes

  • Organic Italian Chopped Tomatoes: Packed with organic Italian tomatoes, these are a kitchen essential for creating rich sauces, soups, stews and casseroles.

  • Organic Traditional Oats: Grown and milled in Scotland, our organic traditional oats are a versatile store-cupboard staple. Naturally high in fibre, they're perfect for creamy porridge, overnight oats and homemade bakes, from flapjacks and cookies to fruit crumbles.

Organic cooking inspiration

Make the most of our Organic range with recipes designed for every day. From family-friendly banana bread pancakes and roasted carrot and houmous flatbreads to flavour-packed cashew korma meatballs, you'll find plenty of inspiration for breakfast, lunch and dinner. Plus, our organic meal plan makes it easy to enjoy more organic food throughout the week.

Published 07/09/2026