Loyalty & rewards

What is Sparks?

Sparks is our customer rewards programme that gives you personalised offers to earn money into your digital Sparks wallet, a free birthday treat, free hot drinks and much, much more. Plus, we'll even donate to your chosen Sparks charity every time you shop.

How do I join Sparks?

To join Sparks, download the M&S app to your device or visit www.marksandspencer.com/sparks. You can use Sparks straight from your device when using the M&S app.  

Where can I use my Sparks card?  
You can use your Sparks card when shopping on the M&S website, M&S app, or in store.  
Sparks isn’t available at BP or Applegreen petrol stations, M&S stores outside the UK and ROI or on the Ocado website.

What are Sparks offers, and how do they work?

Sparks offers give members personalised opportunities to earn rewards as they shop.

How do I see my current Sparks offers?

Check your Sparks offers when you log into your Sparks on your app or the M&S website. Make sure you have opted in to receive emails and turned on push notifications, so you never miss an update.

How are Sparks offers chosen for me?

They are personalised based on your shopping habits and preferences across M&S. They’re designed to reward you with the things you already love and introduce you to products we think you’ll love.

I can’t see anything new when I log into Sparks?

Make sure you're using the latest version of the M&S app. Search for M&S in the App Store or Google Play and tap 'Update'. If you don't see an 'Update' option, you're already on the latest version.

Can I have multiple Sparks offers at the same time?

Yes, you may have multiple offers in your Sparks, subject to availability.

How do I get my Sparks Birthday Treat?

If you’ve already updated your profile with your date of birth, then you’ll receive a birthday treat in your Sparks at the start of your birthday month.  Haven't added your date of birth yet? Update your personal details in your M&S account or visit marksandspencer.com/birthday

Please note, if you add your date of birth within 35 days of your birthday, you may not receive a treat this year. All birthday treats are also subject to availability.

Make sure you're opted in to Sparks marketing so we can let you know when your treat arrives. Check your preferences in your M&S account to choose how you would like to hear from us.

Do I get a special Sparks birthday treat as an M&S Credit Card holder?

If your M&S account includes your date of birth and you’re signed up to Digital Rewards on your M&S Credit Card, you’ll be invited to choose from our premium range of birthday treats. Just make sure your date of birth is added at least 35 days before your birthday month. It takes a little time for our records to update, so if you've only recently added it, you may not receive a treat this year.

How do I start collecting hot drink stamps to get a free hot drink?

Simply scan the QR code in an M&S Café to start collecting stamps every time you buy a hot drink exclusively on the M&S app. You can collect stamps at M&S Cafés, M&S Coffee Shops, coffee on Bakery, Marketplace and vended coffee machines.

Collect 6 stamps and your 7th drink is free. Once you've redeemed your free drink, you can start collecting again. See full T&Cs for details.

Have any changes been made to Sparks Clubs?

No, the Parent hood will stay exactly the same. You’ll still enjoy all the perks, offers, and support designed for parents. .  

How do I complete an offer?

Firstly, you’ll need to activate your offer, by clicking ‘Activate offer’. You can then see what’s included and whether it needs to be completed in a single transaction or completed across multiple transactions. Once you’ve shopped and reached the spend target, your offer is then complete and you’ve earned your reward.

What happens if I don’t complete a Sparks offer?

If you don’t complete an offer before it expires, you won’t receive the reward. Make sure you’re opted into receiving emails as we’ll send you progress updates and reminders, so you don’t miss out.   

Why is my reward balance pending?

When you purchase fashion, home or beauty items your reward will show as pending for 14 days to allow for any returns you may want to make. If you complete a purchase with our partner Virgin, this will also show as pending, find out more info below in the Virgin section.

How long after I complete my offer will my reward balance update?

It can take up to five minutes for Sparks to register you have completed your offer. For Food purchases, your wallet balance updates straight away. For Fashion, Home and Beauty, the reward will show as pending for 14 days.

Do all purchases count towards completing a Sparks offer?

Only purchases that meet the offer’s specific requirements count. Check the offer details of the specific offer for inclusions and exclusions.

How do I know what’s included in my offers when I’m shopping online or instore?

Tap on any offer in your Sparks to see included and excluded categories.

Can I see my progress on active Sparks offers?

Yes, for offers that can be completed over multiple transactions, you will see progress tracked on the offer card in your Sparks, so you always know how much more you need to spend to complete the offer.

What happens if I shop in store instead of online?

Offers on fashion, home and beauty apply across all channels, so both instore and online purchases count if they meet the offer criteria. Food offers apply in store only, unless the offer specifically includes Food or Flowers online. Check individual offer T&C for details.

I had an offer, but it has disappeared. Can I get it back?

All offers have a defined end date after which the offer will no longer be available. Activating an offer does not alter this expiration date. If you previously had an offer that is no longer available, it has likely expired.

Do I need to activate Sparks offers, or are they automatic?

All offers will need to be activated by simply tapping 'Activate offer' and then they will be ready to shop.

Will reduced products be included towards my offers?

Fashion, Home and Beauty sale items and reductions do count towards your offers. Food seasonal sale items (Red Ticket) are also included. However, products with a yellow sticker won't count towards your offer spend.

Do transactions using Scan & Shop count?

Yes, they do. Log into Sparks to use Scan & Shop on your device or using instore barcode scanners, and this will automatically be tracked. You must ensure all offers have been activated before you log into Scan and Shop to ensure your spend counts towards the offer.

When shopping at M&S Outlet stores will my spend count towards any offers?

When shopping in an M&S Outlet store, not all products will count towards your offer spend, however, you can spend your Sparks rewards in all M&S Outlet stores.

I’ve bought products I think are included in my offer but it has not updated?

Please check the exclusions of the specific offer to ensure the product is included. If it definitely should be then please reach out to the contact centre on 0333 014 8000 who will be able to support.

What can I spend my rewards on?

You can spend your rewards across M&S, whether that’s Food, Fashion, Home or Beauty - Instore or Online. Spend when you like, on what you love. T&C’s apply.  

