Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

AVEDA

Pure Abundance™ Volumizing Shampoo 250ml

£27

£21.60

£8.64 per 100ml

Colour

Out of stock online

Please provide contact details

Please enter your contact details and we will notify you if the item becomes available again.

Also available in: Other sizes

Product code: T232120U

Builds body and volume with kaolin clay and acacia gum for hair that looks more abundant. Aveda's own pure-fume™ aroma with jasmine, peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

Item details

Cruelty free

More information

Massage into damp hair

Follow with pure abundance™ volumizing clay conditioner

Product Size: 250 ml

Hypoallergenic: Yes

Dermatologically Tested: Yes

Product Texture: Liquid

Fine hair

Features

Cruelty Free

Suitable for vegetarians

Ingredients

Aqueous (water/aqua/eau) extracts/extraits aqueux: Althaea officinalis (marshmallow), calendula officinalis flower extract, aloe barbadensis leaf juice, sodium coco-sulfate, disodium laureth sulfosuccinate, decyl glucoside, babassuamidopropyl betaine, sodium chloride, hydrolyzed wheat protein, hydrolyzed wheat starch, acacia senegal gum, glycerin, honey/mel/miel, cocamidopropyl pg-dimonium chloride phosphate, polysorbate 20, fragrance (parfum), limonene, geraniol, linalool, citronellol, eugenol, benzyl benzoate, maltodextrin, magnesium sulfate, sodium gluconate, potassium sorbate, polysorbate 80, magnesium nitrate, sodium sulfate, methylchloroisothiazolinone, methylisothiazolinone, bixa orellana seed extract, annatto.

Delivery, collection & returns

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

We are currently experiencing longer delivery lead times.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (226)

4.6

85% Recommended this product

Mentions
31 March 2025Lillylou
Verified Purchase

The best

Yes, I recommend this

This is the only shampoo that does what it promises and I have tried quite a few,

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

27 February 2025Sandy 29
Verified Purchase

It could be great for other customers not for me

No, I don't recommend this

The shampoo is okay made my hair feel soft with no volume do not like fragrance

Reviewer Ratings

Quality

Fair

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Fair

Value for Money

Average

27 December 2024Seafoam55
Verified Purchase

Quality Shampoo with Great Results

Yes, I recommend this

I recently discovered this shampoo again after using it many years ago and I had forgotten how good it is for my fine hair. It really does give my hair volume and body and makes it look and feel fuller and healthier. Will be using it regularly again.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

18 November 2024Wild Nana
Verified Purchase

Spa days!

Yes, I recommend this

Excellent product- my favourite hair care. I love the fragrance.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

12 October 2024JniCyl
Verified Purchase

Terrible

No, I don't recommend this

Disappointing, usually love Aveda.. but this doesn’t do what it says on the tin!

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

17 September 2024LWizz
Verified Purchase

Fabulous shampoo

Yes, I recommend this

Love this but it’s expensive! Good for my fine hair, makes it shiny

Reviewer Ratings

Value for Money

Good

Helpful?

Reviewer Ratings

Value for Money

Good

28 June 2024MOLECAT1234
Verified Purchase

Great shampoo but a tad expensive

Yes, I recommend this

I have used this product for some time now although expensive it lasts a long time. I think it makes my fine hair feel it has more body.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

26 June 2024qwertyqwe
Verified Purchase

Don't use a lot!

Does exactly as promised. Volume and cleans greasy hair so that you don't have to wash it every day .

Helpful?

24 June 2024cbuc
Verified Purchase

Great shampoo would recommend.

Yes, I recommend this

Have been using this Aveda shampoo for some time as well as the conditioner. I wash my hair twice a week with this product. It lasts quite a while and the results are great even though I have my roots touched up ever four to five weeks

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

19 February 2024joanne 66
Verified Purchase

Perfect Locks!

Yes, I recommend this

Great conditioner to use with matching shampoo. Gives body and shine. Only use small amount each time as they are so concentrated. Very cost effective with excellent results.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

25 November 2023Hobodobo
Verified Purchase

Avena volumizing shampoo

Yes, I recommend this

This product is really good for fine thinning hair, gives volume and very economical

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

13 November 2023Lozkins
Verified Purchase

Aveda shampoo

Yes, I recommend this

Have used this before and I think it's a good shampoo for my very fine hair. Buying it from Marks was a bargain.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

15 October 2023girne
Verified Purchase

Best shampoo for fine hair

Yes, I recommend this

Have tried several shampoos to give hair volume & texture and found this to work best for my hair. Have used for several years & continue to do so

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

28 August 2023Kiwis biggest fan
Verified Purchase

Smells lovely.

Yes, I recommend this

Gentle shampoo works well on fine hair both Me and my Husband use it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

13 July 2023CG751
Verified Purchase

Gorgeous shampoo

Yes, I recommend this

I have used this shampoo for a number of years now, even in my 70’s my hair is In wonderful condition.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

28 June 2023E Giffnock
Verified Purchase

Pure Abundance Shampoo.

No, I don't recommend this

Not worth the money, not great results, no better than shampoos half the price.

Reviewer Ratings

Quality

Average

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Poor

18 April 2023Jarvis
Verified Purchase

Smells and feels nice on hair

No, I don't recommend this

Smells and feels nice on washing hair but not much volumising for me

Reviewer Ratings

Quality

Average

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Poor

01 December 2022Johanna

Good substitute for Camomile shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

After Aveda discontinued my all time favourite camomile shampoo, I tried several different Aveda shampoos and pure abundance is the closest to the level of shine and feel that camomile used to give me. It is light and makes the hair look shiny. I also noticed that the hair stays clean for longer. Pity it's so expensive.

Helpful?

Replied

08 December 2022

We are delighted Johanna that you liked the effects of the Pure Abundance Volumizing Shampoo, meanwhile, your comments are important, and we are listening.

30 October 2022Svetlana
Verified Purchase

Definitely volume giving shampoo

Yes, I recommend this

Amazing shampoo, does give the volume to my hair I will buy it again 😍

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

09 October 2022Classy49
Verified Purchase

Getting better

Yes, I recommend this

Decided to try this product to enhance the volume of my hair,,I have only used it t four times since delivery but so far it certainly has improved the hair quality.I will continue to use as Aveda does have a great heritage and my husband swear by his Aveda Blue Malva shampoo.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

1 of 38