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Loved by Customers: Frozen

We know how passionate our customers are about our amazing food and drink, so we wanted to find out what their absolute favourite products are, whether it's store-cupboard superheroes to frozen must-haves. The results are in...

Loved by Customers frozen favourites

Freezer favourites

Want to know which products our customers are raving about? We surveyed thousands of customers to ask about their favourite frozen M&S Food. From super crispy potatoes to takeaway-inspired spring rolls, discover our top 10 Loved by Customers M&S frozen food and get set to stock your freezer!

The frozen midweek saviour 

Our perfectly crisp and golden Battered Cod Fillets are a firm fave for a midweek dinner. The whole family will love these flavoursome fillets, made with deliciously tender cod and a crispy light batter coating. Our customers said, "The frozen fish is always reliable – superb flavour and crisp". Try serving them in a wrap with crushed peas, curry sauce and chunky chips for a twist on a chippy tea. 

Battered cod wraps
Chargrilled vegetable salad

The freezer hack 

An incredible 47% of our customers voted our Chargrilled Mediterranean Vegetables as their favourite frozen ingredient, saying that it's "tasty and so easy to prepare. Nobody would realise it's pre-prepared and frozen". This mix of aubergine, courgettes and red and yellow peppers is perfect in pasta dishes or try roasting with a drizzle of olive oil and serving on top of salad leaves with pesto and feta. 

The frozen bakery find

There's nothing better than freshly baked pastries in our opinion and our customers agreed and said that our frozen All Butter Pains Au Chocolat are "quick, easy to make and really tasty – just like they're bought fresh". These chocolatey beauties are ready in just 20 minutes and are amazing served fresh out of the oven with your favourite cuppa. 

Pain au chocolat
Collection Pavlova

The crowd-pleasing frozen pudding

Hosting and want to wow? Look no further than our much-loved Colection Very Berry Pavlova that has been crowned as the best frozen dessert. Customers loved this "fabulous meringue" and the "lovely combination of fruit and cream". The picture-perfect pavlova is hand decorated with juicy berrries and sweet Belgian white chocolate

The frozen fish catch of the day

Perfect for fish Friday, our Breaded Haddock is a staple in our customers' freezers. They loved the responsibly sourced “great quality fish" and said it has "just the right amount of breaded covering”. Serve the haddock with minted new potatoes and a fresh green salad for a light and easy summer supper. 

Breaded haddock
Honeycomb ice cream

The must try ice cream

With temperatures soaring it's time to reach for an ice cold treat! Our Cornish Honeycomb Ice Cream is a firm favourite with our customers commenting, "It's delicous and always a go-to dessert to keep in the freezer". Try serving in one of our Dipped Waffle Cones and top with crushed Milk Chocolate Honeycomb and a Chocolate Stick.


The frozen party food pick

If there's one thing our customers love, it's party food! Their top pick is our frozen Vegetable Spring Rolls that are perfect for picky teas or served alongside an Asian-inspired stir fry. Perfectly crisp every single time, these vegetarian stars are packed with seasoned veggies and are amazing served with a sweet chilli dip.

Vegetable Spring Rolls
French Fries

The budget-friendly frozen fave

Our frozen French Fries were named the best value frozen product. Customers said this family favourite were, "delicious and great value". Try taking these spuds up a notch by loading them with melted cheese, crispy bacon, spring onions and buttermilk ranch dressing.  

The plant-based pick 

Following a vegan diet should never mean missing out on a summer treat and our customers can't get enough of our Plant Kitchen Salted Caramel and Biscuit Ice Cream. This oat-based ice cream is packed with sweet caramel sauce and crunchy biscuit pieces. It's delicious eaten straight from the tub or you can sandwich the ice cream between Plant Kitchen Cookies and top with melted Plant Kitchen Hazelnut Chocolate Spread. 

Plant Kitchen Ice Cream
To be Written

The frozen Sunday roast staple

With a huge 42% of the vote, our fluffy-on-the-inside and crispy-on-the-outside Roast Potatoes were our customers' top pick for the best Sunday roast staple. Customer commented that they are "the best roasties ever". These British Maris Piper Potatoes cook in just 30 minutes and are amazing served with our Seasoned Chicken Joint, vibrant vegetables and gravy for a Sunday roast with minimal mess and fuss, but maximum flavour.