Your guide to the best doughnuts

From new-in Dunked N’ Loaded showstoppers to jam-filled favourites and sprinkle-smothered rings, we’ve rounded up the very best doughnuts worth sinking your teeth into. And if you fancy yourself a star baker, roll up your sleeves and try whipping up a doughnut creation of your own.

Food Editor

Olivia Ferguson
A selection of doughnuts

Best doughnuts

At M&S, we do doughnuts differently — think our signature dough recipes packed with irresistible fillings, whether it’s a timeless classic or a bold, on-trend twist. Explore the full range in store, from new Dunked N’ Loaded treats to revamped favourites with updated recipes.

The best viral doughnuts

Doughnuts – but not as you know them. Pillow-soft and crafted with our signature butter and egg-enriched dough, each one is generously filled with delicious ingredients and finished with glossy glazes and eye-catching toppings.

More sweet inspiration

Looking for more sweet inspiration? From choosing the perfect celebration cake to our top picks of the best cookies, discover plenty of foodie ideas online. Plus, explore our range of sweet treats that can be delivered straight to your loved ones’ doors.

Published 22/04/2026