These days, we’re all about comfort first. Our head of lingerie design Soozie Jenkinson shares her top tips for choosing a comfy bra, no matter what your day holds
Your perfect fit
A great bra should provide the perfect foundation for your casual wardrobe, creating a smooth silhouette under your clothes and supporting you comfortably throughout the day. Our new Body Soft bra is a game-changer, with irresistibly soft lace, cups made from marshmallow-like foam and cleverly constructed seams that feel gentle next to your skin. It might feel like you’re wearing next to nothing, but you’ll still get all the support you need. Team with matching knickers in a palette of soft pastels and neutrals for an all-day comfortable fit.
The Body Soft range also features a coordinating selection of loungewear with a softly feminine aesthetic, made to pull on effortlessly for dressed-down work-from-home days and casual weekends. From a cuddly borg zip-up cardigan to cosy cotton joggers, every piece has a soft, relaxed feel. Bliss.
A non-wired style provides extra comfort. Our new Flexifit bras are some of my favourite designs and include dress-sized crop tops – with removable padding for versatility – and wire-free styles that are back-and-cup sized and available up to an H cup. These innovative bras are designed using 360-degree-stretch fabrics, created for comfort and ease of movement, whatever challenges the day brings. We have developed matching knickers, too, which are designed to stay in place all day long. Bralettes have also been incredibly popular over the past few years and, if you are looking for something pretty and feminine, our gorgeous lace styles are developed to give great shape and support up to a G cup. Don’t miss our guide to the best bras for fuller busts.
Supportive bras for fuller busts
Creating shape, support and comfort is key for larger bust sizes. Our lace non-wired bralette features a beautiful patterned lace design and adjustable straps for adaptable fit. If you’re looking for a great sports bra, our two-pack of Goodmove non-wired high-impact bras is a customer favourite. These star bras also feature innovative cooling technology to keep you feeling fresh during your workout – or all day if you choose to wear one as an alternative to a regular bra instead. If you love minimiser-style bras, our new Flexifit non-padded minimiser is designed to move with you for all-day comfort.
Bras to fit your life if you’re...
A busy parent: Sumptuously Soft full-cup non-wired bra – a customer favourite, this non-wired T-shirt bra is made with super-soft fabrics, cups and elastics.
Working from home: Body smoothing non-wired bralette – a smoothing bra creates a gently supported and clean-lined look under your WFH wardrobe.
Going for a walk or running errands: Body non-wired full-cup T-shirt bra – this athleisure-inspired bra has a nod to sporty styling and features a high neckline.
Joining an online yoga class: Goodmove medium-impact sports bra – a sleek crop-top style with statement strap detailing and coordinating leggings.
Doing a high-impact workout: Goodmove extra-high impact sports bra – we designed this in collaboration with Japanese scientists to create the ultimate bra for support and anti-bounce.
Interview: Sarah Lafarge and Dulcie Emerson