Baby Toys

Our collection of baby toys includes cosy comforters for newborns as well as activity sets to encourage movement and sensory development. You’ll find plush soft toys made from tactile fabrics in the shape of classic storybook figures, including Paddington™ and Peter Rabbit™, friendly zoo animals and adorable bunnies. We also have classics like rocking horses, pull-alongs and building blocks from trusted brands such as Early Learning Centre and Fisher-Price™.

Support them from the start in their curiosity with specially designed toys for newborns. Soft playmats and gyms aid in their progress by featuring different textures and shapes as well as sounds such as rattles and squeaks. When out and about in their travel sets, activity toys like spirals with hanging mirrors and characters that jingle are a favourite to keep babies entertained. To help build strength in neck and shoulder muscles, soft cushiony rolls in premium materials support little ones during important tummy time. 

Colourful options that make noises and light up are ideal for encouraging cognitive skills. For tots under one, look for stacking puzzles and pop-up toys or promote early musical talent with keyboards that produce amusing sounds. As they grow, toys that play songs kiddies can sing along with help to stimulate speech as they learn the alphabet and numbers. Have fun with outdoor toys including ball pits, get messy with sand and water trays, or be creative with drawing mats. When it comes to bathtime, make sure it’s fun with bubble machines and rubber ducks that squirt water.

Baby Toys FAQs

What are interactive baby toys?

Interactive toys for babies are designed to engage little ones through movement, sound, colour and texture. Typically they react when pressed, shaken or pulled, teaching babies about cause and effect. From light-up toys that play gentle tunes to friendly animals that squeak or rattle, baby toys stimulate the senses and build coordination. They turn everyday play into a fun, hands-on way of learning and exploring.

Which baby toys are good for development?

The best developmental baby toys are the ones that make learning feel like play. If you’re shopping for a newborn, think soft rattles, textured comforters and playmats with hanging shapes that’ll spark curiosity and help build sensory awareness. Once babies start to develop cognitive and motor skills, look to stacking blocks, push-along toys and pop-up games to encourage problem-solving and movement.

When do babies start playing with toys?

Babies begin responding to toys from as early as two to three months old, when their vision and grasping skills begin to take shape. At this stage, tactile soft toys and rattles work effectively to engage their senses. By about six months, most babies are able to reach out for toys that light up, vibrate or play sounds – and have a lot of fun making them move or make noises. Between nine and twelve months, babies can work on strengthening muscles and coordination through interactive and slotting toys.