Men’s Eau de Parfum

Men’s eau de parfum offers a more concentrated take on fragrance, with deep, intense notes that last well throughout the day. Eau de parfum typically has a higher concentration of fragrance oils than men’s eau de toilette, so the scent holds for longer, while men’s cologne is usually lighter and fresher. This gives eau de parfum a slower, more layered feel as it develops. Explore our men’s eau de parfum to find established brands and new names, including collections from Aramis, Shay & Blue and Autograph.

When choosing a men’s eau de parfum, it’s worth thinking about the kind of fragrance you’re after. Woody and spicy blends tend to come through more clearly, creating a warm, grounded scent that lingers. Amber, leather or smoky notes add weight, while aromatic herbs have a lighter touch. Choose fresher compositions with citrus or green notes that feel cleaner and more relaxed, or go for heavier combinations of oud, spice or musk for evenings out. The added concentration of eau de parfum means even lighter styles tend to last, so you get more from the same scent over time.

Fragrance works best alongside a simple men’s grooming routine. Start with a men’s cleanser or men’s shower gel to keep your skin clean and fresh, and then use a light men’s moisturiser to help reduce tightness. Regular use of an exfoliator can also help your skin feel smoother. Don’t forget our men’s conditioner to take care of your hair. Storing everything together in one of our men’s wash bags makes it easy to stay organised, whether at home or away.