How do I spend the money in my Sparks wallet?

Watch our handy video for a quick step-by-step guide. Just tap ‘Spend’, pick the amount you’d like to use, and enter the 6-digit security code we’ll send you. Once that’s complete, the amount will then be added to your Sparks card. Then next time you shop with Sparks, your reward will automatically be applied to your next shop when you spend the same or higher value –whether you’re shopping in store or online. Don't forget to scan your Sparks card in store.

Do my rewards come off my next shop or can I save them?

No, your rewards won't come off automatically. They stay in your digital Sparks wallet until you choose to use them, so you can save them up for as long as you like before they expire. When you're ready to spend, pick the amount you'd like to load onto your Sparks card (please read the FAQ on how to spend for details on how to do this). It can be any amount. You don't have to load the full balance. Once loaded, that amount will come off at the till on your next shop, as long as your basket is equal to or higher than the amount you've loaded.

If I add money to my Sparks card after I have scanned it but before I complete the transaction, will the value be taken off at the till?

We recommend loading your selected value onto your Sparks card before you start shopping. This ensures the reward is applied to your transaction.

Do my rewards expire?

Rewards expire at the end of the quarter (March, June, September or December) in the year after they were earned. For example, if you earn your reward in January 2027, you have until the end of March 2028 to redeem.

This gives you 12–15 months to use them, so you’ll have plenty of time to save up for a special purchase or put towards your Christmas shopping.

How long does it take to link a physical card to a digital Sparks account?

When you link your physical card to your digital account it may take 2-3 days. During this time you will still earn towards any offers that are activated but you cannot spend your wallet balance or redeem any free treats using your physical card. You can use your digital card though.

I don't have access to a smart phone; can I still enjoy all the perks of Sparks?

Yes. You can access your account on a computer or tablet to activate offers and load money to your Sparks card. You will, however, need to register a mobile number to your Sparks account to receive a 6-digit security code each time you want to load rewards from your Sparks wallet onto your Sparks card to spend. This is to keep your rewards secure.

I don't have access to a smart phone, tablet or computer; can I still enjoy the perks of Sparks?

Yes. You’ll still get lots of Sparks perks using just your physical Sparks card, like giving a charity donation and getting a Birthday treat.    

However, you will need access to a computer or tablet to access your Sparks wallet - this is to keep your rewards secure. If you need help, call our customer service team on 0333 014 8000 and they’ll be able to support you.  

How much can I load onto my Sparks card?

You can load between £1-£100. It must be whole pounds, i.e. £5.00, not £4.50.

Once loaded, the amount can’t be changed, and you can’t add anymore until you’ve spent what’s already on your Sparks card.

Once you’ve spent what’s on your Sparks card, you’re free to top it up again ready for your next purchase.

What happens if I load my Sparks card with a higher amount than I wanted to spend?

The loaded reward will remain on your Sparks card until your basket is equal to, or more than the amount loaded on the Sparks card. It will then automatically redeem on your next purchase of equal or greater value when you swipe or are logged in to Sparks.

I’ve loaded some of my Sparks rewards to my Sparks card. Will it automatically come off my next shop?

Yes. Loaded rewards will automatically be taken off your purchase balance when you swipe or are logged in to Sparks, as long as your basket total is equal to (or more than) the reward amount. If the basket value is lower than the amount loaded onto your Sparks card, the balance will stay on your Sparks card and will be applied to your next transaction of equal or greater value.

Can I spend towards a target and use my wallet balance at the same time? e.g. ‘Spend £10 on biscuits and get £2 in my wallet’, and spend my £5 reward in the same transaction – plus earn the £2?

Your offer spend is based on the final amount you pay (e.g. with cash or credit card), after any Sparks rewards have been applied. If your basket has multiple items, the reward value is split proportionally across everything in your basket, so it may reduce how much counts towards a specific offer.

For example: You have a 'Spend £10 on biscuits, earn £2' offer and £5 loaded on your Sparks card. Your basket is £10 biscuits + £10 other groceries = £20. After your £5 reward is applied, you pay £15. Because the reward is split proportionally across your basket, only £7.50 counts towards biscuits, so the offer wouldn't be complete.

What happens if I return an item that was used to complete an offer?

Any qualifying products bought as part of the offer will still count towards earning the reward.

What happens if I used my Sparks reward on an item I decide to return?  
If you return an item, your refund will go back to your original payment method (including any Sparks rewards used). The Sparks reward will return to your wallet within 24 hours. Your reward value will be split across the different items in the transaction and as such if you return part of the original transaction you will get part of the reward refunded to wallet.

What happens if I return products in the Channel Islands or Republic of Ireland that were bought in the UK using Sparks rewards?

Any value owed to you from the return will be issued via a credit note in the Channel Islands and ROI rather than back to your Sparks wallet.

I want to exchange an item I bought that contributed to an offer, will I still get my reward?

If the exchange happens while the offer was still valid (within the offer dates) then yes however if it is after the offer has expired then the purchase will not count towards the offer completion and the reward earned will be removed from your wallet.

The Marks and Spencer (M&S) Sparks reward scheme comprises a range of offers, rewards & benefits which form the "Benefits" of the Sparks loyalty scheme.

Participation in and use of Sparks shall at all times be subject to these Terms and Conditions. Any reference to "we", "us" or "our" in these Terms and Conditions shall be a reference to M&S.

Eligibility

Sparks is free to join and open to UK residents, aged 18 years or over (except in case of M&S Employees). In order to be eligible for Sparks, you must be a UK resident for the entire period for which you are a Sparks member. No corporate or business use or participation is permitted.

Colleagues may be excluded from any aspect of the reward scheme at any time at our discretion. See individual benefit terms and conditions for more information and qualification/s. Eligibility to Sparks will be revoked and we may withhold all Benefits if your account is terminated.

Activation and Registration

Activate and register your Sparks account at marksandspencer.com/joinsparks. You must provide a valid email address. Without a valid email address, you won’t receive all the regular Sparks Benefits and without a mobile phone number you won’t be able to use the digital Sparks wallet to spend your rewards.

