Sloggi

Everyday essentials are fused with innovative elements to give you lingerie with unparalleled comfort from Sloggi. Our collection includes underwear and bodywear in a variety of favourite shapes and fits, made from the softest fabrics. Expect understated styles with thoughtful designs in goes-with-everything skin tones, as well as classic black Sloggi underwear and white Sloggi underwear.

Stock up on premium staples with multi-packs of the brand’s iconic knickers and individual pairs of full briefs, low-rise knickers, high-waisted shorts and everything in between. Sloggi lingerie is made from extra soft cotton with added stretch for a flexible feel and a perfect fit. Branding is minimal to avoid adding unwanted tags and labels to the underwear, while waistbands are designed to sit flat against your skin to prevent digging in, and to give a more flattering look. Browse lightweight Sloggi bralettes and bras as well as high-rise leg bodysuits. Non-wired styles feature subtle padding for gentle support, and create a smooth shape while you enjoy effortless wear all day.

Sloggi’s Zero Feel edit is all about modern fits of underwear and bodywear that offer unmatched comfort. Pieces are made from supersoft breathable fabrics that give the wearer freedom of movement in every direction. Each piece is crafted seamlessly with dot bonding that won’t chafe or leave those awkward red marks. The smoother construction ensures your underwear will be invisible under your clothes while feeling like it’s barely there at all – the ultimate no VPL knickers.