Skip to content
  • Shop M&S Christmas Gift Cards
HelpFind a store

Sign in

Sign in or create an account:

  • for faster checkout
  • to unlock personalised Sparks offers
  • to access order history and track deliveries

Sign in

Sign in or create an account:

  • for faster checkout
  • to unlock personalised Sparks offers
  • to access order history and track deliveries

Nicole YES! Love this primer. Can actually be worn as a shadow as it glides on smooth and stays put. Most primers kind of smear around. Please don't discontinue

Suls Love this Please bring it back! My favorite for years. Use it for concealer, primer, or by itself as neutral eye color. Not oily, doesn't crack.

kd33sc Can't live without !! I have used EVERY brand over the years. This is the only one that works / I can't believe they stopped carrying it retail . Please bring back !

bring it back! AGREE WITH PREVIOUS REVIEW! BRING BACK TO RETAIL! This is a MUST to use! My favorite product that I have used everyday for years. Keeps my concealer on ALL day and NIGHT and never lets it fade or crease. Does the same for eyeshowder and lets the true shawdow shades show their colors best! I was sooo disappointed when I went to Ulta today and was told they stopped carrying it!!???!! Bring it back!

Pupunana Bring back 2 Retail I've been using this for years as a concealer for my dark circles. It doesn't crease like concealers do and lasts all day. I just found out that the stores do not carry it anymore and on my last tube. Reluctant to try another brand. Please bring back to retail.

Liz Wonderful! - Don't EVER discontinue! I absolutely love this product. Shadow stays on all day and it covers pesky discolorations like my light freckle on my eye. I also use it under my eyes as a concealer. It is not very heavy like the other brands and helps with discoloration.

Kim Don't stray is correct! If you use a primer for your shadow, why wouldn't you have one for your concealer? This helps with coverage, and your concealer from moving. A must have if you have dark circles like me.

LB By Far, the Best Eyeshadow primer! Ever! I ran out of my favorite Benefit Don't Stray Eye Primer and was forced to try other brands because it has become hard to find retail. Nothing does the job better at keeping my eye shadow put all day. Grease and crease control is 100%. Not only that, but my eyeshadow application is smooth and blends to perfection like no other. I bought 2 in fear that it may be discontinued. 1 1 tube usually lasts me 4 months or more. Please do not discontinue it, and please make it available retail again. 100% recommended!

Doctor Liz Performs so well I am sad (and shocked) that the store where I always bought this great product no longer stocks it. So disappointed in this development. Where can I buy it if the Ulta chain isn't selling it? That cosmetics store has really devolved.

LCFN Discontinuation of Don't Stray Eyeshadow Primer I recently visited Ulta to purchase the Don't Stray primer and was told it was discontinued. I am so disappointed and now have to look and purchase another brand. This product worked the best and really did stay on ALL DAY. So disappointing when companies get rid of products that work. If sales were low maybe you should do a better job of marketing.

tarab nothing compares to this best on the market. i've been in love with this from day one. just ordered 5 can't take any chances

IMinLA My favorite makeup I must always have on hand I love this stuff. I've used it for use. It's a definite must have on hand. It's the only thing I can put on that keeps my makeup from sliding into wrinkles and creases and actually covers my dark circles. Someone told me Benefits wasn't making it anymore. Please don't stop making this.

A Fan Best product I'm not sure what I would do without this eyeshadow primer. It evens out the redness on my lids and holds my eyeshadow in place all day. I love it!!

Kory My fav Primer I am so sad bz this is my fav primer and I can't buy it again,I can't find nothing equal,now I have to find something like it

Carrie Love this product I cannot find it anywhere! Please tell me it is not discontinued. Best eye primer on the market!!!!

ARK Best eye primer ever! Please do not discontinue I am down to my last one. Best product ever!!

Mel Please tell me you aren't discontinuing this product! I have used this product consistently for years. It is great at evening out creases, pink and brown discoloration and small blood vessels. I usually use it without shadow. Not sure what I would use as a substitute.

RiRi Stay This product does exactly what it says. It really works and keeps the my eyeshadow in place.

The stuff Great as cover up I love this product, I have really red cheeks and undereye circles. I use this with a light powder and I'm good to go.

debbie 58 dont stray eye shadow base. this item looks good but sorry i havent been able to try it out yet its been so warm out and ive been sunbathing . but ive gave it 5 star as i know it will be just great.

  • Stay Don't Stray 10ml 1 of 4
  • Stay Don't Stray 10ml 2 of 4
  • Stay Don't Stray 10ml 3 of 4
  • Stay Don't Stray 10ml 4 of 4
Skip images
Stay Don't Stray 10ml 1 of 4
Stay Don't Stray 10ml 2 of 4
Stay Don't Stray 10ml 3 of 4
Stay Don't Stray 10ml 4 of 4


£23.50 per 10ml


Stay Don't Stray 10ml

Product code: T238336E


£23.50 per 10ml

COLOURCreamOut of stock online

Free standard delivery on orders over £60
Interest-free payments available on orders between £30.00 - £2000.00 with PayPal

This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease, eyeshadows stay vibrant & true. Contains sodium hyaluronate, known to hydrate, and vitamins c & e, known to help fight the signs of aging.

Product details

More information

How to Use: Apply 3 tiny dots under your eyes & blend

Next apply 3 dots on eyelids & blend

Let set, then apply concealers & eyeshadows as usual

Product Size: 10 ml

Skin Tone: Light


Aqua (water), isododecane, butylene glycol, isononyl isononanoate, hdi/trimethylol hexyllactone crosspolymer, silica, polyglyceryl-4 isostearate, talc, cetyl peg/ppg-10/1 dimethicone, hexyl laurate, sodium chloride, mica, tribehenin, peg-30 dipolyhydroxystearate, sorbitan oleate, phenoxyethanol, dimethicone, disteardimonium hectorite, caprylyl glycol, ethylhexyl palmitate, methicone, propylene carbonate, tetrahexyldecyl ascorbate, tocopheryl acetate, isopropyl titanium triisostearate, silica dimethyl silylate, hexylene glycol, sodium hyaluronate. [+/-: Ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77891 (titanium dioxide)].

Delivery, collection & returns



Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow


Collect from store



UK returns


Exclusions apply

Full delivery and collection information