As Seen at London Fashion Week
Content editor
Dulcie EmersonMarine Avraam, Senior Shopping Editor
“The moment I slipped into this mock-croc trench coat, I felt very powerful. Its fit and length were spot on – no small victory at 5’2”, since long coats usually drown me. A merino wool turtleneck layered underneath cements the look as an autumn-ready staple. The barrel-leg jeans fit like a dream, striking the perfect balance between relaxed and structured.”
“This OUTFIT pulls together every single AUTUMN TREND I adore.”
Sophie Watson, Acting Fashion Editor
“Short, boxy and with subtle military-inspired details, this jacket is perfect for chilly days in the city when you want to feel preppy and pulled together, particularly when running around town for fashion shows and appointments. The whole look evokes a Sixties' vibe, which is an era I always come back to for style inspiration.”
"This JACKET is the EPITOME of AUTUMN for me."
Humaa Hussain, Junior Branded Content Editor
"A camel trench is an absolute British signature – a sign of our unpredictable weather, but also an item with enduring style and appeal. Ballet flats are a conscious choice; heels might look great for one show, but they don’t stand up to days worth of walking and standing around. The black cross-body bag is big enough for my notebook, charger and spare lipstick."
"When it comes to LFW, I like an outfit that can QUIETLY hold its own in any SETTING."
Ava Gilchrist, SEO Writer
“Part uniform, part armour, the combination of the delicate lace-trim slip dress and the tough faux leather jacket made me feel like I could conquer anything; running around between shows, battling the long queues and even paying up for the ludicrously expensive coffees that fuel me during fashion week. The buckled tote bag was large enough to fit my laptop and emotional-support water bottle but still felt chic and timeless.”
"There’s a QUIET POWER in an ALL-BLACK outfit"
Published 9.22.2025
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