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Discover Our Expert's Picks

Alex Dimitri Kidswear Director

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Meet this season's must-haves

“My top picks start with the wax jacket. This is definitely a fashion must-have: have a look on the inside at the brilliant lining, with the check detail. It's made from really, really soft brushed fabric.”

Shop boys' new in Shop girls' new in

Alex Dimitri Kidswear Director October picks

Alex's top picks

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Join our baby club

“This is definitely something I'd liked to have had when I was a baby mama. You get 10% off babygrows for two years, free cake every Tuesday when you go to one of our baby coffee mornings, exclusive online content and special treats every month.”

Discover the parent hood Shop all kidswear

Must-have baby knitwear

“Binky has designed this range in conjunction with us based on all her favourite memories from her childhood.”

Published 10.24.2025

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