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Your Guide to the Countrycore Trend

Blending rustic charm with modern style, the countrycore aesthetic is the latest trend to know. The best bit? These classic countryside-inspired outfits will stand the test of time

Content editor

Dulcie Emerson
Woman wearing a countrycore outfit standing by a wooden fence in a field
Woman wearing a navy knitted dress and brown cowboy boots

What is countrycore fashion?

It's taking town and country by storm, with waxed utility jackets, heritage-inspired knitwear and riding boots becoming firm fixtures on the style scene. But what exactly separates countrycore fashion from, well, plain old outdoor clothing?

Taking its influences from the British countryside, rural life and vintage aesthetics, countrycore fashion is a considered blend of practical attire and whimsical touches. Imagine floaty floral dresses teamed with a barn jacket and chunky boots, or a timeless trench coat with a pretty blouse and retro pleated trousers.

A countrycore wardrobe includes natural fabrics like cotton and linen, earthy tones and vintage influences such as prairie dresses. Key western details like suede and fringing combine seamlessly with cable knits, kilts, tweed and checks from the British Isles to further enhance the rustic aesthetic.

Woman wearing cream countrycore lace blouse by M&S
Woman wearing animal print blouse with jeans at M&S

Building a countrycore wardrobe

Intrigued by the countrycore trend but unsure where to start? We recommend you start with timeless staples that nod to the British countryside but work just as well in the city. A perfectly cut trench coat will earn its keep in a modern wardrobe, whether you opt for lightweight cotton or heavy tweed. Likewise, quintessentially British knitwear such as cable knit jumpers, sleeveless wool vests, and Argyle scarves are all wise investments.

If in doubt, imagine what you might pack for a weekend in the country, and add a luxe twist. Reach for cashmere cardigans, pearl necklaces and pleated skirts for an authentic English countryside outfit, making sure you make it feel modern with edgier elements such as chunky boots, preppy socks and a cap. The beauty of countrycore outfits is that they can take you from the farmer's market to the pub for drinks with the addition or removal of layers. Don't forget to pop that collar if you're wearing a rugby shirt or polo.

Another approach to countrycore fashion involves western elements. Don't be afraid to experiment with suede shirts, corduroy trousers, cowboy boots and pastel shades to introduce a country and western note into your casual wardrobe.

Woman wearing brown suede cowboy-style boots at M&S
Woman wearing grey ribbed knitted jumper at M&S

Accessorising the countrycore look

Idiosyncratic styling keeps the look fun and fresh – consider this your cue to pile on the accessories. Neckerchiefs, fedora hats, colour-pop socks and plaid wool scarves all add interest to countryside-inspired styling. Fake the heiress look with diamanté jewellery and wellington boots for a trip to the country club: there's nothing like the high-low mix to nail the countrycore aesthetic, after all.

Prefer a more whimsical, vintage-inspired look? You may wish to dip a toe in the cottagecore trend which takes its inspiration from, you guessed it, flower-filled cottage gardens rather than stately homes à la countrycore. Frills, florals and tiered skirts are your friends here. Choose lace-trimmed layers that team charmingly with chunky knitwear, flushed cheeks and a basket bag for a bracing walk across the moor. Or, simply to your local café.

Published 11.28.2024