100% of the cotton for our clothing is responsibly sourced, and always will be. By partnering with Better Cotton, we’re empowering farmers to be more efficient with water, care for soil health and respect biodiversity – all in an effort to slow down climate change
100% of the cotton for our clothing is responsibly sourced, and always will be. By partnering with Better Cotton, we’re empowering farmers to be more efficient with water, care for soil health and respect biodiversity – all in an effort to slow down climate change
The Better Cotton programme empowers farmers to use water efficiently, care for soil health, and promote biodiversity.
The Better Cotton programme empowers farmers to use water efficiently, care for soil health, and promote biodiversity.
Globally, farmers growing more sustainable cotton are benefitting from the real economic, social and environmental advantages it offers. None of this would have been possible without the influence of Better Cotton.
Globally, farmers growing more sustainable cotton are benefitting from the real economic, social and environmental advantages it offers. None of this would have been possible without the influence of Better Cotton.
The Better Cotton we use is a mix of different cotton fibres sourced via the Mass Balance system, which means that, while a single yarn can’t be traced from farm to finished piece, the fabric is still classified as more sustainable. This system allows more farmers and businesses to access sustainable methods and fabrics. This doesn’t apply to trims and threads.
*BCI Farmers experience profit increases for a variety of reasons, most commonly due to increased yields and/or optimised use of inputs (such as irrigation water, pesticides or synthetic fertiliser)
Cotton images copyright of BCI. Ruksana Kausar image: ©BCI/Khaula Jamil, Henrique Cintura image: ©BCI/Morgan Ferrar, Sharipov Habibullo image: ©BCI/Emma Upton
Our policy and compliance programme stipulates that we do not work with any supplier in, nor source cotton from, Xinjiang Province, China. We have formally signed the call to action to address human rights abuses, in line with our long-term commitment that our supply chains are sustainable and ethical, and our workers are treated fairly and their human rights respected