It is your responsibility to keep your personal details up to date, and M&S will not be liable for any lost, delayed, or undeliverable communications resulting from incomplete or outdated information. Once activated, your M&S account and Sparks membership is not transferable.

Rewards and Benefits of Sparks

As a Sparks member you will have access to a variety of Benefits. To make the most from your Sparks membership you will need to use your Sparks card every time you shop at M&S either online or in store (excluding BP Connect, Applegreen and Channel Island stores). You will receive personalised perks, treats and offers and the opportunity to earn rewards. All offers are free to participate in and for UK Sparks members only.

The Benefits may include:

Digital Sparks wallet

Sparks members in the UK will have the opportunity to complete offers in-store and online to earn rewards into their digital Sparks wallet, to spend in M&S stores and online at www.marksandspencer.com. Visit Sparks on the M&S app or at www.marksandspencer.com. All offers need to be activated prior to shopping in order to receive a reward. When you purchase relevant products and scan your Sparks card and complete the spend target, you will earn the reward into your digital Sparks wallet. Minimum spend required. Specific offer T&Cs can be found in Sparks on the M&S app or at www.marksandspencer.com/sparks.

You may have more than one offer available at any time, and there may also be periods where you have no offers available. All Sparks offers are available for a set time and will be removed upon expiry. Note: Any offer not completed before the expiry date will be lost. Visit Sparks on the M&S app or at www.marksandspencer.com/sparks regularly for new opportunities to earn rewards.

Earning rewards into your digital Sparks wallet

The digital Sparks wallet will show your pending and earned rewards along with any spent rewards. Once earned, your reward will remain live in your digital Sparks wallet for a minimum of 12 months. Rewards expire at the end of the quarter (March, June, September or December) in the year after they were earned. For example, if you earn your reward in January 2027, you have until the end of March 2028 to redeem.

Spending rewards from your digital Sparks Wallet

When you’re ready to spend some or all of your reward balance, you can load rewards from your digital Sparks wallet to your Sparks card. Simply click ‘SPEND’ on your digital Sparks wallet and enter the value you wish to apply towards your next purchase online or in-store. You can only load one amount at a time, (minimum £1 to a maximum of £100 in whole pound increments, e.g. £5, not £4.50). The amount you’ve loaded will be shown on your Sparks card when it is ready to spend. Only when this balance is spent, can you then load anything further. It’s important to remember that once you’ve loaded an amount onto your Sparks card, the value can’t be changed. Only add an amount when you’re sure you’re ready to use the full amount you’ve loaded.

Rewards can only be loaded online on the M&S website or via the M&S mobile app by logging into Sparks. For extra security, before you can apply the reward, we will send you a security text with a 6-digit number to your registered mobile phone number to approve the redemption, so make sure you have this with you. This is to keep your rewards secure.

The loaded reward will remain on your Sparks card until your basket is equal to, or more than the amount loaded on the Sparks card. It will then automatically redeem on your next purchase of equal or greater value when you swipe or shop online logged in to your account.

Any value spent from your digital Sparks wallet will not contribute towards Sparks offer spend targets.

Refund of a product used to complete a mission

If you return the item before the offer expires the reward will be removed, and the offer will be reinstated so you can continue earning toward it. The original offer expiry period still applies.

If you return the item after the offer has expired the reward you earned will be removed from your wallet or from a pending state.

Any qualifying products bought as part of the offer will still count towards earning the reward.

Refund of a product bought with Sparks reward

Should you need to make a return on an item purchased in part or in full with Sparks rewards, your refund will be returned with the same payment method used during the purchase. This means your reward will be returned to your digital Sparks wallet within 24 hours to be used again on a future purchase with M&S.

M&S Credit Card

M&S credit card full terms and conditions can be found here.

M&S credit card rewards

If you have connected your M&S rewards credit card to your Sparks membership, then your credit card reward vouchers will show in the Sparks section of the M&S app. These can be redeemed by tapping the ‘view‘ button, which will present the barcode that must be scanned in-store at the payment stage or applied at the payment stage for any UK M&S online purchases.

M&S credit card reward vouchers can be used as payment towards completing Sparks offers. Credit card reward vouchers balances will be shown and redeemed separately to Sparks rewards.

Scan and Shop

Sparks will enable you to use M&S Scan & Shop devices (where available) in store. If you use this service, you agree to the following:

Charity

Upon registration to Sparks, M&S will donate 1p (one pence) to your chosen cause for each transaction you make with us, excluding refunds. This donation is made to the Charities Aid Foundation (registered charity number 268369) who will, in its discretion, pass on your donation to your chosen cause. From 10th October 2023 any new or existing members that have not selected a Sparks supported charity or good cause at registration will have their donations automatically sent to Young Minds (registered charity numbers 1016968 & SC039700). You may change your chosen cause at any time by logging into the M&S App or M&S website, visiting Sparks and clicking the ‘Change Charity’ link under your chosen charity. From time to time, M&S may increase the value or frequency of charity or good cause donations as part of a time limited campaign or activity. M&S will give notice to Sparks members of these campaign or activities via in-store and online marketing messages.

Termination

You can terminate your account online at marksandspencer.com within your account by giving us notice. On termination, all Benefits accrued will be lost.

We can terminate your account immediately if at any time, you are, or we reasonably suspect you may be, acting fraudulently, criminally or are otherwise in breach of these Terms and Conditions. If your account has been inactive for 12 months or you have duplicate accounts under the same Sparks member identification number, we will review it and, in our discretion, may choose to suspend your account. If your account has been inactive for 4 years or more, then we may, at our discretion, terminate your Sparks account. Please note that, if your Sparks account is terminated, any Sparks Pay account that you have entered with Marks & Spencer Financial Services plc ("Sparks Pay") will also be terminated.

Programme availability and conditions

Benefits may change from time to time, they are subject to availability and may be substituted by M&S. Benefits are non-exchangeable, non-transferable and no cash alternative is offered.

