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Loved by Customers

We know how passionate our customers are about our amazing food and drink, so we wanted to find out what their absolute favourite products are, whether it's store-cupboard superheroes to picky tea must-haves. The results are in...

Loved by Customers store-cupboard heroes

Store-cupboard superheros

Want to know which products our customers are raving about? We surveyed thousands of customers to ask about their M&S Food store cupboard superheroes.

From much-loved condiments and go-to sauces to clever flavour hacks, say hello to our top 10 Loved by Customers store-cupboard superheroes.

Find them all in the Foodhall and build the ultimate foodie pantry, then be inspired with our easy recipe ideas and serving suggestions.

Most loved condiment: Special Burger Sauce

This American-inspired tangy tomato and mustard sauce, flavoured with gherkins and dill with a sweet finish, is an absolute must to give make-at-home burgers that fakeaway flavour. It can also be used for dressings, meat marinades (try brushing it on steak) and a dip for just about anything, from chicken nuggets to crisps.

Serve with Our Best Ever burgers, brioche burger buns, gherkins and crunchy salad for the ultimate at-home fakeaway.

What our customers say: "My favourite M&S product is the Special Burger Sauce. My family are addicted to this product! We all love the texture, flavour and consistency of this sauce."

"The Special Burger Sauce has a great flavour and it's not the ‘usual’ tomato type. I'd recommend it to family."

"Your Special Burger Sauce is delicious and turns an ordinary burger into an extraordinary one!"

Special burger sauce
Smooth peanut butter with porridge and fruit

Most loved spread: Smooth Peanut Butter

Made with hi-oleic peanuts, this 100% Smooth Peanut Butter is high in fibre and monounsaturated fats and uses no palm oil. It's a source of protein and carries our Eat Well sunflower. There's absolutely no salt or sugar added and it tastes great.

Try it spooned over our Multigrain Porridge then topped with a quick compote, made by simmering frozen cherries with a squeeze of honey, and your favourite fresh fruit.

What our customers say: "The M&S Smooth Peanut Butter is great value and a great product! I absolutely would recommend all it and love that they are all ‘against animal testing’."

"No palm oil, no sugar, no salt – just as peanut butter should be!"

Most loved sauce: Tomato Everything Sauce

Our Classic Tomato Everything Sauce is the perfect base to lasagne, pasta sauces, pizza and more. It's made in Italy in small batches using the freshest ingredients and slow-cooked for a rich flavour.

Spoon over our Woodfired Pizza Base, then top with mozzarella and fresh basil before baking according to the pack instructions. To finish, warm 2 tbsp honey with 1/2 tsp chilli flakes, and drizzle over the pizza.

What our customers say: "Favourite product is the Classic Everything Tomato Sauce as it had the best flavour of all the jarred tomato sauces we've tried. It is so versatile. We use it for pasta and pizza."

"Tomato or creamy tomato everything bake sauces are so useful when making pasta dishes. I love that they bring everything together to make delicious dishes. No need to chop all the veg for stock. I always have a jar in my cupboard."

Tomato everything sauce
Collection Rich Italian Tomato and Basil Soup

Most loved soup: Collection Rich Italian Tomato and Basil Soup

Tomato soup – but not as you know it. This rich, velvety soup, which comes in a beautiful glass jar, is made in Italy exclusively for M&S in small batches from juicy tomatoes, finished with cream and fresh basil.

To take your soup to the next level, serve with fresh basil and torn burrata, along with a drizzle of extra virgin olive oil. 

What our customers say: "I love the Italian tomato and basil soup, it's so creamy."

"The tomato and basil soup has a rich and deep flavour – comforting and with the basil it gives it extra peppery depth and a wonderful aroma – Italian sunshine in a bowl."

Most loved chef's hack: Roast Potato Seasoning

Prepare for roast potato perfection. This little jar contains the exact right blend of semolina, black pepper, onion and sea salt to help you achieve the crispiest, tastiest, most golden roasties ever.

For golden roasties, every time, par-boil Maris Piper potatoes until just tender, while you heat a tray of oil in the oven. Drain the potatoes and allow to cool completely before tossing in the hot oil with 2 tbsp Roast Potato Seasoning. Add a whole sliced garlic bulb then bake until golden and crisp, adding bay leaves and rosemary for the final 2-3 minutes.

What our customers say: "It makes the roasties lovely, crunchy and tasty! I picked some up years ago as wanted to try never locked back. Since then I've bought for friends and family who now also use it."

Roast Potato Seasoning
All butter cheese twists

Most loved snack: All Butter Cheese Twists

Our flaky, all-butter puff pastry twists are made with Gruyère cheese and are perfect for sharing (well... if you don't eat the whole packet yourself). Heat in the oven for just two minutes and enjoy warm.

What our customers say: "The cheese twists are always crisp and have a good flavour. They are a family favourite when the grandchildren visit. They make a good pre-dinner snack with a gin and tonic."

"The cheese twists are absolute heaven. The taste and texture is amazing."

Most loved cereal: Collection Caramelised Fruit and nut Granola

Enjoy a better breakfast with our luxuriously decadent oat and coconut granola with salted caramelised nuts and juicy fruits.

It's delicious served with our Collection Authentic Greek Yogurt and blood oranges.

What our customers say: "You would never know the granola was not home-made. It's high class, excellent quality and well-priced."

"Do love the granola: it's full of goodness and also keeps 'going' for quite a while."

"Very nutty – the best granola I’ve ever tried."

Collection Caramelised Fruit and nut Granola
Fajita Seasoning

Most loved spice mix: Fajita Seasoning

With a pinch of sweetness, smoke and spice, this little jar packs a big flavour punch. Whether you use it for tacos, in chilli or in enchilladas, it's a shortcut to instant flavour and saves you buying multiple different spices or messing around with measurements. It's our quick-fire dinner superhero.

For speedy prawn tacos, pan-fry prawns in the Fajita Seasoning. Serve on warmed soft tacos with a spoonful of our Zesty Guacamole, finely sliced red onions, lime juice and coriander.

What our customers say: "Love the Fajita Seasoning for a quick and tasty midweek meal."

"It's a very tasty seasoning. I use it regularly."

Most loved ingredient: Everything Tomato, garlic and Herb Paste

We've done the hard work for you by slow-cooking tomatoes, garlic and herbs to make the most delicious, richly-flavoured, concentrated paste that's bound to become one of the most versatile ingredients in your pantry.

Try spooning on top of our Collection Extra Smooth Houmous then serving with toasted flatbreads, or use instead of oil to fry eggs, finishing with a crumbling of feta.

What our customers say: "The Everything Tomato, Garlic and Herb Paste is so tasty – a high quality product that I love to use in cooking. Would recommend!"

"The Everything Tomato, Garlic and Herb Paste, I always have some to add complex flavour to sauces. It's brilliant."

"I love the tomato and garlic paste. We use it in a chicken traybake using m&s chicken thighs and it is delicious."

Everything Tomato, garlic and herb paste
Strawberry conserve

Most loved jam: Strawberry Conserve

Made with sweet and juicy strawberries, our Fairtrade conserve is delicious on toast or crumpets, but is also a super versatile ingredient – try it as a topping for cheesecake, use it in a trifle or spoon over ice cream.

What our customers say: "We love the strawberry jam. It’s full of fruit and has an intense and authentic strawberry flavour."