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Formula Beauty Products

Meet Formula, the science-backed skincare range championed by Emma Willis

Content editor

Nabeela Saghir

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Science-led skincare, made simple

Built around clinically proven active ingredients and easy-to-follow routines with visible results, at the heart of Formula is a simple promise: skincare that’s powered by science, but easy to understand. As the face of the brand, Emma Willis shares why she loves Formula’s straightforward approach to effective skincare:

“What I love about this range is that it doesn't overcomplicate skincare. We've all heard the buzzwords, but most people just want to know what something does and whether it works. Formula takes genuinely advanced science and explains it in a way that feels simple and approachable. It's skincare you don't need a PhD for – just brilliant ingredients, proven results and products that fit into real life.”

*Based on an independent instrumental clinical study on 22 participants, using the product daily for eight weeks.

Published 06/08/2026