Men's Briefs

When it’s time to upgrade your undies collection, our men’s briefs are a timeless option. With a supportive fit and a choice of fly styles to suit your preference, they’re a comfy pick for everyday wear. Keep an eye out for handy multi-packs that are ideal for stocking up.

Because comfort is key when it comes to underwear, we have a wide selection of cotton briefs to choose from. We’ve crafted them from fabrics that feel gentle to wear, with naturally breathable properties ensuring good airflow to help you stay cool. You’ll also find pairs with Cool & Fresh™ finishes for all-day hygiene, and StayNew™ technology so your new underwear looks and feels its best for longer. 

Whether your style is simple and understated or bold and playful, there’s a hue to suit you in our collection. White briefs are a sporty choice for everyday wear, while a pair in black ensures a classic look. Our assortment of blue briefs includes crisp navy pairs alongside softer hues of sky, aqua and cornflower. If you like a splash of colour, we have multi-packs that let you pick a different bright shade for each day of the week. 

In the mood for undies with added flair? Our selection of crisp prints and motifs is here to inspire you. Playful polka dots are a fun choice, while checks and geometrics provide a refined feel. Or, you can opt for a pair of striped briefs for a timeless finish.