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We care about cotton

We've been working with the Better Cotton Initiative (BCI) and WWF to support sustainable cotton practices that are better for the farmers and the planet. Scroll down to find out more

Shop cotton

100% of the cotton for our clothing is sustainably sourced. And always will be.

This means giving farmers skills to...
Use water more efficiently
Cut down on chemicals
Increase their yields and profits
Implement good working practises

What are you wearing?

Cotton is the most widely used natural fibre in the world and a very important raw material for M&S. See how the cotton for our clothing supports sustainable practices

Watch the video

Sustainable cotton video

Meet cotton farmer, Almas

Discover the inspirational story of Almas Parveen who, at the age of 17, bucked convention by taking over the running of her family’s cotton farm in Pakistan. With the help of BCI, she’s increased yields while reducing her overheads and is now a spokesperson for better cotton

Read her story

Watch the video

Go organic

Best for baby

Cotton is an obvious choice for babywear as it's kind on soft and sensitive skin. That's why we've gone the extra mile with an edit of 100% organic cotton babywear. Grown without toxic pesticides, organic cotton protects the environment and the welfare of workers and is great for babies too

Shop organic cotton