FIRST MATERNITY BRAS

When shopping for your first maternity bra, look for wide, firm elastic straps and an under-bust band for extra support. Bras made of cotton will be breathable and comfortable to wear, while styles with four-hook fastening options at the back will allow for adjustments as your baby and body grow together.

When shopping for your first maternity bra, look for wide, firm elastic straps and an under-bust band for extra support. Bras made of cotton will be breathable and comfortable to wear, while styles with four-hook fastening options at the back will allow for adjustments as your baby and body grow together.

More + Less -

To the final trimester and beyond

Shop maternity bras
A woman wearing a black maternity dress and beige trench coat

New: maternity collection

From jeans with stretchy waistbands that support your bump to classic go-with-everything dresses made from the softest cotton, we have all your maternity-wear needs covered. Heading out? Throw on a stylish blazer for dressier days or wrap up in a chic bump-covering waterproof trench coat

New: maternity collection

From jeans with stretchy waistbands that support your bump to classic go-with-everything dresses made from the softest cotton, we have all your maternity-wear needs covered. Heading out? Throw on a stylish blazer for dressier days or wrap up in a chic bump-covering waterproof trench coat

It’s all in the details

Our sleepsuits and bodysuits are made from ultra-soft breathable cotton, to keep your newest arrival warm and snuggly. With quick and easy popper fastenings and flat seams that won’t irritate your baby’s skin, our bestselling designs are all about comfort

A toddler wearing a sleepsuit

It’s all in the details

Our sleepsuits and bodysuits are made from ultra-soft breathable cotton, to keep your newest arrival warm and snuggly. With quick and easy popper fastenings and flat seams that won’t irritate your baby’s skin, our bestselling designs are all about comfort