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Root Cover Up For Medium Brown Hair 2.1g

Product code: T232427U

The ground-breaking innovative formula makes color wow root cover up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color WOW

Root Cover Up For Medium Brown Hair 2.1g

£29.50

£14.05 per g

Colour

Free standard delivery over £60

Reviews (473)

4.2

79% Recommended this product

Mentions
18 March 2026Natalie I.

Quite good

Originally posted on Colorwow

I have my roots coloured at the salon then I bought this to cover greys inbetween it does cover but I find it can leave unbleandid lines of colour and can make hair feel drier

Helpful?

13 March 2026Dawn D.

Root cover up

Originally posted on Colorwow

Yes, I recommend this

I have been used the root cover up since covid. I used to have my hair done every 4 weeks but now I can go 8 weeks before I have to go to hairdressers. Highly recommend.

Helpful?

10 March 2026Natalie

Do not buy!!!

Originally posted on Colorwow

No, I don't recommend this

I’m really disappointed with the Wow hair root cover-up. I ordered the black shade hoping it would cover my greys between colour appointments, but it didn’t work at all. The product barely showed up on my hair and it looked like it wasn’t even touching the grey hairs, no matter how carefully I tried to apply it.For something that’s quite expensive, I expected much better coverage. Unfortunately, it didn’t blend, didn’t stick to the greys, and didn’t make any visible difference. It honestly felt like a waste of money.I would not buy this again and I wouldn’t recommend it to anyone looking to cover greys quickly. Very disappointed with Wow.

Helpful?

16 February 2026D M.

Really rate this!

Originally posted on Colorwow

Yes, I recommend this

Easy application, good appearance better than those sprays!

Helpful?

13 February 2026Jane1967 hinch
Verified Purchase

no samples to try in my local store

The product is probably good but my problem was I went into my local store to have a look and they didn’t have any samples in my hair colour to test. I ordered what I thought was right for me and it’s totally wrong. I’ve just wasted a lot of money on something I can’t use. I’m sure it would work in the right shade because it’s well pigmented but I didn’t have that option

Helpful?

09 February 2026Lorraine D.

Best coverage

Originally posted on Colorwow

Yes, I recommend this

So easy to use and has the best coverage for my roots !!

Helpful?

02 February 2026vikki m.

Root cover up

Originally posted on Colorwow

Yes, I recommend this

Lovely product, given me a new confidence in my appearance.

Helpful?

24 January 2026Deborah B.

Going to be expensive!

Originally posted on Colorwow

No, I don't recommend this

Good coverage and lasts until next hair wash. But, need to use a lot more product than expected. It is not going to last long and will be expensive to continue.

Helpful?

27 December 2025Untenable
Verified Purchase

Wow!

Yes, I recommend this

Does what it says and a good cover up when waiting for next appointment. Lasts a long time so don’t need to buy it too often.

Helpful?

21 December 2025MSH01
Verified Purchase

Good but not amazing

Yes, I recommend this

Doesn't cover greys as much as I'd like but takes the edge off doesn't dry my hair out like cover-up spray tends to so on that basis I will continue to buy

Helpful?

08 December 2025Lucy K.

Brilliant

Originally posted on Colorwow

Yes, I recommend this

I love this root cover, if I don’t have time to dye my hair this covers up the grey really naturally. Also very quick and easy

Helpful?

02 December 2025Marilyn C.

Very disappointed

Originally posted on Colorwow

No, I don't recommend this

I use a lot of Wow products and I have been so disappointed with with the Root Cover up in Dark blonde

Helpful?

24 November 2025shelly u.

Great coverage

Originally posted on Colorwow

Yes, I recommend this

First time using this product excellent coverage and easy to use

Helpful?

13 November 2025Marlene S.

Brilliant

Originally posted on Colorwow

Yes, I recommend this

Have bought before, great for blending in my greys!

Helpful?

08 November 2025Loopy11
Verified Purchase

Does exactly what it says on the box

Yes, I recommend this

Yes great cover for I between hair colours and so easy to put on.

Helpful?

13 October 2025JuliaWOW
Verified Purchase

Extend colour and aqvoid over colouring

Yes, I recommend this

Excellent camouflage when roots begin to show between salon visits - it maens that I don't feel pressured to over colour my hair.

Helpful?

29 August 2025Susan

No use :(

Originally posted on Colorwow

No, I don't recommend this

I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(

Helpful?

15 August 2025S G.

Waste of money

Originally posted on Colorwow

No, I don't recommend this

Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.

Helpful?

15 August 2025Jean K.

I had this for years

Originally posted on Colorwow

Yes, I recommend this

This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂

Helpful?

24 July 2025Lynsey

Watch out for the colour of your nails!

Originally posted on Colorwow

I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again

Helpful?

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