Purple Bikinis

Call it lilac, lavender or plum, our women’s purple bikinis are having their moment in the sun. Whether you’re drawn to soft, dreamy hues or richer, moodier shades, purple has a way of feeling fresh and flattering. Our latest edit of purple women’s swimwear blends standout style with comfort-first design, so you can feel confident wherever the tide takes you. From wired designs that offer gentle shaping and support to tummy control panels that smooth without squeezing, these pieces are made to move with you. There are high-rise bottoms for extra coverage, sculpted cups for lift, and mix-and-match options in soft matt finishes and printed designs.

Pair with women’s purple accessories, a gauzy sarong, beaded tote or lightweight scarf for a coordinated look that’s anything but ordinary. If you’re not quite finished with the purple theme, why not add a floaty women’s purple dress to throw on after your swim? It’s the easiest way to go from poolside to al fresco in one chic move. Don’t forget your finishing touches, like women’s flip-flops, oversized women’s sunglasses, your high-SPF sun cream and, of course, a floppy women’s sunhat. You’ll find these in our women’s beachwear category, and they’re built for lounging or strolling the shoreline in style.

Not quite settled on women’s purple swimwear? Our wider edit includes flattering pink women’s swimwear such as pink bikinis, in everything from blush to hot pink, and bold green bikinis that look especially good against sunkissed skin.