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Their superb value and unrivalled quality make these five easy staples the basis of every man’s look

Shop men's new in

The Oxford shirt

Characterised by a button-down collar, our classic Oxford shirt boasts a smart tailored fit and super-soft cotton that belie its affordable price tag. It will feel like an old favourite from day one.

Shop the plain shirt Shop the striped shirt

Men’s Oxford shirts on a rail

The leather shoes

These smart lace-ups take nights out and work days in their stride thanks to their sleek leather design and minimal styling. If you prefer more decoration, they also come with a brogue toe.

Shop the shoes

Men’s black smart shoes

The five-pocket trousers

The perfect blend of chinos (smart, versatile) and jeans (practical, resilient), these five-pocket trousers tick all the boxes. They’re also made with our thermo-regulating tech for ultimate comfort.

Shop the trousers

Men’s beige trousers

The polo shirt

We’ve kept our version of this classic polo super simple, letting the familiar collar and piqué-cotton texture do the talking. Available in an array of colours and three fits – if it ain’t broke…

Shop slim fit Shop tailored fit Shop regular fit

Men’s white polo shirt

The cotton jumper

This slub knit is a timeless sweater, perfect for cool evenings and chilly mornings alike. Two on-the-money colours, navy and grey, and contrast ribbing make it a knit for all seasons.

Shop the jumper

Men’s navy jumper
Photographer: Mark Sanders


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