Their superb value and unrivalled quality make these five easy staples the basis of every man’s look
Characterised by a button-down collar, our classic Oxford shirt boasts a smart tailored fit and super-soft cotton that belie its affordable price tag. It will feel like an old favourite from day one.
Shop the plain shirt Shop the striped shirt
These smart lace-ups take nights out and work days in their stride thanks to their sleek leather design and minimal styling. If you prefer more decoration, they also come with a brogue toe.
The perfect blend of chinos (smart, versatile) and jeans (practical, resilient), these five-pocket trousers tick all the boxes. They’re also made with our thermo-regulating tech for ultimate comfort.
We’ve kept our version of this classic polo super simple, letting the familiar collar and piqué-cotton texture do the talking. Available in an array of colours and three fits – if it ain’t broke…
Shop slim fit Shop tailored fit Shop regular fit
This slub knit is a timeless sweater, perfect for cool evenings and chilly mornings alike. Two on-the-money colours, navy and grey, and contrast ribbing make it a knit for all seasons.
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