Your home nations, four iconic sticker albums

This summer, Panini sticker albums return and they’re bigger, better and exclusive to M&S Food.

A summer full of football is just around the corner, but the fun starts now, we’re proud partners of all four home nations, bringing you the must‑have sticker book of the summer.

Launching Monday 11 May, shoppers can collect a free National Team sticker pack with every £20 spent at M&S Food, alongside an exclusive Eat Well Play Well album for just £3. Each nation has its own limited‑edition album and stickers, available only in participating M&S Food stores within that nation. All albums are unique, collectible and packed with players, stats, games and Eat Well inspiration – and once they’re gone, they’re gone, so be sure to get collecting early.

• Is there an album for my sticker collection?

Yes. An M&S Eat Well Panini Album has been created for each nation’s sticker collection. The album includes player stats, their favourite M&S Food picks and some great insights into the players’ lives off the pitch.

• How much is an album?

Albums can be purchased in M&S Food for £3 per book.

• What is the M&S Eat Well Panini Football Sticker Collection?

As a partner of all four National Football Teams, M&S Food has collaborated with Panini, the market leader in collectable sticker albums, to create an exclusive M&S Eat Well Panini Football Sticker Collection for each of the Home Nations.

• How many Football Stickers are there to collect?

There are 50 stickers to collect per collection, the stickers include a mix of the Senior Men’s Team players, Senior Women’s Team players, Managers, Legends, Puzzles and Emblems. There are 7 shinnies to collect per collection, which differ per nation.

• How many Football Stickers are there per pack?

There are 4 stickers in every pack, and each pack guarantees a shiny.

• Where do I collect the Football Stickers?

Stickers will be available in over 500 participating M&S Food stores across England, Scotland, Wales and Northern Ireland

• When can I start collecting the Football Stickers?

The stickers will be available to collect in participating M&S Food stores from Monday 11th May 2026 while stocks last.

• When does the Sticker Collection end?

We’re running the Sticker Collection whilst stocks last. The final date for sales will be 19th July 2026 if stock remains. But be quick, once they’re gone, they’re gone!

• How do I qualify for a sticker pack to start my collection?

For every £20 spent in M&S Food in participating M&S Food stores from Mon 11th May 2026, you will be eligible for one packet of free Eat Well Panini Football Stickers relating to the relevant National Team. If you spend £40, you will be given 2 packets, £60, 3 packets and so on.

• Can I consolidate my receipts – I have spent £20 over a few days?

No, the £20 needs to be spent in a single transaction at M&S Food to receive your free packet of stickers.

• Can I collect stickers on all M&S Products?

You can collect stickers on food and drink products purchased at participating M&S Food stores. Gift cards, Ocado, clothing, homeware, online orders and M&S Café purchases are not included.

• Can I collect all four National Team Stickers?

No, unless you are located close to stores in different nations. England Stickers will be available to collect in participating M&S Food stores in England only. Scotland Stickers will only be available in participating M&S Food stores in Scotland. Wales Stickers will only be available in participating M&S Food stores in Wales. Northern Ireland Stickers will only be available in participating M&S Food Stores in Northern Ireland.

• Can I choose which stickers I want?

No, each sticker packet includes 4 stickers, randomly selected before sealing, so will vary per pack. The sticker collection is designed to create fun and excitement as you collect, which means each packet will be a surprise every time you shop.

• Can I exchange my stickers for cash?

No – our Stickers hold no cash value. If you don’t wish to collect them, just let our store colleagues know.

• Are there any additional collectables to go with the stickers?

There is an Eat Well Album that can be purchased in-store for £3.

• My local store has run out of stickers; can I order them another way?

The stickers are available in-store only, while stocks last. Our in-store colleagues will be happy to try and help, or alternatively, please check a nearby store.

• What can I do if I’m missing a specific sticker to complete my collection?

Talk to your friends and family and find out if they’ve got the sticker you’re after – you can then trade some of your spares too – it’s always more fun to share!

• What are the football stickers made from and can they be recycled?

The sticker packs and stickers are FSC Certified. They use paper products that are environmentally and socially responsible. They can be recycled but are designed to be swapped and re-used.

• Are the stickers safe for young children?

The stickers have been tested to ensure they are suitable for children aged 3+ but, as with all small items, we recommend keeping an eye on kids whilst interacting with them.

• Will there be another M&S Eat Well Football Sticker Collection?

We always welcome suggestions or ideas, so please send them to us through our customer service team.

• Will there be another Little Shop Collection?

For now, we’re focusing on our football partnerships but we haven’t ruled out running it in the future.

• Why are there more male players featured than female players in the collection?

Male football will be more prominent this summer because of the summer tournament – our 2024 campaign featured only women.