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BENEFIT

They're Real! Tinted Eyelash Primer 8.5g

£24

£28.24 per 10g

COLOURBrown
Free standard delivery on orders over £60

Product code: T238855E

They’re real’s partner in prime believe it or not, benefit cosmetics is introducing a truly innovative partner in prime for they’re real! Mascara. They're real! Tinted primer takes priming to a whole new level of innovation: it’s a lash primer that tints, defines and primes…beyond belief! This mink-brown tinted lash primer works two ways: worn alone, it tints and defines lashes for a feathery, natural look. Worn as a mascara primer, it dramatically boosts length & separation.

89% said lashes had a natural look 91% said it was soft enough to layer on mascara 6 hours later Plus, they’re real! Mascara 94% said it defined lashes 92% said it boosted length, lift & separation Consumer panel survey on 65 women over 1 week Consumer panel survey on 66 women over 1 week

Product details

More information

How to Use: Gently wiggle wand from base of lashes to tips

Product Size: 8.5 g

Product Texture: Liquid

Ingredients

Aqua (water), glyceryl stearate, butylene glycol, polybutene, c18-36 acid triglyceride, euphorbia cerifera (candelilla) wax, pvp, steareth-21, stearic acid, palmitic acid, vp/eicosene copolymer, nylon-12, copernicia cerifera (carnauba) wax, phenoxyethanol, steareth-2, aminomethyl propanediol, hydroxyethylcellulose, caprylyl glycol, panthenol, algin, acacia senegal gum, serine. [+/-: Ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), ci 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green), ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£5.99. Order by 7pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

About Benefit

Founded in 1976, Benefit Cosmetics is a leading prestige makeup brand in the UK and a top brow brand worldwide known for its fun, instant beauty solutions.

Reviews (107)

4.8

66% Recommended this product

Mentions
13 February 2025Najslad
Verified Purchase

Best mascara

Yes, I recommend this

Brilliant primer in dark brown which can be used on its own for a nice natural result or with mascara on top. Great brush gives good coverage and no smudging.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

05 February 2025Speedygirl1
Verified Purchase

Great mascara

Yes, I recommend this

Super product. Although it's described as a primer I use it as mascara. It's not too loud or heavy for me now I'm in my late 60's.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

27 January 2025KellyIOM
Verified Purchase

Excellent Product

Yes, I recommend this

I have been using this product for a couple of years now, and I love it. My local Boots store no longer stocks it, so I was delighted to find it online at Marks and Spencer.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

01 January 2025Texas Girl - Benefit Mega Fan!

Amazing Multi-Use Product! Very Well Done, Benefit!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I'm a super looooong time Benefit fan! (I still miss Maybe Baby lotion every single morning day when I have to use my alternate choice. PLEASE bring back Maybe Baby lotion, Benefit, please!) Anyway, I am so impressed with this product! Not only is it an amazing primer for mascara, but it's an incredible product for those days when you don't have time to do your makeup, but want to look like you at least tried. Haha! It does wonders as a primer for mascara, but it also gives a gorgeous natural look when worn alone. Worn alone, it lasts all day without any issues, and provides the perfect amount of definition and color. I just love it!!! Thanks, Benefit, for another perfect product!!!

Helpful?

20 December 2024Lauren

Wonderful mascara

Originally posted on benefitcosmetics.com

Yes, I recommend this

I realize this is a primer , but it's great as a stand alone if you want your lashes to pop but you don't want that heavy mascara look or feel. I have issues with mascaras due to allergies and this isn't an issue at all for me. I have brown hair , brown eyes and olive skin and it looks great on my lashes. It gives this natural look, but it also makes the lashes pop. I curl my lashes after one coat and they look great. It feels natural and comes off easy too. This is good stuff. I hope they don't discontinue it.

Helpful?

28 November 2024ChicagoA

THE BEST! Goes on like a dream - never clumps...

