Bras

Stock up on those must-have essentials from our trusted collection of bras, in designs from full-cup to plunge. We have choices for all body shapes, life stages and occasions, expertly designed to be flattering, uplifting and stylish.

For everyday wear, go for styles that prioritise comfort and a smooth finish. Our T-shirt bras are lightly padded and offer full coverage, while crop top bras and bralettes are shaped to give you support without wiring. Options made from Flexifit™ fabrics move with you, so you won’t feel restricted. As we offer a wide selection of neutral colours, there’s a shade to suit every skin tone.

If your outfit calls for no-show lingerie, look to strapless and multiway designs. Plunging necklines and backless dresses are no problem for clever stick-on bras that give your bust a boost while staying completely hidden. To enhance your cleavage, try a padded push-up bra or balcony shape that gives you reliable definition. Glamour comes courtesy of lacy trims, mesh panels and strappy details. 

We like to make sure everyone can find their perfect fit, so our collection includes sizes from 28A to 46K. For larger busts, explore extra-support bras with touches like wider straps and more coverage at the side, meaning you don’t have to worry about bulging. Minimisers are on hand to reduce your silhouette by up to a cup size. Our post-surgery bras are crafted from supersoft fabrics to be gentle on delicate skin, and feature left and right pockets that let you securely and comfortably wear a prosthesis.

Bra FAQs

How should a bra fit?

A well-fitting bra should feel supportive and comfortable at the same time. The underband needs to sit level all the way around your body and feel nice and firm without digging in. Cups should fully contain your breasts, with no gapping or spillage, and the centre front should rest flat against your chest. Straps will ideally stay in place naturally, without slipping or leaving marks. If anything feels uncomfortably tight or too loose to be supportive, try adjusting or re-measuring your size for the best fit.

What is the difference between a bra and bralette?

A bra is typically designed with structured cups, underwiring or padding to shape and support your bust. A bralette is usually wireless and only lightly structured, for a softer, more relaxed feel. You may prefer to reach for a bralette if you’re lounging, layering or just wanting to get a little more comfy.

What is the most comfortable bra?

The most comfortable bra is the one that’s best suited to your individual shape, size and daily needs. Soft and smooth options like T-shirt bras and flexible bralettes move with your body, providing reliable support without restriction. Wireless bras and breathable cotton-rich designs work well for all-day wear, while front-fastening and post-surgery options provide increased ease of wear and comfort.

What is the finger rule for bras?

The finger rule is a handy tool for checking your band fit. With your bra fastened, you should be able to slide two fingers comfortably between your back and the underband. If it feels tighter, the band is too small. If it feels looser, it won’t provide you with proper support.