• We’ve recreated our customers’ favourite M&S Food products in miniature form to collect – from Percy Pigs to Plant Kitchen cauliflower popcorn to Our Best Ever prawn sandwich. With 25 to collect, M&S Little Shop is fun for your little ones (aged four and over) and all the family to enjoy during the summer. Collect, play, swap and learn a little bit more about M&S Food. But be quick – when they’re gone, they’re gone!

  • You’ll receive an M&S Little Shop collectable for every £20 you spend (after all discounts) at M&S Food. So, if you spend £40, you’ll receive two collectables; £60 gets you three, and so on. Don’t forget to collect an M&S Little Shop mini if you’re using a self-checkout till – just let one of our colleagues know you’re collecting before you select ‘finish and pay’ on the till, and they’ll do the rest.

  • All M&S Foodhalls in England, Wales, Scotland and Northern Ireland will offer an M&S Little Shop collectable when you spend £20 or more. You won’t find them at franchise stores, like travel hubs, hospitals and petrol stations.

  • We’re running M&S Little Shop during the summer until early September or while stocks last. But be quick – when they’re gone, they’re gone!

  • No – all you need to do is spend a minimum of £20 in one transaction to receive an M&S Little Shop collectable. We also have an exciting range of mini accessories to help your little ones play with their Little Shop collectables, including an M&S Little Shop front, basket, trolley and apron, starting from £3.

  • No, simply visit your nearest M&S Foodhall to start collecting.

  • Yes – we have an exciting range of mini accessories to help your little ones play with their M&S Little Shop collectables, including an M&S Little Shop front, basket, trolley and apron, from £3.

  • You can collect M&S Little Shop mini collectables for purchases on all products in M&S Foodhalls, but this does not include gift cards. Online purchases, clothing, homeware and M&S Café purchases are not included.

  • Unfortunately not. M&S Little Shop is limited to M&S Food, and features our customers’ favourite M&S Food products, from Percy Pigs to Our Best Ever prawn sandwich. Don’t forget to claim your M&S Little Shop collectable next time you visit our Foodhalls.

  • No – our M&S Little Shop collectables hold no cash value. But if you don’t fancy collecting them, just let your store colleagues know.

  • We want to make M&S Little Shop as fun and fair as possible, so each collectable comes in a concealed paper packet. That means your kids will get a surprise every time they open their M&S Little Shop pack. Rest assured, if your little one receives the same collectable twice, we’ll be hosting swap shops in M&S Cafés across the country, so they can find their missing collectables – check here for details. Kids can collect, play and swap with their friends, too.

  • We’ve worked closely with our suppliers to make our M&S Little Shop collectables. They’re made from durable cardboard, foil and plastic and are designed to last. We have ensured that all packaging the collectables come in is recyclable and made out of FSC-certified paper and cardboard.

  • We’ve worked with suppliers across the world to make our M&S Little Shop accessories. These products are all designed to last and can be used beyond playing with M&S Little Shop collectables.

  • No. M&S Little Shop collectables are for playing with, not for eating. They’re suitable for children aged four and over but, as with all toys, we recommend keeping an eye on kids while they play with M&S Little Shop collectables. They are not suitable for children under 36 months due to potential choking hazard.

  • The possibilities are endless! Why not play Little Shop keeper, create memory games, or match them with your favourite recipes? You can also check out the full range of collector’s cards here to help your children learn more about M&S Food and how and where it’s sourced. We also have a range of accessories to purchase, such as an M&S Little Shop front, mini apron, basket and trolley to help with your kids’ play.

  • We always welcome suggestions or ideas, so please send them to us through customer services.

  • All our M&S Little Shop collectables have gone through rigorous independent testing to ensure they pass all legal safety standards. All of the collectables meet the safety requirements of the European Toy Safety Directive and relevant Toy Safety Standards. They are intended to be used by children over 4 years of age due to small parts as indicated clearly on the collectable packaging and leaflet included in each wrapper. All the component parts meet the chemical requirements of the European Toy Safety Directive and also the stringent requirements of the EU Chemical Reach Regulation and will not cause injury through the migration of chemicals into the system. As with all toys, we recommend keeping a close eye on your little ones when playing.

  • M&S Little Shop accessories are available in store only while stocks last, but we may be able to find out if another nearby store has any in stock.

  • Instructions come with the packaging but you can also download them here: assembly instructions.

  • If your child has finished collecting or playing with their collectables, we encourage you to give them to family or friends, or bring them in to the food information desks in our Foodhalls so they can be reused or, at the end of Little Shop, recycled into children’s playground equipment as part of our plastic take-back scheme. 

  • The M&S Little Shop collectables made from cardboard are widely recycled, but it’s always best to check with your local council for details. Because our plastic and foil collectables have been designed to last using durable materials, they’re not currently widely recyclable in the home. If your child has finished collecting or playing with their plastic or foil collectables, we encourage you to pass them to family or friends, or bring them in to the food information desks in our Foodhalls so they can be reused or recycled into children's playground equipment when Little Shop has ended, as part of our plastic take-back scheme. 

  • At M&S, we’re committed to reducing our use of single-use plastic packaging – you can find more details here. Our mini collectables have been made to the highest standards and are designed to last. If your children have finished collecting or playing with their collectables, we encourage you to give them to family or friends, or bring them in to our stores so we can give them to other collectors. What’s more, we’ll recycle any leftover M&S Little Shop collectables through our plastic take-back scheme. We’ll give the collectables a completely new life, and turn them into new playground equipment. We have ensured that all packaging the collectables come in is recyclable and made out of FSC-certified paper and cardboard. Read more about why sustainability is important here.

  • The collectables will be recycled through our plastic take-back scheme, where plastic is collected from stores and sorted. Collected plastic is then melted to create flat boards made from 100% recycled plastic. The material will be used to create new items, including playground equipment for schools.

  • Of course – we’ll help our customers find the collectables they need at our swap events at M&S Cafés across the country. You can find more details here.