Originally posted on benefitcosmetics.com

Yes, I recommend this

I love this tinted primer. I use it to "tight-line" my eyes - basically depositing some color along the rims of my eyes to serve as an eyeliner (by gently pressing/wiggling the brush against the base of my lashes). This is a huge time-saver and have been doing this for years. I love the fact that this is a lovely, natural brown color so it doesn't look so harsh like black would look on my eyes. Then I also apply a coat of the primer to the lashes themselves (then use "another brand" (sorry, Benefit! been using it for decades) as a 2nd coat of mascara on top of the primer) (it's High Impact from Clinique - am I allowed to say that on this station?) ha! :D Anyway, this product is fabulous and works like a dream. The formula is so nice and "thin" so it applies easily with good, light coverage but never ever clumps. Looks incredibly natural and beautiful - which is what I'm looking for - natural, lush lashes. (and I clean up any smudges on my upper lid with a damp Q-tip then comb my lashes with a metal eyelash comb when I'm done Grateful for this primer! Thanks for the reliable, high-quality product, Benefit!

Helpful?

26 November 2024Stickola
Verified Purchase

Natural look.

Yes, I recommend this

I was swayed by reviews and am pleased they were accurate. Though it's a tinted primer its great on its own giving a really natural but defined look. So far i haven't bothered with a too coat as it suits me for everyday.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

22 November 2024Roff 128
Verified Purchase

Good Quality

Yes, I recommend this

Although good quality the colour is darker than I expected. Described as tinted.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

05 November 2024Clean-Girl- Makeup

Brown Tint and Go!

Originally posted on benefitcosmetics.com

Yes, I recommend this

This is our holy grail mascara. I gifted a tube to my mom and we're both hooked. I sometimes use just a tinge in my eyebrows, too. This is smooth and delicate and very "clean-girl makeup" vibes. Will repurchase. I hope it's always around.

Helpful?

31 October 2024Pennyblossom
Verified Purchase

Excellent for a defined but natural look

Easy to apply. Gives a very natural, but defined look to eyelashes. I prefer this to full on mascara for day wear. Removed easily with micellar water.

Helpful?

30 October 2024Jessica

I don't wear any makeup- other than this!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I'm a 50 year old, no makeup, messy pony loop hair pimping woman. On special occasions, I swipe on a little bit of this primer and I'm good to go!

Helpful?

29 October 2024KBMA71
Verified Purchase

Some of the good stuff!

This is perfect for every day wear without full on mascara. Doesn't clump and gives a natural look.

Helpful?

29 September 2024Sweetwilliams
Verified Purchase

Eyelash Primer

Yes, I recommend this

Love this! I have very pale eyelashes and this gives good definition without looking heavy

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

29 September 2024Yabza
Verified Purchase

Neat product

Yes, I recommend this

Quite a neat little product and especially if you just want a tint without the heavy mascara

Reviewer Ratings

Quality

Good

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Average

18 September 2024Maccer21
Verified Purchase

Great primer

Yes, I recommend this

This is quite a dark brown primer. Goes on smoothly. No clogging. Great for for everyday use. I use instead of mascara for a natural look. No smearing. Lasts all day.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

17 September 2024sus2
Verified Purchase

Mascara

No, I don't recommend this

Not too heavy but not that different to normal mascara

Reviewer Ratings

Quality

Average

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Average

15 September 2024Angel1234
Verified Purchase

Highly recommended

I have recently learned that this primer is going to be discontinued and I struggled finding it so I was very happy to find M&S selling it. Please carry as long as you can Marks as it’s a really good primer and can be used with or without mascara.

Helpful?

12 August 2024bellapooh01
Verified Purchase

I'll buy this again for sure

Yes, I recommend this

I hadn't tried this product before but will definitely continue to use it. It goes on more like a mascara but very light and smooth no clumps or fibres. I ordered brown and it definitely gives good coverage and length.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

03 August 2024Hatshepsutii
Verified Purchase

Ordinary mascara

No, I don't recommend this

I don't wear a lot of makeup and wanted something that wasn't too obvious. Tinted but not black sounded good and something light that could be used on its own or under mascara. Unfortunately. when applied this just looks like ordinary black mascara.

Reviewer Ratings

Quality

Average

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Average

04 May 2024KW

Please don't ever stop making this!

Originally posted on benefitcosmetics.com

Yes, I recommend this

I have been wearing this tinted primer for years. Perfect for no makeups days to give lashes a bit of color. When using full makeup it's a great primer for keeping mascara in place. No flaking , clumping or irritation and comes off easily when washing my face. Highly recommend!

Helpful?

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