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Everything You Need to Know about M&S: Dress the Nation

Don't miss the return of autumn's must-watch TV series

Content editor

Sarah Lafarge
Judges for Dress the Nation

This autumn's must-watch series

Back by popular demand, the first episode of a brand new series of M&S: Dress the Nation is coming to ITV1 on Sunday 14 September.

Hosted by well-loved presenters Vernon Kay and AJ Odudu, Dress the Nation seeks to discover exciting new talent as nine candidates from all walks of life compete for the chance of a lifetime: to design clothes for M&S.

In the first episode the contestants will work in teams to design a statement print dress for autumn under the watchful eyes of Maddy Evans, M&S's womenswear director and guest judge, jewellery designer Jade Jagger.

M&S Dress the Nation with Jade Jagger

Discovering new talent

Working from a purpose-built design studio, the contestants work both individually and in groups to design and create garments that will appeal to M&S customers.

The finished items are showcased to a panel of judges consisting of M&S experts and a guest celebrity judge, with one contestant eliminated each week leading up to the grand final.

The judges are looking for budding designers brimming with creative flair, with a willingness to learn and a true passion for design, with no formal qualifications or previous training in fashion required.

Meet the contestants

The nine contestants are competing to secure a life-changing mentorship with M&S and to see their design sold exclusively in selected M&S stores and online in autumn 2025. Who will make it through to the grand final and then be crowned the winner?

Contestants for Dress the Nation

Ready to get hooked? M&S: Dress the Nation runs for five one-hour episodes, with a new episode dropping every Sunday evening on ITV1 and ITVX.

Published 9.8.2025