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Haircare FAQs
What does hair serum do and how do I choose one?
What does hair serum do and how do I choose one?
Depending on the formula, hair serum can smooth flyaways, make frizz less noticeable and give your locks a glossier finish. When choosing, consider your hair type along with your haircare goals. Lightweight serums are less likely to weigh down fine hair, while richer oils may suit thicker textures. Look for formulas with heat protection if you regularly use heated hair tools. In our collection, you’ll find both strengthening overnight serums and styling serums.
What causes dry hair and how do you fix it?
What causes dry hair and how do you fix it?
There are many reasons for dry hair, plus plenty of haircare solutions to repair it. Colouring your hair, washing it too often or using heated styling tools can all cause dryness. Weather, central heating and air conditioning can also deplete natural scalp oils, leaving your hair feeling dehydrated. To replenish moisture and shine, reach for one of our moisturising shampoos or conditioners, and treat your hair to an intensive nourishing oil or overnight recovery treatment.
What haircare treats a dry, itchy or flaky scalp?
What haircare treats a dry, itchy or flaky scalp?
A dry, itchy and flaky scalp is often caused by a lack of moisture, so it’s good to use products with nourishing formulas. Browse our selection of haircare for vitamin-enriched, leave-in conditioners which rehydrate your hair from its roots, special repair and resurfacing treatments that bring back shine to damaged hair, and mineral-infused masks with soothing and protective properties. Look out for non-greasy oils, ideal for massaging onto sensitive scalps.
How do you choose the right shampoo and conditioner for your hair type?
How do you choose the right shampoo and conditioner for your hair type?
Choose haircare such as shampoo and conditioner based on your hair’s texture, condition and individual needs. Fine hair may suit lightweight formulas that won’t weigh it down, while richer, more moisturising options may benefit dry or coarse hair. For curls, look for hydrating, defining products, or choose colour-protecting formulas for dyed hair. If your roots become oily quickly, consider a clarifying or balancing shampoo, and use a conditioner only on the ends of your hair.
How do you add volume and thickness to fine hair?
How do you add volume and thickness to fine hair?
Building lasting volume in fine hair comes down to choosing the right formulas, from daily cleansers to specialist targeted treatments. Our haircare selection includes nourishing shampoos and conditioners with weightless formulations that boost body and natural bounce. Foams and mousses use texturising agents to deliver lasting lift, while lightweight hairsprays and powders applied directly at the roots create a fuller, thicker finish.
