Christmas Starts Here

Our much-anticipated 2024 Christmas advert is a visual spectacle showcasing the very finest of our partywear, decorations, gifting and homeware for the festive season 

The advert celebrates the transformative effect that Christmas has over us, and is set to bring joy, inspiration and style to all, making the run up to Christmas day feel just as magical as the day itself.

It features rising star Skylar Blue (Britain’s Got Talent), and is directed by Emmy-nominated Elliot Power, with choreography by Corey Baker, known for his work on the film Beetlejuice Beetlejuice. The advert is set to the ultra-catchy classic hit ‘I Believe in Miracles’ by The Jackson Sisters.

At the start of the advert, our inquisitive young star appears restless amid her subdued family until her catches a snow globe across the room. She peers in, tilts the globe and something magical starts to happen - she hears a noise and suddenly hundreds of Christmas baubles come cascading down the staircase. As she continues to play with the enchanted snow globe, further magical events begin to take place. 

The Christmas advert invites us to see the world through a child’s eyes in imagining the whole house is inside the magical snow globe. With each shake of the ornament, the room tilts or turns upside down. Skylar's family members defy gravity as they dance in unison across the walls and ceiling amid the snow – whirling around the room in a pure flight of fantasy.  

Men are catered for this festive season with elevated shirts, sleek tailoring and knitwear.

A plush velvet jacket, as seen in the advert, will provide the cornerstone of your Christmas capsule. Style with a fine-gauge roll-neck sweater in a co-ordinating shade for a sophisticated look that will see you from Christmas parties to dinners. Switch the roll-neck for a crisp shirt and add a pair of tailored trousers for the smartest of occasions. We have a range of silk bow ties and dapper footwear for black-tie events.

Laid-back Christmas on the cards? Focus on cosy loungewear, comfy pyjamas and novelty Christmas jumpers to maximise your sofa style. Lots of our festive clothing can be co-ordinated with the family, so have cameras at the ready to capture those picture-perfect moments.