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Lou Cant live without it I've been using this for years and years and even though occasionally I try other products I always come back to it - it's simply the best and defines my curls/stops frizz like thing else. It's also become my signature scent/people say it smells like me! Just wish it came in larger sizes.

Kashenka Wonderful The best curling cream on the market tried sooo many

Hannah joy Excellent product Excellent product- does what is says on the tin! Leaves hair soft and curly, no stickiness, conditioning effect, no weight

Nay One of my go-to products I have 3b/c hair. I find this enhances curls without looking like hair is loaded with products. It's good to experiment with the amount you need depending on your hair type. For example I probably use a lot more than someone with European hair texture would need. Love it for a quick wash and go.

Alisha Used to be my favourite This used to be one of my favourite products. The formula has been changed, it's now very runny and leaves my curls all frizzy. Really disappointed. Hope they can go back to the old formula.

Gerodin Learn to love your curls Love this stuff, perfect to calm my thick curly hair.

Sadandfrizzy Inferior new formula This used to be my go-to curly hair angel product but it seems they've changed the formula. It's thicker - more like a conditioner - and is nowhere near as good at holding my curls as it used to be. I checked with customer service abs they suggested it was a change in formula. Unfortunately it's not a change for the better. I even bought a second tube in case it was a mistake but I'm sad to say it's just the same. I've given it a good go but I'm afraid it's the end of the road for me and the Curl Enhancer. Really disappointing.

Nancy 123 Best curl enhancer Been using this for years,happy that M&S are now selling it

JLShe Frizz free curls I have curly hair, that tends to frizz and expand. I have tried other products, but this one is great! I use the shampoo and conditioner and finish by using Curl Enhancer. A small amount goes a long way and leaves my hair frizz free and soft. No stickiness, no crunchy hair, will definitely continue using this product

MHAM Good quality product Lovely product for natural curls as it tames frizz and keeps hair looking healthy

68andcounting Disappointing Not as good as I expected, perhaps I used too much product. Hair like cotton wool!

raine46 Aveda Be Curly Curl Enhancer This product adds volume where there is none. It also enhances curls!

AntnBee This Aveda product does what it says! Aveda products really suit my short hair. The curl enhancer does what it says!

RG2 Good product, not so good packaging I like this product and it does help my fine, wavy hair curl. However, I don't like the packaging much... I ordered the 200ml tube and I find I have to handle it very carefully otherwise lots of excess product comes out just by me holding the sides of the tube. Annoying and wasteful. It feels like the tube needs to be more rigid.

WeeKatie Perfect! Excellent product for my hair. Light texture and doesn't leave curls weighed down. Eliminates frizz. Perfect!

Kiki1 Great for afro hair Best hair product for curly hair. I am mixed race with Afro hair and tried so many specialist Afro hair products but they are too heavy for my hair and this product is simply the best for adding defined curls that are bouncy.

Happycat63 Disappointing Seems to work for some folks. Unfortunately didn’t enhance my curls” very disappointed.

Kissey Perfectly defined curls I buy this on a regular basis. It is the best curl enhancer ever. I have dry frizzy/curly hair and this works wonders with just a small amount. Apply a 2 pound coin amount to wet towel dried hair and work through to ends. Perfect every time.

Di De Controls and manages hair Tames unruly hair and defines curls. Leaves hair feeling soft .

MICHHBLAIR Yes I was not sure about buying this as I had tried "shea moisture's" equivalent which leaves my hair feeling dry, which causes my hair to break. I used a quarter of what I would normally use from "shea moisture" product and my hair is soft and manageable. Paying the extra is worth it.

  • Be Curly™ Curl Enhancer 200ml 1 of 1
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Be Curly™ Curl Enhancer 200ml 1 of 1


£13.25 per 100ml


Be Curly™ Curl Enhancer 200ml

Product code: T234013U


£13.25 per 100ml

Free standard delivery on orders over £60
Interest-free payments available on orders between £30.00 - £2000.00 with PayPal

Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to help intensify your curl or wave. Aveda's own pure-fume™ aroma with certified organic lemon, geranium, bergamot, orange and other pure flower and plant essences.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

More information

Product Size: 200 ml

Product Texture: Liquid

Suitable for curly hair


Cruelty Free

Suitable for vegans


Water\aqua\eau, cetearyl alcohol, cetyl alcohol, phenyl trimethicone, linum usitatissimum (linseed) seed extract, althaea officinalis (marshmallow) root extract, aloe barbadensis leaf juice, behentrimonium chloride, hydrolyzed wheat protein, panthenol, quaternium-95, polyquaternium-11, glycerin, tocopherol, propanediol, fragrance (parfum), geraniol, linalool, amyl cinnamal, citronellol, limonene, maltodextrin, phenoxyethanol learn how each ingredient works and what it does. Click here for a full list.

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