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PRAI

24K Gold Retinol Concentrate 30ml

£43

£14.33 per 10ml

Out of stock online
Free standard delivery over £60

Product code: T230184F

Meet our gold standard anti-ageing hero. Loved by beauty insiders around the world, this concentrated treatment harnesses the clinically-proven powerof retinol to dramatically firm, smooth and brighten skin as you sleep. Combined with the glow-giving powers of real 24K Gold and hydrating hero Hyaluronic Acid, there’s simply nothing better to transform skin, fast.

Product details

More information

How to Use: Apply a small amount over entire face before bed, avoiding contact with the eyes

Product Size: 30 ml

Product Texture: Serum

Ingredients

Water (aqua), glycerin, butylene glycol, isodecyl isononanoate, dimethicone, tetrahydroxypropyl ethylenediamine, caprylic/capric triglyceride, chondrus crispus (carrageenan), acrylates/C-10 alkyl acrylate crosspolymer, PEG-10 dimethicone, chondrus crispus extract, hydroxyethylcellulose, sodium hyaluronate, caprylyl glycol, mica, gold, C4-24 alkyl dimethicone/ divinyldimethicone crosspolymer, retinol, centella asiatica extract, polydiethyleneglycol adipate/IPDI copolymer, cyclodextrin, zingiber cassumunar root oil, disodium EDTA, tropolone, 1, 2-hexanediol, o-cymen-5-ol, fragrance (parfum), amyl cinnamal, benzyl salicylate, citronellol, hexyl cinnamal, limonene, alpha-isomethyl ionone, iron oxides (CI 77491), titanium dioxide (CI 77891), CI 77480.

About Prai

Logo for PRAI

Made up of four skincare collections, PRAI Beauty offers targeted solutions for the most forgotten areas of the face and body with formulas containing key ingredients.

Reviews (85)

4.8

34% Recommended this product

Mentions
16 May 2025Rose
Verified Purchase

Great product

Originally posted on praibeautyuk.com

Yes, I recommend this

[This review was collected as part of a promotion.] Love this product. Would recommend and will be purchasing again

Helpful?

11 February 2025Jennifer C.

Product review

Originally posted on praibeautyuk.com

I have just started using this Gold Concentrate Retinol and am impressed . It feels cool on the skin ,gentle and nourishing. My skin feels great in the morning.

Helpful?

14 January 2025Irene H.

24K Gold Concentrate

Originally posted on praibeautyuk.com

This is a lovely night treatment, I can recommend it. All the Prai Beauty products are good, I don’t use anything else now.

Helpful?

02 September 2024Nicola

Originally posted on praibeautyuk.com

This product is excellent for your skin. I usually put it on before bed and face looks amazing in the morning.

Helpful?

18 June 2024Viky
Verified Purchase

Good start.

Yes, I recommend this

Only been using the product for 1 week, but I am liking it and feel it is making my skin firmer.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

23 May 2024Mullly
Verified Purchase

Beautiful cream - would use again

Yes, I recommend this

Beautiful cream thats soaks into skin leaving it soft and smooth

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

02 May 2024Irene H.

24K Gold Concentrate Retinol

Originally posted on praibeautyuk.com

The 24K Gold Concentrate Retinol is a lovely, smooth face cream. I use it in the evening and have done so for some time. I am 70 years of age and don’t expect to look like a 40-year-old, but it really makes a difference. All the Prai Beauty products I use are lovely.

Helpful?

15 April 2024highlander520
Verified Purchase

Wrong one

This was a mistaken order but decided to keep & try, it’s ok but much prefer my older one which was a cream

Helpful?

11 April 2024Gwen

A must have

Originally posted on praibeautyuk.com

I'm on my 2nd bottle, I just love this serum. It makes my skin feel lovely This will be a serum I will always buy.

Helpful?

10 April 2024Tracy H.

Love this!

Originally posted on praibeautyuk.com

I love this, my skin appears more supple and glowing.

Helpful?

19 March 2024Wendy D.

Great product for mature skin

Originally posted on praibeautyuk.com

This product is excellent. I use it in the evening about 20 mins before my night cream and wake in the morning with my skin feeling really silky. I am often complemented on my skin.

Helpful?

25 January 2024Livvi61
Verified Purchase

Still undecided on this product

Use as night serum, skin feels softer but shiny after use, not sure it does much to eliminate/ soften wrinkles. Will persevere for another 3 mths & re evaluate.

Helpful?

11 December 2023Pat K.

Concentrate Retinol 24K Gold

Originally posted on praibeautyuk.com

Have received many compliments about the clarity of my skin even told I look 10 years younger

Helpful?

30 August 2023border terrier fan
Verified Purchase

Not used this serum yet

I haven't used this yet so can't comment im6possiblle to say anything else

Helpful?

10 August 2023Geraldine H.

I absolutely love all the

Originally posted on praibeautyuk.com

I absolutely love all the serums and actually most of the products I used to use guinot but now it’s on Prai fir me

Helpful?

06 July 2023Gail B.

Good value for money

Originally posted on praibeautyuk.com

Very good value for money. Nice packaging. Think I can see slight results already.

Helpful?

27 June 2023ROSALIND H.

Concentrate sinks in easily and

Originally posted on praibeautyuk.com

Concentrate sinks in easily and skin feels soft and revived in the morning. I have been using for a few weeks now and feels less harsh than other retinols I have used.

Helpful?

28 May 2023Elaine D.

Ageless Throat Décollatage Creme

Originally posted on praibeautyuk.com

I have only been using the 24k gold concentrate retinol + for a short time, but I love the feel of the product on my skin. I now use most of the Prai products and will continue to do so. Really love Prai. Best thing I have used on my skin for years. The texture of my skin is much improved, and as for.my neck and chest it's worked wonders. Elaine Denny

Helpful?

02 May 2023Beverley C.

I love this item. Your

Originally posted on praibeautyuk.com

I love this item. Your skin feels so soft after use. It has helped to smooth out fine lines on my face

Helpful?

29 March 2023Jane O.

First introduction to Prai and love it

Originally posted on praibeautyuk.com

This was part of my first purchase and I love it. My skin looks so much brighter and smoother. I use it nightly along with the menopause range and am so impressed with all the products. My skin feels so much better and looks brighter after just 1 week of using Prai with my breakouts almost complete gone.

Helpful?

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