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Girl wearing Roald Dahl clothing collection for M&S
                                                            ©2021 The Roald Dahl Story Company Ltd / Quentin Blake

Editor’s Pick: the insiders’ must-haves

DULCIE EMERSON

Content editor

JUST IN: ROALD DAHL CLOTHING FOR KIDS

Fun children’s outfits, from printed T-shirts to cute pyjamas, inspired by Roald Dahl’s best-loved books

For decades children have been entertained by Roald Dahl’s fantastical fictional worlds, from Matilda to Charlie and the Chocolate Factory, and now they can wear their favourite characters too, thanks to an exclusive new clothing collaboration with Marks & Spencer. T-shirts, dresses, jeans, sweatshirts and even pyjamas are brought to life with Quentin Blake’s quirky illustrations, and budding bookworms will love the attention to detail of the designs. Whether they’re playing with friends, heading on holiday or settling down for a bedtime story, our new Roald Dahl capsule collection has imaginative kids’ wardrobes covered for summer.
Shop the Roald Dahl range   Shop kids’ new in

“Style meets STORYTIME
in our new Roald Dahl
clothing collection