Underglow Blurring Primer
Product code: T230073
This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.
What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!
Product details
Item details
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Shade Match
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Underglow Blurring Primer is available in one, universally-flattering shade.
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Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.
More information
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How to Use: After moisturising, use the ICONIC dropper to apply 2-3 drops of Underglow Blurring Primer all over the face - focusing on any areas that are often prone to excess shine
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Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin. Et voilà– skin is left blurred, radiant and perfected – ready for the rest of your glam routine.
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For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.
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Product Size: 27 ml
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Product Texture: Liquid
Features
Suitable for vegans
Ingredients
Aqua (water, eau), dimethicone, peg-10 dimethicone, glycerin, isononyl isononanoate, pentylene glycol, hdi/trimethylol hexyllactone crosspolymer, dimethicone/vinyl dimethicone crosspolymer, coco-caprylate/caprate, dicaprylyl ether, synthetic fluorphlogopite, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, magnesium sulfate, ethylhexylglycerin, propanediol, isododecane, dimethiconol, silica, parfum (fragrance), disteardimonium hectorite, tin oxide, propylene carbonate, laureth-4, artemisia capillaris flower extract, sorbitol, tocopherol, 1,2-hexanediol, caprylyl glycol, xanthan gum, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ascorbic acid, gold, glutathione. May contain (+/-): ci 77891 (titanium dioxide), ci 77491 (iron oxides), ci 77492 (iron oxides), ci 77499 (iron oxides).
Delivery, collection & returns
Delivery
Standard
UK Standard Delivery is available for £3.99 or free on orders over £75 (excluding furniture).
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
Store collection is free on all fashion, home and beauty orders.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyAbout ICONIC London
With ICONIC London, you'll discover high-performance, glam makeup that loves and enhances your skin.
ICONIC London
Underglow Blurring Primer
£26
£9.63 per 10ml
Reviews (887)
Like liquid velvet
Originally posted on ICONIC London
Yes, I recommend this
The best primer I’ve ever used! So hydrating, like putting liquid velvet on my skin!
Helpful?
Love this!
Originally posted on ICONIC London
I love this product! I use it on its own for subtle coverage and glow or as a base for make up on an evening out.
Helpful?
Liquid Gold
Originally posted on ICONIC London
Yes, I recommend this
This is by far the best product I use during my make up routine. The texture is so soft and lovely and it makes a difference on the overall look. I could not recommend enough
Helpful?
Waste of 💵
Originally posted on ICONIC London
No, I don't recommend this
Didn’t like this at all. It was like putting water on my skin
Helpful?
Replied
10 June 2026
Hey there, we're really sorry to hear this. Please feel free to reach out to our customer service team at customerservice@iconiclondoninc.co.uk - they'd be happy to provide some more information on how best to use this product🤍
Great product
Originally posted on ICONIC London
Yes, I recommend this
This is my fourth bottle, feels lovely on my skin and an excellent base for makeup or great on its own
Helpful?
Good product
Originally posted on ICONIC London
Yes, I recommend this
Gives a good underglow for makeup and makeup seems to blend on the face more evenly.
Helpful?
Great Lightweight Primer
Originally posted on ICONIC London
Yes, I recommend this
Lovely lightweight primer that gives a soft glow without looking shiny. Makes makeup apply much smoother and helps my skin look fresher and more hydrated throughout the day.”
Helpful?
Underglow blurring primrer
Originally posted on ICONIC London
Yes, I recommend this
Love this procust so smooth to put on face, can use on its own for light coverage or under your foundation
Helpful?
Can’t be without it!
Originally posted on ICONIC London
Yes, I recommend this
Been using this for over a year now and just love it! Really notice a difference to my whole make up if I’ve run out and can’t use it! Flawless!
Helpful?
Make up bag staple
Originally posted on ICONIC London
Yes, I recommend this
Definitely a make up bag staple. Makes skin feel soft and make up goes on smoother. Nice on its own for a no make up day but still want your skin to look flawless.
Helpful?
Love this!
Originally posted on ICONIC London
Yes, I recommend this
I didnt this would come to much when i first purchased but im now on my second bottle. A little goes a ling way and i can really see a difference if i dont use it. Gives a even tone and easy for those rushed work mornings
Helpful?
Silky smooth! Feels incredible on the skin
Originally posted on ICONIC London
Silky smooth! Feels incredible on the skin. I find this a perfect primer for wearing a more matte foundation.
Helpful?
Lovely primer
Originally posted on ICONIC London
I am on about 7th/8th bottle so that speaks for itself. It helps skin to remain moist and make up glides on seamlessly. I use it on its own if I just go to the gym
Helpful?
Very happy.
Yes, I recommend this
I'd not tried this before & am pleased to say it's an excellent primer which gives a nice gleam to my complexion.
Helpful?
Delicious!
Originally posted on ICONIC London
Velvety smooth and delicious to use! A must have for any girlie!
Helpful?
Love the underglow blurring primer
Originally posted on ICONIC London
Love the underglow blurring primer, I use it everyday.
Helpful?
Absolutely the greatest primer
Originally posted on ICONIC London
Absolutely the greatest primer. It’s silky smooth and preps my skin perfectly. I love this product.
Helpful?
Underglow primer
Originally posted on ICONIC London
This is one of my favourite Iconic products, it works well on it own to give you a soft glow and fantastic under makeup to get a good finish.
Helpful?
Skin care
Yes, I recommend this
Lovely soft and smooth on the skin leaving skin looking fresh
Helpful?
I love this product
Originally posted on ICONIC London
I love this product. Skin looks and feels flawless and glowing. A little goes a long way. Mix with a small amount of foundation for more coverage.
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