How to Choose the Best Skincare for Men
Content editor
Nabeela Saghir
Step 1: cleanse
Think of cleansing as the reset button for your skin. Throughout the day, sweat, dirt and excess oil can build up, so starting your routine with a cleanser helps wash away the things your skin picks up along the way, leaving it feeling fresh and ready for the next steps.
Using one is simple: apply a small amount to damp skin, gently massage it in and rinse away. Always follow the instructions on your chosen product, as different formulas are designed to work in different ways.
Step 3: moisturise
A skincare routine isn’t complete without hydration. Moisturisers are an everyday essential that help your skin stay balanced, supporting its natural barrier while keeping dryness and rough texture in check.
Whether you like a lightweight formula that disappears in seconds or a richer cream that feels like a nourishing treat, there’s a moisturiser to suit every routine. Some moisturisers can also help calm irritation and reduce the appearance of redness, proving that this one simple step can do a lot of the heavy lifting.
Morning routine vs night routine
The best skincare routine is the one you’ll actually stick to. That might mean keeping things quick and simple in the morning, then taking a little more time with your evening routine when the day slows down.
Start your morning with the essentials: cleanser, eye cream, moisturiser and SPF. At night, skip the SPF and focus on cleansing, hydrating and giving your skin some TLC. Add in extras like a face mask, a serum or exfoliator whenever your skin needs a little boost.
Men's grooming advice from M&S
Whether you’re starting with the basics or adding a few extra steps, we have all the men’s skincare essentials you need to help you look after your skin. All that's left to do is pack your go-to products into a handy wash bag, and you’re ready to take your routine with you wherever you go.
Published 17/07/2026
