
Everything You Need to Know about M&S: Dress the Nation
Content editor
Sarah Lafarge
This autumn's must-watch series
Back by popular demand, the first episode of a brand new series of M&S: Dress the Nation is coming to ITV1 on Sunday 14 September.
Hosted by well-loved presenters Vernon Kay and AJ Odudu, Dress the Nation seeks to discover exciting new talent as nine candidates from all walks of life compete for the chance of a lifetime: to design clothes for M&S.
In the first episode the contestants will work in teams to design a statement print dress for autumn under the watchful eyes of Maddy Evans, M&S's womenswear director and guest judge, jewellery designer Jade Jagger.

Discovering new talent
Working from a purpose-built design studio, the contestants work both individually and in groups to design and create garments that will appeal to M&S customers.
The finished items are showcased to a panel of judges consisting of M&S experts and a guest celebrity judge, with one contestant eliminated each week leading up to the grand final.
The judges are looking for budding designers brimming with creative flair, with a willingness to learn and a true passion for design, with no formal qualifications or previous training in fashion required.
What the judges are wearing this week
Meet the contestants
The nine contestants are competing to secure a life-changing mentorship with M&S and to see their design sold exclusively in selected M&S stores and online in autumn 2025. Who will make it through to the grand final and then be crowned the winner?

Ready to get hooked? M&S: Dress the Nation runs for five one-hour episodes, with a new episode dropping every Sunday evening on ITV1 and ITVX.
Published 9.8.2025