New In

New In


Holiday Clothing

Adventures await

Girls Swimwear

Splash-tastic styles

Boys Swimwear

For beach boys


Girls’ dresses


Dream big, fly high

The range for next-gen players


Best Kids’ Swimwear and Holiday Clothes

Holiday wardrobe heroes

Summer school uniform, sorted

Holiday packing guide

How to pack for a family holiday

one of our live shows

Join us for one of our live shows

Whether you’re stocking up on everyday essentials or picking out something for a special occasion, our kids’ clothing collection has them covered. We have tops in fun prints, flowing patterned skirts and smart trousers in our girls’ clothing selection. Look to our boys’ clothing edit for snug hoodies, cosy knits and classic sweatshirts that make a cosy choice for the colder months, as well as cotton-rich T-shirts and breezy shorts to help them stay cool and comfortable when the sun’s shining. A good-quality coat is a must for getting out and about, so why not have a browse through our kids’ coats and outerwear collection? You’ll find Stormwear™ finishes that help repel raindrops, as well as Thermowarmth™ wadding to keep them protected in the chilliest conditions. An ideal choice for in-between weather are gilets which lock in warmth while leaving arms free. Look out for generously sized labels with space for extra names, making it simple to pass a coat on when the original owner outgrows it. If you’re choosing for a youngster who loves to show off their interests, our character shop is crammed with familiar faces and beloved film and television icons. Budding superheroes can channel their favourite Marvel™ stars, while dedicated Potterheads can take a trip to Hogwarts with Harry Potter™ clothing and accessories. Shopping for a younger child? Choose from pieces featuring names like Thomas & Friends™, Smeds and Smoos™, and our own Percy Pig. As well as being crafted from fabrics that are kind to delicate skin, our baby clothes are super cute. Expect rompers with cheerful prints and handy details such as shoulder poppers for quick and easy changing. For cosy nights, pick sleepsuits made from breathable organic cotton – scratch mitts and anti-slip feet are specially designed to keep little ones safe, while smooth seams are gentle and non-irritating. For a memorable present they’re sure to love, have a look at our inspiring selection of gifts for kids. We have trusted gifting essentials such as fluffy socks, cosy kids’ pyjama sets and warm slippers, alongside scrumptious sweet treats and pampering grooming sets. In our toy department, snuggly soft pandas, puppies and unicorns make welcome companions for afternoon naps, while high-energy board games are perfect for the whole family to enjoy. When the day’s adventures are done, our kids’ nightwear helps them enjoy a peaceful night’s sleep. You’ll find cotton-rich fabrics that feel gentle to wear and are breathable too. To see them through the week, look to our durable and comfortable school uniform pieces, with handy multi-packs of smart shirts, trousers and pinafores to make sure they always have some spare. Finish off their weekday wardrobe with reliable school shoes and comfortable trainers for sports from our kids’ footwear selection.