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The best hot cross buns this Easter

Hot cross bun season is officially upon us, so why wait until Easter to sample the very best hot cross buns on the market? Whether you’re going traditional with something soft, spiced and fruity, indulging in chocolate or fancy a cheesy, savoury bun, our expert product developers have pulled out all the stops with this year’s range. Read our guide to the hot cross buns you need to try this Easter, plus lots of irresistible recipe and topping ideas.

Senior Food Editor

Heather Taylor

What are the best types of hot cross buns?

At M&S, we take our buns seriously. After all, we sell 1.1 million packs of buns every year (that’s one every two seconds) and they're baked 24-7 to keep up with demand. Our product developers tried hundreds of recipes in their quest to create this year’s bun-tiful new line up. There’s an elevated version of our classic, fruit-filled bun, moreish cheese-loaded hot cross buns, ridiculously indulgent chocolate-studded hot cross buns and more.

First introduced in 1975, our hot cross buns became an instant bestseller, and this year marks 50 years since they were launched. There's something for everyone in this year's range, so keep reading to discover what's new.

These are not just hot cross buns...

These are very-best-in-the-business M&S hot cross buns. From the traditional to this year's must-try new flavours, we've got an a-bun-dance of flavours for you to try, plus recipe ideas and serving suggestions galore. Why would you go anywhere else for your HXB this Easter? Discover our full Easter range in store, and start planning your perfect Easter feast with our celebratory Easter recipe collection.

Published 1.20.2025