Playtime isn’t over just because summer is. As temperatures dip and days grow short, keep their clothes fun with colourful, quirky winter woollies
Knitwear used to have a rep for being scratchy, making it a thumbs-down for kids – but our hi-tech fabrics that are kind to skin mean knits are a hit again. Look out for bright colours, fun slogans and cute details – like the sleeves on this super-soft floral-embroidered knitted jumper – or classic ones, like the chunky ribbed collar on this boys’ zip cardigan (it’s made from cotton to keep him more comfortable; don’t forget that 100% of the cotton for our clothing is sustainably sourced. And always will be).
“Choose PLAYFUL matching
hat-and-gloves combos to
transform their look”
There’s a reason wool is a perennial favourite come autumn. As well as staving off the cold, it’s an easy way to transform even the scruffiest child into a seriously smart operator. For a classic look, opt for coats with simple shapes and jumpers in neutral shades, and layer up with matching knitted accessories.
“Many of our WOOL
and wool-blend knits are
The main thing kids look for in their clothes is something fun, so don’t be afraid to inject a dash of quirkiness into their knitwear. A wacky design, unusual prints and unexpected pops of colour are easy ways to make their ensemble that little bit different. This block-striped cardigan in a rare colourway fits the bill, and so does this star-print, rainbow-zip coat (and who doesn’t love a lamb pramsuit?). Encourage them to get creative with their look, too – it helps them find their own innate sense of style.
“LAYER up different
textures and colours for
a standout style”
Photographer: David Handley / Stylist: Sorrel Kinder / Hair stylist: Rachel Jones