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Hyaluronic Hydrating Serum 30ml

Product code: T222580

This lightweight, non-sticky serum from our Formula range leaves skin feeling instantly hydrated and looking revitalised. It's formulated with a multi-molecular hyaluronic acid complex, polyglutamic acid and aloe vera extract, to boost your skin's natural hydration process for a plumper, radiant look and soften the appearance of wrinkles.

Made in the UK. Dermatologically tested.

Hyaluronic Hydrating Serum 30ml

£22

Free standard delivery over £75, otherwise from £3.99

Reviews (52)

4.8

09 September 2026KellyG

Nice serum

Incentivised review

I was sent this Hyaluronic hydrating serum to try and it smells nice and has a nice texture, at first when it was soaking into my face it feel a bit sticky but after it dried it felt good.

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08 September 2026JennaD

Wonderful

Incentivised review

This serum is a pure work of art! It is beautifully light and absorbs well without leaving any residue on the skin. This also means it layers brilliantly under makeup, like a magical layer you can't see, but know is there!

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30 August 2026ZsaZsaS

Good serum for everyday use

Incentivised review

This hydrating serum has no discernable fragrance, is clear and almost gel like in consistency. I use two pumps of the serum to apply to my face and this spreads easily. It is non-sticky and dries quickly. In the short space if fine I have used it I have noticed a small improvement to the furrow lines on my forehead and believe this may improve even more with longer use.

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29 August 2026EmmaS

Amazing

Incentivised review

I’ve been using this formula hyaluronic hydrating serum and I’m so impressed by it. It has a lovely lightweight texture, absorbs quickly and doesn’t leave your skin feeling sticky. My skin feels noticeably more hydrated, soft and plump after using it, and it gives my skin a nice healthy glow. It’s also easy to fit into my skin care routine and works really well underneath moisturiser and make up. Overall a really lovely serum and great value for money . I’ll be buying this.

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27 August 2026KatarzynaM

Light formula

Incentivised review

This Formula Hyaluronic Hydrating Serum easily gets 5 stars from me! The formula is lightweight and absorbs quickly into the skin without feeling sticky or greasy at all. It provides deep, lasting hydration, leaves no irritation, and hasn't caused any breakouts. My skin feels fresh, plump, and smooth - highly recommend!

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26 August 2026HazelB

Actually works!!!

Incentivised review

I am incredibly impressed with this m&s formula hyaluronic hydrating serum, especially after testing it on tired,dehydrated skin that is starting to show the first signs of aging.

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23 August 2026RochelleR

Great value for money

Incentivised review

I’m loving this hyaluronic acid at the moment. It’s non sticky, lightweight and is extremely hydrating. It feels really nice and cooling on the skin. Great value for money, I’ll definitely be purchasing this once it hits the shelves!!

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23 August 2026SamC

It’s fantastic!

Incentivised review

I love this product, it’s really helped my skin! I have combination skin, where the dry parts are really dry, normally peeling, and this serum has made a big difference. I cleanse my face as usual, then apply 3-4 pumps of this and apply to my face, neck and décolletage, then allow it to sink in for about 5 mins before applying my moisturiser. It’s a clear, very slippery serum, so applies really easily and absorbs really well. The packaging is beautiful too, it looks nice enough to leave on my vanity.

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23 August 2026HarneetF

Acts like a primer and gives a refreshingly long lasting hydration.

Incentivised review

To start with, i have combination skin, so super oily T-zone and rest of the facial skin is dry. The dryness is very visible especially in cold weather. This beautiful hydrating serum formula has been so good in keeping the dryness at bay and adding more life to my dull skin. The skin feels tightened and fresg with every use. I liked the fact that the serum easily blends in my skin. It gives a good base for any makeup on and acts like a primer.

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20 August 2026KirstyR

Lovely skincare

Incentivised review

I’ve really enjoyed using this serum. It feels lightweight on my skin, absorbs quickly, and doesn’t leave any sticky residue. My skin has felt much more hydrated and softer since I started using it, and it gives a lovely fresh, healthy feel. It also has a really pleasant scent without being overpowering. I’d definitely keep this as part of my skincare routine.

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18 August 2026AchintK

Light on the skin

Incentivised review

It’s translucent , super light , really like the quality not at all sticky , goes well on the skin , I try to massage my skin after using serum and I like how my skin feels after applying this . It keeps my face hydrated

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17 August 2026KirstyW

Very effective serum that absorbs into the skin easily.

Incentivised review

I have left writing a review on this product until i had tested it for a full month. The serum was well packaged and sleek looking in its silver chrome look container. It had a pump dispenser for easy application. Very light in texture and absorbed into skin quickly leaving no sticky residue. Im 52 and a smoker so starting to show my age. My skin felt hydrated and fine lines were visibly better.

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17 August 2026LaurieC

Highly effective

Incentivised review

The packaging for this item was very well made. The effectiveness of the product is amazing, the absorption leaves amazing results and your skin looks amazing. The scent is hardly there which makes this product even more likely to purchase

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17 August 2026NancyA

Amazing hyaluronic serum

Incentivised review

Amazing hyaluronic Serum. I use it every morning before the moisturiser and it leaves my skin super hydrated and plumped. It absorbs very quickly as well.

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17 August 2026KerryH

Great texture and sinks into skin

Incentivised review

Well this is the first time I’ve tried any m&s skin care and I am very impressed. Melts into the skin beautifully. Packaging is lovely and the pump is so easy to use.

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15 August 2026LouiseA

smooth gel like texture that leaves skin feeling fresh

Incentivised review

The formula Hyaluronic Hydrating Serum is easy application with a smooth gel like texture that leaves skin feeling fresh and not sticky. It look high value with the presentation and something I would consider purchasing in the future.

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14 August 2026TamaraB

Luxury hand size

Incentivised review

Product presentation straight looked like luxury. The amount per pump covered entire face and neck. I felt personally was ideal for my oily face, so I only used under my eyes and neck area. I could see and feel my under eyes brighten up and I would pat with my finger till it absorbed.

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14 August 2026AlexB

Very lightweight

Incentivised review

This is a great serum very lightweight and a small pump goes a long way, It definitely made my skin feel smooth and soft. I think if I tried it for longer it would make a difference to my overall skin appearance

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12 August 2026ErinL

My go to serum for everyday hydration

Incentivised review

I’ve been using this hydration serum for a while now and I’m really pleased with it. It feels light on my skin, absorbs quickly and doesn’t leave any sticky residue behind. Since using this serum to my daily routine, my skin feels much more hydrated and looks fresher overall. I’v especially noticed less dryness and tightness, which is a bit plus for me. It also works well under makeup and hasn’t caused any irritation or breakouts. It’s definitely one of those products I’ve ended up reaching for everyday.

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06 August 2026LeighR

Hydrating and soothing

Incentivised review

Really love this seum, it leaves my skin so hydrated and soft. Its non greasy, easy to use, fast absorbing and the packaging is really good quality. Paired with the cream its an excellent combo

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