Meet the Faces of the Bra Fit Campaign

Launching this February on Channel 4 in association with M&S, the three-part series gains exclusive access to Zebedee Talent, the world's leading inclusive model agency. The series follows a young, diverse and dynamic cast of Zebedee models as they navigate castings and shoots across the globe and closer to home at London Fashion Week.

Filmed across Summer 2023, it also joins Zebedee models Georgia and Jasroop on their journey to be selected for M&S's Bra Fit campaign.

M&S is committed to promoting disability and visible difference across the business, so Zebedee Talent was the obvious choice when it came to finding models to spearhead the Bra Fit campaign.

Anna Braithwaite, Clothing & Home marketing director at M&S, said: “Our latest Bra Fit campaign features an amazing cast of women which reflects and celebrates the diverse sizes, ages, and life stages of the women who shop with us. We're proud to have a long-standing relationship with Zebedee Talent, who are as passionate as we are about redefining the perception of beauty, disability, and representation in fashion. While there's more to do, New Model Agency gives viewers an insight into how we're moving towards a more representative casting approach, and we can't wait to share the campaign with the nation.”

New Model Agency is available to stream from 19 February or watch live on Channel 4 later this month.