For the avoidance of doubt, the promoter of the Benefits is Marks and Spencer plc, Waterside House, 35 North Wharf Road, London, W2 1NW.

M&S shall have no liability for any delay and/or failure to perform any obligation to the intended recipient of any Benefits, including any delays or failures caused by: (a) technical problems of any kind which may limit or prevent any person’s participation in any draw for a Benefit or the awarding of any Benefit; (b) any loss or damage arising from or in connection with the allocation of a Benefit; (c) any act or offer of any third party; or (d) any other events beyond M&S’ control that may cause the allocation or awarding of the Benefits to be disrupted or corrupted. Nothing in these Terms and Conditions shall exclude or limit in any way M&S’ liability for death or personal injury caused by its negligence, or any other liability the exclusion or limitation of which is prohibited by law.

Making changes to Sparks

We can make changes to the eligibility requirements, the Benefits, and these Terms and Conditions at any time if we believe, in our reasonable discretion, that the change is to your benefit, or is required for the continuing administration of Sparks and/or any Benefits. Material changes will be communicated to you via the M&S app, SMS, email or postal communication where we have been provided with contact details by you. If in the event you are no longer eligible for Sparks because of changes made to the eligibility requirements, your account will be terminated following a ’two months' notice of the changes. The preceding sentence will only apply where you become ineligible for Sparks in its entirety due to changes made to the eligibility requirements.

We reserve the right to withdraw or cancel Sparks at any time by giving Sparks members two months' notice of termination in writing (via email or postal communications). Termination or withdrawal of Sparks, as well as changes to the eligibility requirements that mean you are no longer eligible for Sparks, will also result in withdrawal or cancellation of any linked Sparks Pay. These Terms and Conditions are correct as of April 2026 and may be updated from time to time by M&S. The most current version of these Terms and Conditions will be available at www.marksandspencer.com.

How to contact us

If you have any questions about Sparks and/or any Benefits, then please visit our website at https://www.marksandspencer.com/c/help-and-support/contact

How we may use your personal information

Your personal information obtained by us in connection with Sparks will be used in accordance with all applicable data protection legislation and our Privacy Policy (available here).

Which laws apply to this contract and where you may bring legal proceedings

These Terms and Conditions are governed by the laws of England and Wales, and you can bring legal proceedings in respect of Sparks and our dealings with you in the courts of England and Wales, unless your address is in:

Your Statutory Rights

Nothing in these Terms and Conditions will affect or reduce your statutory rights. Please call 0333 014 8555 if you would like to receive these Terms and Conditions in an alternative format such as large print or audio. Calls may be recorded for security, training and monitoring purposes. 03 numbers are charged at the same rate as a standard 01 or 02 landline number, even when from a mobile. Sparks is a trademark of the promoter Marks and Spencer plc of Waterside House, 35 North Wharf Road, London W2 1NW

© 2026 Marks & Spencer. All rights reserved.

About the Sparks Birthday treat

1. The Sparks Birthday treat is being operated by Marks and Spencer plc, Waterside House, 35 North Wharf Road, London W2 1NW (“M&S”)

2. M&S will process your personal data in accordance with data protection laws, including the General Data Protection Regulation and other applicable privacy laws. For more information, see the M&S Privacy Policy by clicking LINK OR our website Data protection policy | M&S

3. By entering your date of birth (DOB) on the M&S website or M&S app, you agree to the below terms and conditions and to receive notifications from M&S in relation to your birthday.

4. Sparks customers must have opted into marketing in order to receive communications in relation to the Sparks Birthday Treat. This can be amended under account settings.

5. Any issues pertaining to the collection of your date of birth (DOB) or the issuing of a birthday treat will be handled by M&S customer services.

6. The Sparks Birthday Treat consists of goods from the following: clothing, homeware, beauty, M&S food and drink departments - bakery, biscuits, ambient celebration, confectionary, fruit and prosecco. M&S reserves the right to amend the list of birthday treats from time to time. The birthday treat that a customer receives is final and M&S shall not be liable should the birthday treat not be suitable to a customer.

How to register for birthday treats

7. In order to be eligible for an M&S birthday treat, Sparks Customers (including M&S colleagues) need to provide us with their date of birth (DOB) as part of their profile information within their Sparks account section of the M&S website and or M&S app under Sparks ("Eligibility Requirement").

8. Should a Sparks Customer (or M&S colleague) meet the Eligibility Requirement, they will be entitled to a birthday treat as set out in Clause 6 above.

9. To enter your DOB via our website you will need to log into your Sparks account, navigate to 'Go to your account' and click on ‘Personal details’ (under PROFILE). To enter your DOB via the M&S app you will need to log into your Sparks account, navigate to 'My Account' and click on 'Personal details' (under profile).

10. Ensure you hit the ‘Save’ button before exiting.

11. Treats will be subject to the discretion of M&S and may be redeemable only in store / online or both, depending on the Treat allocated. The value of your Treat may vary.

Exclusions

12. The ‘Birthday Treat’ promotion is not available to Sparks Customer who have not entered their DOB within their account section of the M&S website and/or M&S app under 'profile' then 'personal details'

13. Sparks customers can only receive one (1) Birthday treat per calendar year.

14. It can take time to update our records, so subject to your date of birth being recorded in the personal details section of Sparks, 35 days or more prior your birthday month, you may not receive a birthday treat until the following year.

General

15. The Birthday treat is non-transferable, non-refundable and subject to availability. There is no cash alternative.

16. The awarding of the Birthday treat to a recipient is subject to confirmation of eligibility, and M&S reserves the right to refuse providing the Birthday treat if M&S reasonably considers the recipient to be in breach of the Sparks terms and conditions. M&S decision is final and binding and no correspondence will be entered into regarding the decision made.

17. M&S shall not be liable for any financial loss arising out of the refusal, cancellation or withdrawal of the Birthday treat offer.

18. No responsibility will be taken for late, lost, indecipherable or misdirected collection of your date of birth (DOB) or for any failure of communication resulting from incorrectly supplied information.

