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Color WOW

Root Cover Up For Medium Brown Hair 2.1g

£29.50

£14.05 per g

Colour

Out of stock online

Free standard delivery over £60

Product code: T232427U

The ground-breaking innovative formula makes color wow root cover up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Product details

Item details

Cover. Highlight. Thicken. Perfect

More information

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush

Fast, easy mineral powder formula. No mess, just press

Water-resistant formula, you can even swim in it

Never stiff or sticky, looks totally natural. No waxes, dyes or parabens

Product Size: 2.1 g

Coloured hair

Ingredients

Synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl, stearate, ethylhexyl palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch, octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77891 (titanium dioxide).

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.

Reviews (451)

4.3

80% Recommended this product

Mentions
29 August 2025Susan

No use :(

Originally posted on Colorwow

No, I don't recommend this

I purchased the blonde cover up but it had absolutely no effect. I couldn’t see it at all. I love colour wow products but this was an expensive waste of money sadly :(

Helpful?

15 August 2025S G.

Waste of money

Originally posted on Colorwow

No, I don't recommend this

Purchased platinum blonde to blend my regrowth where my ‘money piece’ at front is. Absolutely useless - looks like a good match but I don’t get near results I’ve seen on promotion videos and picture. Don’t waste your money. Must say though, other hair products are brilliant.

Helpful?

15 August 2025Jean K.

I had this for years

Originally posted on Colorwow

Yes, I recommend this

This product is brilliant and lasts for ages, mine lasted so long my husband was clearing out the bathroom cabinet and thought I no longer used it and through it out, almost ended in divorce 😂

Helpful?

24 July 2025Lynsey

Watch out for the colour of your nails!

Originally posted on Colorwow

I loved the colour and it totally works BUT it dyed my BIAB nails brown. I had out my hands through my hair and the next day noticed my nails had been dyed as well which has made me annoyingly reluctant to try it again

Helpful?

23 July 2025

Touch up

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Overall pleased with the product, takes some time to do ,as you have to press it on not sweep it, I did find that there was some transfer but with practice im hoping to master the application. Would recommend.

Helpful?

15 July 2025Fran F.

Blow dry products

Originally posted on Colorwow

[This review was collected as part of a promotion.] I used two. They sped up the drying process and left my hair feeling light and glossy. They are grest

Helpful?

28 June 2025Debra

5 Stars

Originally posted on Colorwow

Yes, I recommend this

This product is great to cover up but works out expensive as i use it daily.

Helpful?

25 June 2025Lisa

5 Stars

Originally posted on Colorwow

Yes, I recommend this

Amazing touch-up root cover, especially when you're waiting for the next colour appointment

Helpful?

12 June 2025

New to WOW

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Bought to touch up roots o holiday, very happy with product.

Helpful?

11 June 2025Janis D.

This my prefered root touch-up.

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] This my prefered root touch-up. It works really well

Helpful?

08 June 2025

Root cover

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Highly recommend this product, gives a natural finish and hides greys really well!

Helpful?

03 June 2025Heather B.

Easy to use and excellent coverage

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Really impressed with this root cover up and how you can build up coverage. Very easy to use and suits all shades of blonde.

Helpful?

31 May 2025Kathrine M.

Root touch uo

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Great and looks more natural than the spray root touch ups I have tried in the past

Helpful?

27 May 2025

Excellent product

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Covers white and grey near the face without splodges or staining the skin. Subtle coverage and easy to use. Works well for me.

Helpful?

19 May 2025

good solution between colouring

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] covers roots that have outgrown between colourings. easy to apply and stay in place.

Helpful?

17 May 2025Mrs

5 Stars

Originally posted on Colorwow

Yes, I recommend this

Does want it says on the tin. . . brilliant product

Helpful?

12 May 2025ros l.

Absolutely brilliant

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] Absolutely brilliant! Tried many root cover up products and this by far the best. Thoroughly recommend.

Helpful?

03 May 2025Ruth

Very disappointing

Originally posted on Colorwow

No, I don't recommend this

I purchased the colour wow root cover up supposedly suitable for platinum/light blonde as it was the only one I could find for platinum blonde hair. It is yellow! And has highlighted my roots even more and looks awful. I am so disappointed as reviews for colour wow have been excellent. I won't be using it again, a complete waste of money, as I could have got the same results from a similar computers product at a third of the price 😔

Helpful?

30 April 2025Mandy P.

Amazing!

Originally posted on Colorwow

Yes, I recommend this

[This review was collected as part of a promotion.] I wanted something to darken my hair where the sun has lightened it. Bit nervous about using a dye, so thought I would try this. Its amazing - one application and the bright blonde has gone and I'm left with a lovely dark blonde. All the Colour Wow products I've used have been brilliant.

Helpful?

28 April 2025Rasika

2 Stars

Originally posted on Colorwow

No, I don't recommend this

Not very good coverage of white hair unfortunately the powder doesnt stick well to your white hair

Helpful?

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