Just In: M&S X Binky

Discover Binky Felstead's limited-edition kids’ collection, inspired by cool, comfy Scandi vibes and timeless British designs

Content editor

Dulcie Emerson

A limited-edition kids’ collection

The exclusive M&S x Binky collection blends playful prints, practical designs and timeless style, all crafted with the quality and comfort that M&S is renowned for. Inspired by Binky Felstead’s own experiences as a mum of three, each piece in the collection has been thoughtfully curated with personal designs. From the fabrics to the finishing touches, the collection is crafted with love, care and a deep understanding of what children and parents really need.

Shop new-in kidswear

Binky's favourite pieces

Timeless styles for modern kids

"I’ve been involved in the whole design process, down to choosing individual buttons, collars and piping. My kids are really sensitive to scratchy fabrics and labels so we’ve used soft fabric and hidden the labels so that they aren’t uncomfortable." Binky

Shop new-in kidswear

Binky's favourite pieces

Two children hugging wearing M&S x Binky outfits

Boy wearing blue jumpsuit from the M&S x Binky collection

Cool, oversized fits

"I love the comfort and softness of oversized clothing. I think it looks really cool and it also gives clothes more longevity; kids will grow into them and they will still look great in a year’s time. We’ve added design details such as ruching so they are practical too." Binky

Girl wearing floral blouse from the M&S x Binky collection

Girl showing the interior lining of a coat from the M&S x Binky collection

Sweet hidden messages

"It’s a very personal collection and there are secret messages hidden inside some of the pieces, such as inside the turned-up cuff or the jacket lining. The quotes are inspired by things my mum has said to me over the years that have been passed down." Binky

Two girls wearing outfits from the M&S x Binky collaboration

Boy wearing blue jumpsuit from the M&S x Binky collaboration

Charming prints and playful motifs

"We’ve got Eighties' inspired prints in great colours but nothing too bold. I love the tartan and the Scandinavian-style horse print, my family wears matching pyjamas at Christmas so we’ll be choosing those this year." Binky

Find the collection in store

M&S x Binky will be available online and in the following M&S stores:

Argyle St Glasgow / Bluewater / Cheshire Oaks / Dundrum / Gemini / Kingston / Liffey Valley Dublin / Lisburn / London Colney / Longbridge / Marble Arch / Mary St Dublin / Meadowhall / Merton / Metro Centre / Milton Keynes / Norwich / Pudsey / Stratford City London / Wolstanton Stoke

Published 9.25.2025

Just In: M&S X Binky

A limited-edition kids’ collection

A knit to know: cute and cosy in equal measure

The ultimate throw-on-and-go jumpsuit

A vintage-inspired dress with co-ordinating tights

The softest horse-print romper for cosy nights in

Timeless styles for modern kids

"I’ve been involved in the whole design process, down to choosing individual buttons, collars and piping. My kids are really sensitive to scratchy fabrics and labels so we’ve used soft fabric and hidden the labels so that they aren’t uncomfortable." Binky

Mix and match as separates or wear as a co-ord

Vintage florals pair perfectly with jeans or skirts

With a wide leg and gathered cuff for volume

The horse print nods to the Scandinavian influence

Cool, oversized fits

"I love the comfort and softness of oversized clothing. I think it looks really cool and it also gives clothes more longevity; kids will grow into them and they will still look great in a year’s time. We’ve added design details such as ruching so they are practical too." Binky

Sweet hidden messages

"It’s a very personal collection and there are secret messages hidden inside some of the pieces, such as inside the turned-up cuff or the jacket lining. The quotes are inspired by things my mum has said to me over the years that have been passed down." Binky

Charming prints and playful motifs

"We’ve got Eighties' inspired prints in great colours but nothing too bold. I love the tartan and the Scandinavian-style horse print, my family wears matching pyjamas at Christmas so we’ll be choosing those this year." Binky

Find the collection in store

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