Discover Must-Have Fashion Brands at M&S
Content editor
Sarah LafargeJust in: WAT THE BRAND
WAT THE BRAND was born to help women feel their best for every occasion, with a focus on timeless silhouettes, effortless details and versatile staples made for everyday wear. Based in London, it takes design cues from co-founders Sarah Ellis and Philippa Ross, and is a natural extension of their fashion and lifestyle platform, We Are Twinset. Each capsule collection is concise, featuring classic pieces designed to exist beyond trends. Expect sleek workwear, polished smart-casual looks and everyday essentials.
This season, we’re loving cosy cardigans, crafted with a touch of mohair for a fluffy, lightweight texture. Step into the office in a pair of checkered wide-leg trousers or keep it casual in a pair of versatile barrel jeans. When colder weather strikes, wrap up in a preppy country-inspired jacket or stand out in an eye-catching faux fur bomber jacket.
Our top picks from WAT THE BRAND
Intimately FP by Free People
Intimately FP is Free People’s collection of lingerie and loungewear, bringing together the softest layers and sultriest pieces, balanced with romantic details and effortless silhouettes. Lightweight fabrics such as lace and satin create a sense of feminine ease, while vintage-inspired designs are reimagined in a versatile palette of classic neutrals mixed with soft blush, rich berry and earthy tones. From premium bralettes, slips and camis to loungewear, each piece is designed to mix, layer and live in. Intimately FP celebrates the beauty of everyday moments, from slow mornings to getting dressed up (and everything in between).
Meet Birkenstock
German brand Birkenstock draws on two and a half centuries of expertise to create practical-yet-stylish shoes. From the signature two-strap Arizona sandals to the covetable Boston clogs, each style is set on the brand’s signature footbed, which is anatomically shaped to comfortably support your foot. Look out for their must-have styles in both narrow and regular fit for men and women, now available at M&S.
Not sure where to start? From our womenswear offering, we’re currently eyeing up the newly updated Arizona sandals with polished gold hardware – ideal for adding a touch of glam to any look. When it comes to menswear, the Naples design is sure to be the shoe of the summer: crafted to a moccasin shape, they offer a fresh spin on the trending clogs.
Discover HUGO BOSS
HUGO BOSS covers all bases for modern-day living, from elevated casual wear to premium basics. The athleisure-influenced collection complements fast-paced lifestyles, combining comfort and innovation for a look that's ready to take on whatever the day holds. With must-have pieces for men and women now available at M&S, from slick co-ordinating sets to everyday T-shirts, you'll also find multipacks of branded underwear and socks that'll make great gifts for discerning dressers. Complete any outfit with logo-detailed underwear: a hint of exposed waistband nods to the Nineties revival by adding a sporty twist.
Unsure where to start? The latest drop of casualwear gets our vote. Smart enough for everyday wear, it'll become a cornerstone of your off-duty wardrobe. See our favourite just-arrived pieces below.
Need-to-know womenswear brands
Choose elevated high-street stalwart Whistles (top left) for daywear and workwear pieces; for stylish workouts explore collections by Adidas and Sweaty Betty; and for weekend and evening plans, Nobody's Child dresses are hard to beat. Taking it easy? Try Hush for effortless dressed-down style, teamed with Aloha's colourful trainers.
Just landed on site in the last few days is London-born label Never Fully Dressed (left). Known for its colourful, quirky prints and inclusive sizing, this bold collection is set to win a whole host of new fans. You'll discover statement prints and effortlessly wearable dresses and separates that'll take you from office days to every type of weekend event, from casual to dressy.
Our top picks from Whistles
Discover Lacoste (and more)
Our menswear brands have every sartorial base covered, from work to weekend fun. Our key call out for updating your autumn wardrobe is the arrival of heritage sportswear brand Lacoste. Founded by French tennis player René Lacoste in the 1920s, it's best known for its iconic crocodile logo featuring on classic polo shirts. With a range that encapsulates everything from relaxed sportswear to knitwear and trainers, all designed in quality fabrics, these are clothes that'll last the distance.
If you want to embrace the current preppy trend, Gant (top right) – with its range of rugby shirts and chinos – is well worth a look. Want to up your workout game this autumn? Discover our sportswear brands including Puma, Under Armour and Reebok to help you look the part.
Published 16/09/2026





