19. M&S reserves the right to check the identity of any Sparks customer and to refuse participation in the birthday treat, if M&S reasonably considers the customer to be in breach of the terms and conditions.

20. Nothing in these terms and conditions shall limit in any way M&S' liability for death or personal injury caused by its negligence. Subject to that, M&S shall have no liability for any delay and/or failure to perform any obligation to the customer that is caused by: (a) technical problems of any kind which may limit or prevent any person's participation in the Birthday treat; (b) any loss or damage arising from or in connection with the allocation of the Birthday treat; (c) any act or omission of any third party; or (d) any other events beyond M&S' control that may cause the Birthday treat to be disrupted or corrupted in any way.

21. If any of these terms and conditions are found by a court or regulator to be invalid or unenforceable the other provisions shall continue to apply.

22. We will do our best to resolve any problems relating to the Birthday treat.

23. The Birthday treat shall be governed by the laws of England and Wales.

© 2025 Marks and Spencer plc

1. Can anyone join the parent hood?

The parent hood is for expecting parents and those with babies up to two years old.

Customers simply need to be logged into their Sparks account or sign up to Sparks to then be able to join the parent hood.

2. Do I need to be a Sparks member to join the parent hood?

Yes, the parent hood is exclusive to Sparks members. You can sign up to Sparks and the parent hood here. M&S app users can open the app, tap "shop", then "baby" to learn more and sign up.

3. How do I join and is the parent hood free?

Yes, it’s free to all Sparks members. You can sign up (or log in if you’re already a Sparks member) to Sparks and the parent hood here.

To join the parent hood we just need the month baby is due or their birth month and year if your little one is already here.

4. What do I get when I sign up?

Get ready for a warm welcome to the parent hood. As a new member, you'll enjoy two fantastic offers right from the start. First, you'll receive a 10% off M&S baby grows for a whole year, a discount you can use as often as you like. Plus, treat yourself to a free slice of cake, pastry or fruit pot when you buy a hot drink, every Tuesday during our parent and baby mornings at the M&S cafés.

5. Will I receive more offers after signing up?

A: Absolutely! You can look forward to a variety of monthly offers throughout your baby's first year, with even more rewards waiting for you in their second year.

6. How do I sign up without an email address or the M&S app?

The parent hood is only for customers with an email address. This allows us to send you relevant communications and offers. You don’t need the app to join but we do recommend it for a better M&S experience.

7. Why do you need my babies birth month / due month?

We want to send you personalized tips, tailored offers and rewards suited for your baby's current stage. By sharing this information with us, you'll receive timely updates and offers that are most relevant for you and your little one.

8. What if I have a toddler?

Right now, the parent hood is tailored for babies up to two years old. However, keep an eye out for more offerings from M&S and our special clubs in the future.

9. Can I leave the club at any point?

Yes of course. Simply log into your Sparks account and visit ‘My account’ or click here and select ‘leave the parent hood’. Please note that it may take up to 48 hours for your preferences to be updated. Any recent offers you've received will stay in your account until they expire.

10. Will you offer any savings with partner brands or the other baby brands that you stock?

Yes. We're proud to partner with some of the UK's most trusted baby brands like Mamas & Papas, Piccolo and Pampers. As a member of the parent hood community, you can look forward to exclusive offers from these renowned brands.

Please note, our partner brands may differ in Northern Ireland and does not currently include Pampers.

11. Why aren’t the parent and baby mornings available at my local café?

We're thrilled to bring our community mornings to over 200 of our M&S Cafés. We've carefully chosen cafés that are perfect for parents with lifts, baby changing facilities, highchairs and space for prams and pushchairs. If your local cafe isn't on the list, it could be that it isn’t suitable. You can find all participating locations here once you’ve signed up and click on ‘Community’.

We'll also be hosting online events as part of our parent hood community, so keep an eye out for those too.

12. What happens when my baby turns two?

When your little one reaches their second birthday, you'll automatically graduate from the parent hood. We'll send you an email to let you know, along with a special offer to celebrate this milestone. Be sure to keep an eye out for other exciting clubs and programs from M&S in the future.

13. Is this club suitable for all household types, and parent types?

Absolutely. Our baby club welcomes all household types. We offer valuable content and rewards for all new parents, regardless of your family structure. While a few specific offers might be geared towards birth mothers, such as nursing bras or postpartum haircare tips, most of our club is designed to support all parents and babies.

Introduction

‘the parent hood’ offers a unique collection of advice, inspiration and wellbeing tips for you, your child and your family. You’ll receive offers from our food, clothing and home collections, carefully selected to help support families during the first five years of parenthood. Members of the parent hood will also be able to join online and instore events. Instore events include parent and baby mornings every Tuesday 9.30-11.30am at selected M&S cafes across the UK.

Eligibility

The parent hood is open to parents or legal guardians who are expecting a baby or have a baby aged two years or under. In order to be eligible to sign up to the parent hood, you must be a Sparks member. To be eligible for Sparks, you must be a UK resident and you must be aged 18 years or over. Sparks T&Cs will apply and can be found on this page.

Activation and Registration

Eligible participants must complete the registration process online at marksandspencer.com/the-parent-hood

To register you will be asked to log into your Sparks account, or sign up to Sparks, and then sign up to the parent hood. You will need to share your baby's due month and year or their birth month and year. Upon successful registration, you will receive an email confirming activation of your parent hood account.

Your personal information obtained by us in connection with the parent hood will be used in accordance with all applicable data protection legislation and our Privacy Policy.

Rewards and Benefits of the parent hood

As a member of the parent hood you will have access to a variety of Benefits. Benefits include two welcome offers: 10% off baby grows until your child turns 2, and a free slice of cake, pastry or fruit pot when you buy a hot drink in participating cafes every Tuesday between 9.30am and 11.30am from 3rd September 2024 at parent & baby coffee mornings for 12 months. M&S, at their sole discretion, can remove these rewards from any customer if it is deemed that their use of the benefit is excessive.

Benefits may change from time to time, they are subject to availability and if necessary, may be substituted by M&S. We reserve the right to withhold Benefits due to eligibility. All T&Cs relating to individual offers from the parent hood can be found attached to the offer in your Sparks account.

