Where we source our haddock

Discover the story behind our Scottish smoked haddock, from the North Sea and the fishermen who catch it to the recipes that make the most of its sweet, flaky flavour and delicate smokiness.

Assistant Copywriter

Florence Head

Our Scottish smoked haddock

Our Wild Scottish Kiln Smoked Haddock is sourced from the cold, clear waters of the North Sea, where it is responsibly caught and carefully selected for its quality and flavour. Each fillet is hand-prepared close to the harbour before being traditionally smoked over beechwood, giving it a delicate smoky character that complements the haddock's naturally sweet, flaky flesh. We've worked with the same trusted Scottish supplier, Lunar Seafoods, for more than 22 years, helping us deliver consistently exceptional quality and freshness to our customers.

Meet the people behind our haddock

For more than 22 years, we've partnered with Lunar Seafoods, a fourth-generation family fishing business based in Peterhead, Aberdeenshire. Their haddock is responsibly caught in the North Sea before being landed and hand-filleted by skilled local fishmongers within three miles of the harbour.

"M&S has high-quality standards and champions Scottish fish. This works for us, because the market's on our doorstep," says Iain from Lunar Seafoods.

Protecting our oceans with Forever Fish

Great fish starts with responsible sourcing. That's why all our fresh, frozen and canned fish is 100% traceable, and why we've partnered with WWF on our industry-leading Forever Fish programme. Together, we're helping protect ocean health, supporting fishing communities and encouraging more sustainable practices across the seafood industry.

Our Scottish haddock is sourced from Marine Stewardship Council-certified fisheries, and we only work with suppliers who meet our strict environmental, welfare and sourcing standards. From promoting responsible fisheries management to supporting crew welfare on board vessels, Forever Fish helps ensure future generations can continue to enjoy great-quality seafood for years to come.

Discover more of our fish sourcing stories

Try our responsibly-sourced haddock recipes

Looking for ways to put Wild Scottish Kiln Smoked Haddock Fillets centre stage? Discover our collection of recipes, including a smoked haddock, cheese and leek macaroni bake and Tom Kerridge's crispy haddock with lemon Jersey Royals.

One-pot smoked haddock and curried coconut rice

In this speedy supper, our responsibly sourced Scottish smoked haddock adds a delicate smoky flavour that pairs perfectly with creamy coconut and warming curry spices. Simply simmer rice in a fragrant coconut curry broth, add chunks of haddock and green beans, then finish with chilli, coriander and a squeeze of lime.

Make this recipe

Smoked haddock fish cakes with watercress and radish salad

Shake up fish Friday with Tom Kerridge’s easy smoked haddock fishcakes. Flaky Scottish smoked haddock is combined with potatoes, mustard, lemon and dill before being fried until golden and crisp. Served with a fresh watercress, fennel and radish salad, they make a satisfying supper and can even be prepared the night before for an easy dinner the next day.

Cook these fish cakes

Smoked haddock, cheese and leek macaroni bake

Bringing together the comfort of a fish pie and a mac and cheese, this easy family dinner makes the most of our Scottish smoked haddock. Flaky haddock is folded through a creamy cheese and leek sauce with macaroni, then topped with a golden parmesan crumb for a rich, bubbling bake that's perfect for cooler evenings.

One-pot filo-topped fish pie

Our Scottish smoked haddock adds a delicate smoky flavour to this lighter take on a classic fish pie. Paired with cod, leeks, peas and a creamy lemon and chive sauce, it's topped with crisp, golden filo pastry for an easy weeknight dinner that's full of flavour and texture.

Make the bake See the pie recipe

Published 05/08/2026