
How To Buy A Sexy Lingerie or Nightwear Gift (And Get It Right)
Content editor
Dulcie Emerson
Consider personal style when buying a sexy lingerie gift
“A matching bra and knickers set can be a really special treat. To get it right, think about your loved one’s personal style to be sure that your gift will be well received,” says Soozie Jenkinson, M&S's head of lingerie design. “We have many sumptuous lingerie brands within the online M&S lingerie boutique to suit different tastes.“
“Boutique sets are playful, colourful and on trend with gorgeous details such as animal print, mesh and lace, Rosie Exclusively for M&S lingerie is luxurious and elegant with a hint of vintage glamour, and Autograph lingerie is modern and bold with exquisite attention to detail,” Soozie explains. Don't miss the latest arrivals from Boux Avenue, Fantasie, Pour Moi, and Panache for further sexy lingerie gift ideas for your wife or girlfriend.
Red hot: our most-wanted sexy lingerie picks

How to get the size right when buying underwear
Before you start shopping, you need to work out the right size to buy. Take a look at the labels on your loved one’s most-worn or most recently purchased bras and knickers. Bra sizes comprise of two measurements: the band size (a number, for example 38) and the cup size (a letter or double letter, for example DD). Take note of both. Bralettes and knickers are usually in clothing sizes (for example 14) but might be XS, S, M, L, XL, etc. If she has a fuller figure, look for uplifting plunge bras, underwired bras, and full-cup bras to enhance her figure and ensure she feels gorgeous. Retro-chic balcony bras, lace bralettes or a flirty demi-cup bra are ideal for small to medium-sized busts. Check out our guides to the most flattering bras for bigger busts and small busts for more expert tips.
Purr-fect leopard-print lingerie sets

Set pulses racing with these lingerie gift ideas
Fun, feminine and sexy, the Boutique range marries playful prints, bold colours, and stunning lace with on-trend silhouettes, making it perfect for gifting. The ultimate treat for a lingerie lover is to receive a matching bra and knickers set, and the wide choice within the Boutique collection makes it easy to pick and mix pieces to create a set they’ll love. For example, the Emilia satin floral range includes a plunge bra, a balcony bra, high-leg knickers, a thong and a camisole and shorts set, while the Larissa lace collection features five different pieces including a bustier, a padded plunge bra, high-leg knickers and a thong, so you can put together a set that nails fit and personal style perfectly.
Objects of desire: luxurious lingerie gifts

No rest for the wicked: sultry sleepwear ideas
There’s no one-size-fits-all approach to Valentine’s Day gifting, and gorgeous nightwear is an alternative approach to lingerie gifting, or an indulgent add-on to a lingerie set. From sultry satin slips with cutout detailing at sides to babydoll lace nighties with matching knickers, you'll be spoilt for choice with our sexy nightwear range.
Camisoles and French knickers are great lingerie gift idea and are also dress sized. They can be worn as underwear but also as nightwear, so they’re incredibly versatile. Pour Moi's sheer lace robe is our choice for luxurious after-hours dressing while a full-length patterned robe by Rosie exclusively for M&S is bound to inject supermodel-worthy confidence into her wardrobe.
Looking for something a little more versatile? “When it comes to sleepwear, PJs are having a moment – we simply can’t have enough pyjamas in our ‘at-home’ wardrobe. Pyjamas and loungewear are very much on trend right now,” says Soozie. “Our gorgeous Dream Satin PJs come with Cling Resist and Cool Comfort technology for all-night comfort and feature fun looks such as tie-front tops.”
Seductive slips, nighties and tie-front PJs
Published 1.14.2025
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