Members will be notified of all offers via email, if a parent hood member is not opted into marketing, the benefits can be found in their Sparks account. You can opt in or out of any marketing communications that we may send you by updating your preferences online at marksandspencer.com.

Leaving the parent hood

You can choose to leave the parent hood at any time. You can do this here. Please note this may take 48 hours to update.

When your baby turns five years old, you will be automatically unregistered from the parent hood and you will be notified of the end of your membership via email.

We can terminate your account immediately if at any time, you are, or we reasonably suspect you may be, acting fraudulently, criminally or are otherwise in breach of these terms.

How we may use your personal information

When signing up to the parent hood we request your baby's due month and year, or birth month and year. This enables us to deliver tailored content and benefits at the right stage of your child's early years. If you actively choose to leave the parent hood at any time, this data will be removed from our files.

 If you remain in the club and naturally rollout of the club when your baby turns five years, we will notify you via email where you can actively request that we delete your data.

Making changes to the parent hood

We can make changes to the eligibility requirements, the Benefits, and the terms of the reward scheme at any time if we believe, in our reasonable discretion, that the change is to your benefit, or is required for the continuing administration of the reward scheme. Material changes will be communicated to you via email. In the event that you are no longer eligible for the reward scheme as a result of changes made to the eligibility requirements, your account will be terminated following two months' notice of the changes. The preceding sentence will only apply where you become ineligible for the reward scheme in its entirety due to changes made to the eligibility requirements.

 We reserve the right to withdraw or cancel the reward scheme at any time giving customers two months' notice of termination in writing (via email) Termination or withdrawal of the reward scheme, as well as changes to the eligibility requirements that mean you are no longer eligible for the reward scheme, These terms are correct as of July 2025, and may be updated from time to time by M&S. Current terms are available at marksandspencer.com. 
How to contact us

If you have any questions about the parent hood, then please visit contact our support team here.

Throughout the year, customers may be invited to participate in activities through the M&S app. These activities e.g. shopping a fixed number of times in M&S and using your Sparks card or spending a set amount in a certain department, may result in a discount or a free treat for participating customers. 
 
In addition, customers will be able to engage with Sparks marketing campaigns from time to time that may result in the customer being awarded with a discount, free product or an M&S gift card. 
 
Every time you use your Sparks card (or are logged into your account, if online) during a purchase, you will have a chance to receive a little treat from M&S. 
 
The rewards are selected at random from eligible Sparks customers and vary in number and type. They could be anything, for example Percy Pigs, a box of chocolates, candles from the apothecary range, or other rewards, all to thank you for being a loyal customer. 
 
These terms and conditions are subject to change. M&S reserves the right to cancel or amend the Sparks product giveaway promotion at any time and at its sole discretion. 

Click here to see full Sparks terms and conditions.

Withdrawal of Delivery Pass for New and Renewing Customers

From March 2026, M&S will no longer offer Delivery Pass to new customers. Existing Delivery Pass customers will not be offered a renewal once their current pass expires.

1. Sparks Delivery Pass

A Delivery Pass provides unlimited standard, next day and nominated day delivery, with no minimum spend, on eligible orders placed through the M&S App or M&S.com for a period of 12 months from the date of purchase.

2. Existing Customers

Existing Sparks customers with an active Delivery Pass may continue to use it until its stated expiry date, unless the member closes their Sparks account.

3. Applicable Terms

These Delivery Pass Terms and Conditions apply in addition to the general M&S Delivery Terms and Conditions and all other terms available on M&S.com.

4. Fair Use Policy

A Delivery Pass is for personal use only. It must not be used to purchase goods for business, resale, or wholesale purposes. M&S reserves the right to monitor usage to ensure compliance.

5. Geographical Restrictions

A Delivery Pass may only be used for orders delivered within the United Kingdom.

6. Exclusions

Postcode restrictions and service exclusions may apply. Please refer to the general M&S Delivery Terms and Conditions for further details.

7. Eligible and Ineligible Products

A Delivery Pass may be used for orders containing Clothing, Homeware, Beauty, Wine by the Case, Single Bottles, Hampers and Food Gifting Products.  
A Delivery Pass cannot be used for Furniture, Made-to-measure Suits, ‘Your School Uniform’, Christmas Food to Order, Cakes for Collection, E-gift cards, Gift Cards, flowers or any products purchased via Ocado.

8. Delivery Timelines

M&S will make reasonable efforts to deliver within the timescales shown at checkout. However, delays may occasionally occur due to busy periods or events outside our reasonable control. M&S will not be liable for delays and no refund of the Delivery Pass will be issued for delayed deliveries. This does not affect your statutory rights.

9. One Pass per Sparks Membership

Only one Delivery Pass may be used per Sparks membership. If an attempt is made to purchase an additional Delivery Pass while one is already active, additional charges may be incurred.

10. Misuse and Withdrawal

M&S reserves the right to withdraw a Delivery Pass if there is reasonable suspicion of misuse, including (but not limited to) sharing a pass with others. Withdrawal may or may not result in a refund, depending on the circumstances.

11. Discontinuation of the Delivery Pass Product

M&S may discontinue the Delivery Pass product at any time. If the product is discontinued while your pass is active, you will receive a prorata refund for the remaining unused months.

12. Impact of Closing a Sparks Account

If you delete your Sparks account while your Delivery Pass is active, your Delivery Pass will be cancelled, and no refund will be issued.

13. Cancellation Within 14 Days

You may cancel your Delivery Pass within 14 days of purchase and receive a full refund provided the pass has not been used. To cancel, please contact Customer Services.

14. Cancellation After 14 Days

No refund will be issued if you cancel your Delivery Pass more than 14 days after the date of purchase.

15. Amendments

M&S reserves the right to amend these Terms and Conditions from time to time. Any changes will be published on M&S.com.

Collect a stamp each time you buy a hot drink in the M&S Café, M&S Coffee Shop, coffee on Bakery, Marketplace and vended coffee machines with Sparks - exclusively on the M&S app.

