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get the look

KIDS’ COATS AND KNITWEAR

get the look

KIDS’ COATS AND KNITWEAR

Playtime isn’t over just because summer is. As temperatures dip and days grow short, keep their clothes fun with colourful, quirky winter woollies

 

The new-feel knitwear

Knitwear used to have a rep for being scratchy, making it a thumbs-down for kids – but our hi-tech fabrics that are kind to skin mean knits are a hit again. Look out for bright colours, fun slogans and cute details – like the sleeves on this super-soft floral-embroidered knitted jumper – or classic ones, like the chunky ribbed collar on this boys’ zip cardigan (it’s made from cotton to keep him more comfortable; don’t forget that 100% of the cotton for our clothing is sustainably sourced. And always will be). 

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Shop knitwear for 0-3s

Shop kids’ coats

“Choose PLAYFUL matching
hat-and-gloves combos to
transform their look”

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A traditional take

There’s a reason wool is a perennial favourite come autumn. As well as staving off the cold, it’s an easy way to transform even the scruffiest child into a seriously smart operator. For a classic look, opt for coats with simple shapes and jumpers in neutral shades, and layer up with matching knitted accessories.

Shop kids’ knitwear

Shop knitwear for 0-3s

Shop kids’ coats

“Many of our WOOL
and wool-blend knits are
machine washable

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A quirky twist

The main thing kids look for in their clothes is something fun, so don’t be afraid to inject a dash of quirkiness into their knitwear. A wacky design, unusual prints and unexpected pops of colour are easy ways to make their ensemble that little bit different. This block-striped cardigan in a rare colourway fits the bill, and so does this star-print, rainbow-zip coat (and who doesn’t love a lamb pramsuit?). Encourage them to get creative with their look, too – it helps them find their own innate sense of style.

Shop kids’ knitwear

Shop knitwear for 0-3s

Shop kids’ coats

“LAYER up different
textures and colours for
a standout style

Shop cold weather clothes

Photographer: David Handley / Stylist: Sorrel Kinder / Hair stylist: Rachel Jones