“We’re seeing a shift to looser silhouettes — tapered, loose, baggy, barrel. These new fits are built for comfort and movement. Our denim is also incredible value, starting at £20.
Japanese selvedge denim is woven on a narrower loom than regular mills, which means the waiting list for this fabric can be up to a year. Usually you’d pay around £200 for jeans like these. Here? £60. And yes, they sell out fast!”