You’ll earn one stamp per hot drink. Collect 6 stamps and get your 7th drink free. Once you have collected six stamps, you will receive an offer to claim your seventh hot drink for free. Once you have redeemed your free hot drink you can begin collecting stamps again.

The transactions in which you earn your six stamps must be completed in full before your free hot drink will be allocated. There may be a short delay between completing your sixth hot drink purchase and receiving your free hot drink offer. Your Sparks card must be presented at time of purchase, both for acquiring stamps and when redeeming your free hot drink. You cannot receive stamps for any prior purchases. Transactions in which an M&S Club Rewards hot drink voucher is used to redeem a hot drink will not count towards your stamps.

INCLUDES: Hot drinks and iced coffee from the M&S Café, M&S Coffee Shop, coffee on Bakery, Marketplace and vended coffee machines 
EXCLUDES: Dried coffee, coffee granules, beans or pods purchased in the Foodhall.

Valid in selected UK stores (excluding Channel Islands, M&S Outlet, WHSmith high street stores, and BP Connect stores). Stamps cannot be earned online. Stamps cannot be earned on Ocado.com. Subject to availability.

Marks & Spencer reserves the right to reject use of this offer with reasonable cause.

©Marks and Spencer plc

As a Sparks member, you can earn rewards into your digital Sparks wallet, plus enjoy extra perks when you spend with selected partners through Sparks.

What is Virgin Red?

Virgin Red is Virgin’s rewards club. Virgin Red is the first partner of the Sparks programme giving you the opportunity to earn more rewards into your Sparks wallet.

 
Do I need to be a Virgin Red member and a Sparks member?

Yes, it’s easy to sign up to Virgin Red – watch our handy video to find out how to sign up, link your accounts and start earning money into your Sparks wallet when you book with Virgin through Sparks.

How do I earn rewards into my Sparks wallet from Virgin?

Link your Sparks and Virgin Red accounts and then follow the instructions on the Virgin offer.

How do I link my Sparks and Virgin Red accounts?

Click the sign-up/link option on the Virgin Partner offer cards or from the Virgin page here. This link will take you through to Virgin and you will be notified that you are now leaving the M&S app. You will then be directed to either sign up to Virgin Red or if you are already a member of Virgin Red you will be able to log in. At this point, you will then be directed to link your accounts and accept the terms and conditions of the scheme.

Account linking should be immediate and you can now check into your Sparks to see your Virgin Red offers. You may need to refresh your app for this process to complete.

Watch our handy video for more information on how to link your accounts.

How many accounts can you link to?

Only one Virgin Red account can be linked to one M&S Sparks account at any time and both accounts must be for the same person. Accounts can be unlinked at any time by contacting M&S customer services at https://www.marksandspencer.com/help-and-support or on 0333 014 8000   

How long does it take to get my Virgin reward?

Once you've completed your transaction with Virgin, it will take 24-48 hours for your reward to show as pending in your Sparks wallet. Once you can see it’s pending, it will remain as pending until 60-130 days after your Virgin trip, experience or contract cooling off period has passed. This is to allow for any cancellation periods, and to validate the exact amount owed to you. If you’re opted into emails, we will email you once your reward has been added to your Sparks wallet.

What happens if I cancel my purchase with a Virgin partner?

The pending balance associated with that purchase will be removed from your digital Sparks wallet.

Why is my reward not showing up, or showing as “pending” in my digital Sparks wallet?

Your reward will be paid into your Sparks wallet 60-130 days after you have met the conditions for the offer as set out in the offer details. This is typically once any cancellation period has passed or, in the case of travel, once your trip has been completed. Until that time, it will show as “pending”.

Why don't I have any Virgin offers in Sparks ?

We always want to bring you the best from our partners. From time to time, there may be periods where partner offers aren't available but keep checking Your Sparks for new ones.  

How do ad blockers, VPNs, or browser extensions affect my ability to earn a reward with a Virgin?

To earn your reward, start from Sparks, continue to the Virgin company website and complete your purchase in one browsing session to make sure it is recorded. If you use an ad blocker, VPN, browser extension or other technology that interferes with tracking, your purchase may fail to qualify for a reward.

Sparks members have the opportunity to earn rewards into their digital Sparks wallet when making a purchase with certain Virgin companies. In order to access these offers, Sparks members must link their Sparks account to their Virgin Red account and accept the Virgin Red Programme Term and Conditions. Virgin Red is Virgin’s reward club.

See here for details on how to link accounts.

You can unlink your Sparks and Virgin Red account anytime. You just need to contact us and notify us of your request. For info on how to contact us see here.

For details of any exclusions or conditions that apply to individual rewards, please refer to the specific terms of your offer.

When making a purchase with a Virgin company via Sparks, customers may be given the chance to earn “money” into their Sparks wallet (“rewards”). By activating any Virgin offer, you agree to these terms and conditions and any other terms and conditions referenced in the offer details. Only new purchases are eligible for Rewards. Money earnt via Sparks is promotional credit redeemable only at M&S.

Reward value: Unless expressly stated in the offer details, (i) rewards will be awarded based on the value of your purchase (excluding gift cards, currency exchange or anything else equivalent to cash) before application of any taxes and/or delivery charges, and will be rounded down to the nearest British pound; and (ii) rewards will not be awarded if the offer is combined with other discounts or promotions or for purchases made in full using Virgin Points, gift cards or vouchers.

Tracking your purchase: To be eligible to earn a reward, it must be possible to track your purchase. This means that you must click the ‘ Redeem now’ link in your Sparks app, go straight through to the Virgin company platform and make the purchase in the same browsing session. If you use an ad blocker, VPN, browser extension or other technology that interferes with tracking, your purchase may fail to qualify for a reward.

