How to choose wine: find your perfect match
Food Editor
Malou Herkes
How to choose wine: what you need to know
Knowing which wine to choose can often be baffling. What does ‘full-bodied’ mean? What is a ‘long mineral finish’? Can wine really taste of strawberries? It might feel like you need a 24/7 personal sommelier on hand to help. If you’re left confused, you’re not the only one. A quarter of M&S customers have told us they spend more than 10 minutes deciding what to buy in the wine aisle. This is where our Wine Finder tool comes to the rescue, with simple questions that help to demystify the jargon and point you in the right direction, depending on your own personal taste.
Taste, taste, taste!
That’s enough of the theory – now for the practice. There’s no better way to discover new wines you love than to taste them yourself. Next time you’re in the mood for a new wine, use our Wine Finder as a starting point to help you think about the specific flavours you like, then use its personalised recommendations to get your next bottle. Note down what you thought of it and what you enjoyed about it to help inform your next Wine Finder quiz. Before you know it, choosing new wines will be a doddle, and a lot more enjoyable.
Published 2.21.2025