Florence Head
Assistant Copywriter
25/08/2025
Your guide to British plum season
Meet the dedicated farmers who grown our British tree-ripened plums and find plenty of recipe ideas from decadent cakes to fresh salads.
All about our plums
18/08/2025
Where we source our butter
Meet the experts who craft our artisanal butter, made using only the finest local cream. Plus, find recipe inspiration for using our classic farmhouse and flavoured varieties
Discover our butter
15/08/2025
Budget back to school dinner ideas
Make those busy weeknights a little easier with these budget-friendly back to school dinner ideas, from cosy traybakes to simple pasta ideas.
Back to school dinners
04/08/2025
Meet our Parmesan maker
Learn more about the master cheesemaker crafting our aged Parmesan cheese in Northern Italy, plus find plenty of recipe inspiration from creamy pasta to crispy chicken nuggets from top chef, Tom Kerridge.
Parmesan ideas
28/07/2025
Best wines to pair with barbecue food
Fire up the grill this summer and see what to pair with those barbecue classics like steak, burgers, sausages, and more. Our wine experts weigh in on the best wines to serve at your next al fresco feast.
Wine and barbecue pairings
23/07/2025
Top jacket potato toppings
Golden, crispy, and fluffy on the inside, jacket potatoes make for the perfect mid-week meal or cosy dinner. Discover how to bake the perfect one, top it with M&S favourites and get inspired with deliciously easy recipes.
Jacket potato ideas
15/07/2025
Cooking With the Stars
Cooking With the Stars is back this summer on 3 August. Find out all you need to know about the biggest and best cooking show on ITV. Which of our eight chef-and-celebrity duos will you root for?
Let's cook
11/06/2025
Let's talk orange wine
Curious about orange wine? You’ve come to the right place. From how it’s made to how to enjoy it (plus three of our favourite bottles), this is your go-to guide for discovering one of the most exciting styles in the wine world.
Start sipping
02/06/2025
British peony season
Snag a picture-perfect peony bouquet and learn more about our trusted M&S Select Farmers and how to care for peonies – these beautiful blooms deserve the best.
Pick up a bunch
29/04/2025
Gluten-free food ideas
From breakfast to dinner, tuck into one of our easy gluten-free recipes, or grab a quick, on-the-go snack from our trusted Made Without range.
Tuck in
15/04/2025
Discover M&S milk
Milk matters at M&S. We’ve celebrated over 25 years of the M&S Milk Pledge, which is integral to protecting our farmers and providing them with a secure future, whilst ensuring the highest standards of food safety and welfare for cows and farmers are achieved.
Milk matters
19/03/2025
What is sourdough?
Discover everything you need to know about sourdough, including where we source our top-quality ingredients and clever recipe ideas.
Take a slice
02/03/2025
The guide to white wine
Whether you prefer oak-aged wines, or your knowledge of white wine extends only as far as calling it 'white wine,' explore our guide to discover different flavour profiles, pairing tips, serving suggestions, and our top varieties.
Learn about white wine
08/02/2025
Guide to Scotch Whisky
Find out everything you need to know about Scotch Whisky with our ultimate guide. From the regions to recognise, to tasting notes and our M&S favourites.
Read the guide
30/11/2024
The world of Colin the Caterpillar
Discover all you'd ever want to know about the nation's favourite chocolatey creation, from Colin the Caterpillar facts to irresistible recipe ideas.
Click for Colin
29/11/2024
The world of Percy Pig
Oh, hello there! Welcome to my online page, it’s oink-redible to meet you. Here you’ll find all the latest adventures I’ve been on. It's time to see what your favourite Pig has been up to. Be prepared for a lot of pink.
Pig-tastic Percy
08/11/2024
Ultimate guide to Percy and Colin gifts
Know a Percy Pig fanatic or someone who can’t celebrate Christmas without Colin the Caterpillar? We've got your Christmas gift shopping covered with an ultimate guide to your sweetest pals.
See the top picks
01/09/2024
Introducing Heritage Gold pork
Heritage Gold Pork is our most succulent ever, with rich marbling for exceptional tenderness and flavour. It's just landed in the Foodhall, so discover what makes it so special, the best cuts to try, and how to cook with it (according to Tom Kerridge).
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Florence has over five years’ experience in travel writing and subediting, before she moved into food writing at M&S Food in 2024. Here she has spent her time creating inspiring editorial content across digital channels. Alongside her time writing, she worked in restaurants and food trucks for seven years, where she saw firsthand how food brings people together and developed a lasting love of great ingredients and meaningful conversations with customers. She brings that same curiosity and connection to her role at M&S, crafting features and brand stories that celebrate the very best of our Foodhalls and spark ideas for every occasion.
Florence is passionate about bringing to life the stories behind our products – shining a light on the farmers growing our juiciest Isle of Wight tomatoes and celebrating family-run fishing companies in Aberdeenshire. With a focus on accessibility, she makes food inspiration feel achievable for everyone, whether that’s exploring the world of wine, sharing gluten-free ideas or spotlighting the latest innovation landing in our Foodhalls. Through engaging, insight-led content, she shares quality ingredients and expert knowledge in stories that inform and inspire.
Florence's hobbies include cooking, hosting dinner parties, reading, and discovering new restaurants and pubs in the sunshine which she documents on her TikTok @flossdoesfood.