Receiving your reward: Once you've completed your purchase, it will take 24-28 hours for your reward to show as pending in your Sparks wallet. If you have not qualified for the reward, you will not receive any notification. Your reward will be paid into your Sparks wallet 60-130 days after you have met the conditions for the offer as set out in the offer details - typically once any cancellation period has passed or, in the case of travel, once your trip has been completed. If you modify your purchase to reduce the value, the value of your reward will be reduced. If you modify your purchase to increase the value, the reward will be awarded based on the value of the original purchase. If you cancel or refund your purchase, your purchase cannot be verified, you do not or cease to meet the reward conditions or M&S suspect fraud, you will not earn a reward or, if a reward has already been awarded, it will be removed from your Sparks wallet.

Eligibility: The rewards are available only to permanent UK residents who are aged 18 or over and who have linked their Virgin Red and Sparks accounts.

Privacy:

M&S is a registered data controller with the Information Commissioner's Office (registration number Z6046528). We respect your right to privacy and will only process personal data you provide to us in accordance with the Data Protection Act 2018, the General Data Protection Regulations 2016, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable privacy laws. For more information see the M&S Privacy Policy by visiting our website www.marksandspencer.com

You acknowledge that Virgin Red Limited and the Virgin companies providing the Virgin Offers may have separate privacy and cookies policies. M&S does not accept any responsibility or liability for such privacy and/or cookies policies, and it is your responsibility to check such privacy and/or cookies policies before submitting any personal data on any Virgin company website. The Virgin company website may contain links to other sites and resources provided by other third parties. M&S has no control over the availability or content of such other third-party sites and resources and accepts no responsibility or liability for them or for any loss or damage that may arise from your use of other third-party sites or third-party resources.

General

Reward offer details are correct at date of publication and rewards will be awarded at the rate advertised at the time of activation. Rewards may be amended or removed by M&S at any time. Rewards will only be available for the duration of the offer period. The start date and duration of each offer period shall be determined at the sole discretion of M&S.

M&S reserves the right to check the validity of any purchase and the identity of any Sparks and/or Virgin Red member and to refuse to grant a reward if M&S reasonably considers the customer to be in breach of the terms and conditions.

M&S’ obligations are limited to making the rewards available to participating Sparks members. Neither M&S nor any Virgin company shall be liable for any loss (including without limitation, financial loss) arising out of the refusal, cancellation or withdrawal of a reward or any failure or inability of a customer to take advantage of a reward for any reason, including but not limited to incorrectly supplied or information or any technical issue.

Nothing in these terms and conditions shall limit in any way M&S or any Virgin company's liability for death or personal injury caused by their negligence. Subject to that, neither M&S nor any Virgin company shall have liability for any delay and/or failure to perform any obligation to a customer that is caused by: (a) technical problems of any kind which may limit or prevent any person's ability to obtain a reward; (b) any loss or damage arising from or in connection with the allocation of any Sparks rewards; (c) any act or omission of any third party; or (d) any other events beyond M&S or the Virgin company's control.

If any of these terms and conditions is found by a court or regulator to be invalid or unenforceable the other provisions shall continue to apply. We will do our best to resolve any problems relating to the rewards, except in relation to any problems relating to your Virgin company purchase, which is the responsibility of relevant Virgin company.

These terms are governed by the laws of England and Wales.

Questions: For questions related to:

Sparks, please contact M&S

your Virgin purchase, please contact the relevant Virgin company

Do I get a special Sparks birthday treat as an M&S Credit Card holder?

If your M&S account includes your date of birth and you’re signed up to Digital Rewards on your M&S Credit Card, you’ll be invited to choose from our premium range of birthday treats.  
If you’ve only recently added your date of birth, it may take some time to update — and if you added it within 35 days of your birthday, you may not receive a treat this year.

I’m a Credit Card customer and signed up to Digital Rewards – how will I know if I’ve received the premium Sparks birthday treat?

Check your Birthday Treat in the M&S App — the offer displayed will show if you’ve been selected for our premium (best) range of treats.

I’m a Credit Card customer and signed up to Digital Rewards, but couldn’t claim my birthday treat in store.

Birthday treats are subject to availability and may be substituted if needed. They’re nonexchangeable, nontransferable, and there is no cash alternative.

I’m a Credit Card customer and signed up to Digital Rewards but wasn’t given a birthday treat.

If you still need help after checking the Birthday Treat FAQ, our Customer Services team can support you.

How do I find out more about an M&S credit card

To find out more about M&S credit card visit Credit Cards | Compare Our Credit Card Offers | M&S 

As an M&S credit card customer, how do I link my credit card and my Sparks account to benefit from more rewards?

You’ll need to sign in (or sign up) to both the M&S app and the M&S Banking app so you can connect your Sparks account to your Credit Card account. If you don’t already have these set up, don’t worry – we’ll guide you through it. Find out more here: Digital Rewards 

It rewards you when you spend on your M&S Credit Card.  
You’ll earn points that turn into Rewards Vouchers to spend at M&S.  
If you’re signed up to Digital Rewards, everything you need is in Sparks on the M&S App — plus additional treats and offers.

You’ll need to sign in (or sign up) to both the M&S App and M&S Banking App so you can connect your Sparks account to your Credit Card.  
Full guidance is available here:  
https://www.marksandspencer.com/c/money/credit-card/digital-rewards

Yes — you’ll get 24/7 access to:

In addition to Sparks offers, you’ll receive (as long as your Credit Card is open and up to date):

You must:

If these conditions are met, you’ll automatically receive your offers.

Visit: https://www.marksandspencer.com/c/money/credit-card/digital-rewards

A: A £10 per month subscription service. Over a year, you’ll receive:

More info:  https://www.marksandspencer.com/c/money/credit-card/club-rewards#intid=bank_clp_btn_club-rewards-learn-more_bank6609

Visit this link https://www.marksandspencer.com/c/money/credit-card/club-rewards#intid=bank_clp_btn_club-rewards-learn-more_bank6609 — signup guidance is provided there.

When you first subscribe, you’ll receive a Welcome Pack (email or post).  
After that, your quarterly treat pack is delivered by post in December, March, June and September.  
Your additional birthday treat is also sent by post shortly before your birthday month, valid for 45 days.  
M&S is working towards adding these vouchers to the App in future.