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CHRISTMAS DELIVERY

AVEDA

1 Litre Volumizing Shampoo - *Save 25% per ml

£92

£9.20 per 100ml

Colour

Out of stock online

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Also available in: Other sizes
Free standard delivery over £60

Product code: T232130U

*Save 25% per ml when you buy a litre bottle. Builds body and volume with kaolin clay and acacia gum for hair that looks more abundant. Aveda's own pure-fume™ aroma with jasmine, peppermint, palmarosa, ylang ylang and other pure flower and plant essences.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

More information

How to Use: Massage into damp hair

Follow with pure abundance™ volumizing clay conditioner

Product Size: 1000 ml

Product Texture: Liquid

Fine hair

Ingredients

Aqueous (water\aqua\eau) extracts\extraits aqueux) - Althaea officinalis (marshmallow), calendula officinalis flower extract, aloe barbadensis leaf juice, sodium coco-sulfate, disodium laureth sulfosuccinate, decyl glucoside, babassuamidopropyl betaine, sodium chloride, hydrolyzed wheat protein, hydrolyzed wheat starch, acacia senegal gum, glycerin, honey\mel\miel, cocamidopropyl pg-dimonium chloride phosphate, polysorbate 20, fragrance (parfum), limonene, geraniol, linalool, citronellol, eugenol, benzyl benzoate, maltodextrin, magnesium sulfate, sodium gluconate, potassium sorbate, polysorbate 80, magnesium nitrate, sodium sulfate, methylchloroisothiazolinone, methylisothiazolinone, bixa orellana seed extract, annatto.

Delivery, collection & returns

Christmas delivery and collection last-order dates

Nominated Day Delivery

Order by Tuesday 23rd of December

Store Collection

Order by Tuesday 23rd of December

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (184)

4.7

86% Recommended this product

Mentions
14 December 2025Cojo7
Verified Purchase

Excellent product for fine hair

Yes, I recommend this

I liked the small bottle so much I invested in this huge bottle which will last a long time . You only need a little amount for a good lather. Excellent product for fine flat hair.

Helpful?

14 July 2025Tigger57

Brilliant

Originally posted on Aveda UK

I've used Aveda shampoos of various kinds over the years but strangely not this one, big mistake!!! My hair feels so silky and thicker, not massively thicker but enough for me to be able to tell when I touch it. Even my hairdresser noticed so that must mean it works. I'm very happy with it and the conditioner, please don't stop making it??

Helpful?

09 May 2025Corinne

Such an excellent product!

Originally posted on Aveda UK

I love this product firstly I have seriously sensitive skin (recently tried seaweed shampoo which set off a reaction so gone back to this) secondly my hair is fantastic, clean and healthy looking and smooth. Secondly it gives my long fine hair volume and with the matching conditioner it makes it easy to comb through. It appears expensive but you don't need a lot so last very well. I wont be trying any more in three years using this product my skin was good I tried the seaweed shampoo as a comparison and although more expensive it did not benefit my skin!

Helpful?

01 December 2022Johanna

Good substitute for Camomile shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

After Aveda discontinued my all time favourite camomile shampoo, I tried several different Aveda shampoos and pure abundance is the closest to the level of shine and feel that camomile used to give me. It is light and makes the hair look shiny. I also noticed that the hair stays clean for longer. Pity it's so expensive.

Helpful?

Replied

08 December 2022

We are delighted Johanna that you liked the effects of the Pure Abundance Volumizing Shampoo, meanwhile, your comments are important, and we are listening.

01 December 2022Johanna

Good substitute for Camomile shampoo

Originally posted on Aveda UK

After Aveda discontinued my all time favourite camomile shampoo, I tried several different Aveda shampoos and pure abundance is the closest to the level of shine and feel that camomile used to give me. It is light and makes the hair look shiny. I also noticed that the hair stays clean for longer. Pity it's so expensive.

Helpful?

03 September 2022Lyndylo
Verified Purchase

Best thickening shampoo

Have used this shampoos for years and won’t be without now

Helpful?

