Your guide to the best doughnuts

From new-in Dunked N’ Loaded showstoppers to jam-filled favourites and sprinkle-smothered rings, we’ve rounded up the very best doughnuts worth sinking your teeth into. And if you fancy yourself a star baker, roll up your sleeves and try whipping up a doughnut creation of your own.

Food Editor

Olivia Ferguson

Best doughnuts

At M&S, we do doughnuts differently — think our signature dough recipes packed with irresistible fillings, whether it’s a timeless classic or a bold, on-trend twist. Explore the full range in store, from new Dunked N’ Loaded treats to revamped favourites with updated recipes.

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The best new doughnuts

Introducing doughnuts – but not as you know them. Pillow-soft and crafted with our signature butter and egg-enriched dough, each one is generously filled with delicious ingredients and finished with glossy glazes and eye-catching toppings.

Chocolate Dunked N’ Loaded Doughnut: made with 55% dark chocolate, butter, and cream, finished with dark chocolate curls.
Strawberry and Matcha Dunked N’ Loaded Doughnut: bursting with sweet strawberry jam and topped with matcha icing and freeze-dried strawberries.
Pistachio Crème Dunked N’ Loaded Doughnut: brimming with rich pistachio crème and finished with icing and caramelised pistachios.
Lemon Dunked N’ Loaded Doughnut: filled with smooth, tangy Sicilian lemon curd and topped with icing and freeze-dried raspberry pieces.

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The best jam doughnut

Our Classic Jam Doughnuts are a customer favourite — and it’s easy to see why. We've improved the recipe to make these iconic bakery treats even more delicious. The egg-enriched dough gives the perfect fluffy texture, and we’ve boosted the raspberry jam filling from 18% to 25% – making ours one of the most jam-packed doughnuts around. To top it off, the jam itself is higher in fruit content, delivering an extra punch of sweet, fruity flavour.

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The best sprinkle doughnut

Sprinkles aren’t just for kids, and our Sprinkle Ring Doughnut proves it. Enjoy a super-soft doughnut, made with our upgraded dough recipe, topped with vibrant icing and sweet sprinkles. Perfect with a cuppa, or as a show-stopping topping for an epic freakshake.

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The best sugar ring doughnut

Classics are classics for a reason — and our Sugar Ring Doughnuts are just that. Fluffy, golden, and coated in soft sugar, these sweet treats come in a pack of four that's made for sharing. Each doughnut is light, airy, and packed with simple, satisfying sweetness. Level-up your afternoon coffee with one of these.

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The best yum yums

Love a yum yum and a cinnamon bun? You’re in for a treat with this tasty hybrid twist. Our Heat to Eat Cinn-A-Yum Buns feature cinnamon-spiced buns enriched with butter, topped with a drizzle of white icing and a sprinkle of demerara sugar. Warm them up and enjoy with a dollop of vanilla ice cream for an impressive pudding with minimal fuss.

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The best alternative doughnut

If you fancy trying something a little different, look no further than our iconic range of Yumnuts — a delicious hybrid between a yum yum and a doughnut. Each is made using a unique butter-enriched recipe and rested for a minimum of 12 hours to ensure beautifully light layers. Choose from sugar-glazed Plain Jane, salted caramel Billionaire’s, or sprinkle-topped Birthday Yumnut. Or explore our cream-filled Yumnuts (available in the chilled aisle), including summery Eton Mess or zesty Lemon Meringue flavours.

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The best homemade doughnuts

Feeling inspired to make your own? It’s easy with this no-yeast, air-fried doughnut recipe. Light, fluffy, and finished with pink-and-white feathered icing, they’re completely free from deep frying — and perfect served with custard or jam for dipping. Smiles guaranteed!

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More sweet inspiration

Looking for more sweet inspiration? From choosing the perfect celebration cake to our top picks of the best cookies, discover plenty of foodie ideas online. Plus, explore our range of sweet treats that can be delivered straight to your loved ones’ doors.

Published 05/03/2026