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Roller Lash Curling Mascara 8.5g

Product code: T238946E

It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls. while the instant curve-setting formula holds for 12 hours. Contains provitamin B5 and serin, ingredients known for their lash-conditioning benefits.

87% said it gives long-lasting curl. Consumer panel survey on 31 women after 4 weeks

BENEFIT

Roller Lash Curling Mascara 8.5g

£27

£21.60

£25.41 per 10g

Colour

Special Offer

Free standard delivery over £60

Reviews (22)

4.5

77% Recommended this product

03 March 2026Debsy P
Verified Purchase

Great product

Yes, I recommend this

I've used this product for years and although occasionally have tried alternatives, nothing comes close. Doesn't clog like many others on the market.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

27 February 2026TCB0507
Verified Purchase

Great product

Yes, I recommend this

Great product, very happy with this purchase, have used before!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

06 December 2025YogiK
Verified Purchase

Best Mascara

Yes, I recommend this

I first tried this mascara when it was included in an M&S advent calendar and loved it!! Thick lashes every time which last all day.

Helpful?

04 January 2025No

Doesn't last long

Originally posted on benefitcosmetics.com

No, I don't recommend this

Always liked this mascara but I don't understand why it only lasts like three weeks. It's always old or something. I've bought it for years but in the last year or two it's like it's always dried out.

Helpful?

09 December 2024R

Where is brown

Originally posted on benefitcosmetics.com

Roller lash Brown has been my go to for YEARS please bring it back!

Helpful?

04 December 2024Needing brown mascara

Please, please, please bring back the brown shade!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I LOVE this mascara but can't wear the black. It looks as though others are also wanting the brown. Thank you!

Helpful?

20 November 2024PICKALILLI1
Verified Purchase

Excellent lengthening mascara.

Yes, I recommend this

I have been using this mascara for years now it gives length and thickness to the lashes. I have heavy eyelids and it opens up my eyes. The curved brush is easy to use and the mascara doesn't clump on the brush.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

09 October 2024Lisa

I USED to love this mascara...

Originally posted on benefitcosmetics.com

No, I don't recommend this

I have been using this mascara for so long but, the last few tubes I purchased were just not the same. I felt it just dried out super fast and by the end of my work day, my lashes just didn't look ggood. Was the formula changed? I'm so disappointed

Helpful?

15 September 2024Diji
Verified Purchase

Really Fab Mascara

Got this gift in my M&S Xmas Advent and loved it so I bought it again! It perfectly curls and extends the lashes without clumping.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

14 September 2024mand57
Verified Purchase

Great mascara

Yes, I recommend this

This is my second purchase of this mascara I have to say it’s the best I’ve ever used. My lashes are very fine and almost none existent but this Rollerlash is easy to apply and really lengthens and almost stretches the lashes .

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

12 August 2024Afdesigns

The Curl Hold is Amazing

Originally posted on benefitcosmetics.com

Yes, I recommend this

The technique to curl them took me a couple practices but I love the results! I make a slow movement with the brush out and up from the base, curling as I go and they look so full and long. Love this mascara!

Helpful?

17 June 2024S.K

Roller Lash Mascara ❤️

Originally posted on benefitcosmetics.com

Yes, I recommend this

Best Mascara ever! I have allergies to most mascara and I received a sample of Roller Lash and I fell in love with it.It does exactly what Benefit Cosmetics says .

Helpful?

04 June 2024Nell 10
Verified Purchase

Great madcara

Lovely mascara, not prone to clumping and is easily removed.

Helpful?

07 May 2024J-Scho

My ride or die

Originally posted on benefitcosmetics.com

Yes, I recommend this

I have tried every high end or drugstore mascara out there, and this tops them all for me. Nothing else gives me a perfect curl like this one. I wish they'd come out with a waterproof version!

Helpful?

08 February 2024clairey

Best Mascara for beautifully defined and curly lashes.

Originally posted on benefitcosmetics.com

Yes, I recommend this

Mascara's seem to have changed - I have tried many over last couple of years, and those that used to be good (premium brands) now feel like you are applying latex to your lashes. And when you try to remove it, you end up removing lashes. This mascara is the only one I have tried that gives you beautifully defined and curly lashes. It's also easy to remove and leaves your lashes in great condition.

Helpful?

04 February 2024Jill

Where's the brown mascara?

Originally posted on benefitcosmetics.com

No, I don't recommend this

I know it was made because I used and loved it. Hate black mascara. Blondes look better in brown, bring it back! No purchase for me today...

Helpful?

08 January 2024Lollypop

Don't bother

Originally posted on benefitcosmetics.com

No, I don't recommend this

Tried a wide range of mascaras from high end to drugstore and this has to be the worst one yet. So heavy and far too clumpy, made some of my eyelashes fall out. It does lengthen and hold a curl but that's about it, save your money.

Helpful?

Replied

22 January 2024

Hi there, Thank you for taking the time to leave a review. We are so sorry for your disappointment. Please contact customercareuk@benefitcosmetics.com & a member of the team will be happy to help you. Best wishes

01 January 2024Margie

gloppy

Originally posted on benefitcosmetics.com

No, I don't recommend this

this mascara left globs on my lashes that were impossible to separate off. A big dissappointment

Helpful?

19 December 2023vonecy

EMPTY

No, I don't recommend this

recieved this as part of the m and s advent calendar.products excellent except for the benefit mascara.comletely dried up and could get nothing onto the brush.

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

14 December 2023Ro

USED to be my favorite mascara

Originally posted on benefitcosmetics.com

No, I don't recommend this

This USED to be my "go to" mascara for clean wisps of lashes with good separation. The latest tube resulted in gloppy clumps of too much product onto my very fine lashes which was extremely hard to fix!! Was there a formula change?? This is so disappointing.

Helpful?

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