05 June 2022GENK28
Verified Purchase

Love this shampoo

Yes, I recommend this

Love the way this shampoo makes my flyaway hair feel.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

13 February 2022Granny BD
Verified Purchase

Aveda Volumising shampoo

Yes, I recommend this

This is the only shampoo that not only makes my hair look thicker but also very shiny and healthy

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 December 2021hogi 41
Verified Purchase

Aveda review

Yes, I recommend this

Good shampoo, Have used Aveda for years. This particular one is new to me, I usually get the camomile shampoo

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

21 July 2021JT87

Great shampoo

Yes, I recommend this

I have used this shampoo for several years. It works well on my fine wavy hair

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

21 June 2021janewriting

Hopeless pump

Originally posted on aveda.co.uk

No, I don't recommend this

The pump is hopeless. The spray comes out in thick lumps which weigh my hair down. I love Aveda products, but I won't buy this again.

Helpful?

12 May 2021Ronette

Wonderful

Yes, I recommend this

I have bought this shampoo before, from other retailers, and use it all the time. I am really pleased I can now buy it, online, from M&S. I have kept a small Aveda container that I refill from large bottle, very green.

Helpful?

05 November 2020fizzfiend

lovely kind shampoo

Yes, I recommend this

I have used Aveda for a number of years as I have a very sensitive scalp and they do not use sulphates. It is a delightful aroma and very kind to my scalp and yes it adds volume to my fine hair without weight would recommend everyone try Aveda.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

15 June 2020Corina

I wanted to love this

Originally posted on aveda.co.uk

I've been on the hunt for the perfect shampoo for my fine hair that has become quite flat, dull and dry. Not fun. I did quite a bit research and first tried a "drugstore" brand that kept coming up which completely ruined my hair further so I thought to go with Pure Abundance as I have used other Aveda hair products before. The first week or so using this shampoo was so amazing, my hair felt like I just came from the salon, and dried so beautifully naturally, but for the past 3 washes, it went down hill and left my hair very greasy and waxy. At first I thought maybe I didn't put enough in, so the next time I washed my hair I was sure to use a little bit more and scrub properly, still felt waxy, and I did again (third times the charm is my go to), making sure that I rinsed properly thinking maybe I didn't rinse enough, but still waxy on the back and my hair become very dry and feels so rough. So the hunt continues. The extra star is for my mum who has even finer hair than me and she says its amazing for her so there's that.

Helpful?

29 March 2020crazyshopper123

Excellent!

Yes, I recommend this

I have used lots of different brands of volume shampoo, AVEDA is really the one I want! never feel dry and very smooth. Because I have the Bob style, volume is the point for my very fine hair. Love it, recommend +++

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

17 December 2019Spider54

I would buy this product again

Originally posted on aveda.co.uk

Yes, I recommend this

Love this shampoo for my fine hair. It lasts quite a long time but I try to vary use with other cheaper brands. Overall it does add volume to my hair.

Helpful?

14 December 2019Gill

best shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

This The best shampoo which work really well on my very fine hair. I have to buy the economy bottle as my husband won't use anything else.

Helpful?

13 December 2019smoss

A winner

Originally posted on aveda.co.uk

Yes, I recommend this

I got fed up with cheap shampoos leaving my fine hair heavy and limp. I decided to invest in this line and I'm happy I did. The scent is amazing and it really lathers up well. My hair is left feeling clean and with lots of volume. I have already stocked up with a sale code for when I run out.

Helpful?

28 November 2019bairstow

Great shampoo BUT .....

Yes, I recommend this

Whenever I have purchased larger sizes ie 1L I have always received an accompanying pump. Sadly not on this occasion, so disappointing. The product itself has a wonderful fresh scent and produces a great head of foam. It is ideal on fine hair I have found. No static, never limp hair. I have used Aveda for many years and the larger sizes are far better value for money, especially with the 20% discount. Having layered hair the shampoo gives it body and when drying with a round brush, volume. There are no harsh products in the shampoo which is another reason for using Aveda. It really is kind to hair. All positives for me, bar the absence of a pump. M&S can there please be a pump with this product?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 November 2019OlaS

Fantastic shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

I first tried this shampoo about 15 years ago. It was recommended by my hairdresser. I have fine hair but apparently lots of it. My hair feels light and healthy. There is a lifting effect. Not cheap but a 1 litre bottle lasts months. Definitely worth the money!

Helpful?

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