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Underglow Blurring Primer

Product code: T230073

This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.

What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!

Product details

Item details

Shade Match

Underglow Blurring Primer is available in one, universally-flattering shade.

Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.

More information

How to Use: After moisturising, use the ICONIC dropper to apply 2-3 drops of Underglow Blurring Primer all over the face - focusing on any areas that are often prone to excess shine

Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin. Et voilà– skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.

Product Size: 27 ml

Product Texture: Liquid

Features

Suitable for vegans

ICONIC London

Underglow Blurring Primer

£26

£9.63 per 10ml

Out of stock online
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Free standard delivery over £75

Reviews (904)

4.8

4% Recommended this product

Mentions
06 August 2026Kate
Verified Purchase

Amazing

Originally posted on ICONIC London

Yes, I recommend this

Light weight, good coverage for a light makeup look.

Helpful?

03 August 2026Cass
Verified Purchase

Amazing product

Originally posted on ICONIC London

Yes, I recommend this

Love this product would highly recommend, good enough to wear on its own or under makeup

Helpful?

01 August 2026SJ
Verified Purchase

Love this product

Originally posted on ICONIC London

Yes, I recommend this

As someone with more mature skin I rarely use foundation & use the Underglow Blurring Primer as a stand alone product to give me a lovely glowy skin. This serves as a great base for cheek colour & contour stick for a more polished look.

Helpful?

01 August 2026Lea
Verified Purchase

Primer

Originally posted on ICONIC London

Yes, I recommend this

Glowing and beautiful. Love how this feels on my skin and how it makes my makeup apply evenly on my face.

Helpful?

30 July 2026Jane
Verified Purchase

Primer

Originally posted on ICONIC London

Yes, I recommend this

This is my 2nd bottle it is the best primer I’ve tried And in the summer you could easily wear it alone

Helpful?

28 July 2026Kirsten
Verified Purchase

Blurring primer

Originally posted on ICONIC London

Its not for me wont be using it, tried it as it was on special

Helpful?

21 July 2026Bridal makeup by Sarabel
Verified Purchase

Amazing

Originally posted on ICONIC London

Yes, I recommend this

This makes you look super glowy and your makeup slips on beautifully

Helpful?

20 July 2026evans
Verified Purchase

love

Originally posted on ICONIC London

Yes, I recommend this

love the blurring primer. I wouldn't want to be with out it

Helpful?

16 July 2026Liz Speller
Verified Purchase

My absolute go to

Originally posted on ICONIC London

Yes, I recommend this

I’ve had countless bottles of this, it’s my absolute go to primer

Helpful?

14 July 2026Vicky S
Verified Purchase

Love it

Originally posted on ICONIC London

Yes, I recommend this

2nd time buying this product as running out, can't be without it. Wear it everyday. Would definitely recommend.

Helpful?

13 July 2026Jo Jo
Verified Purchase

Love it!

Originally posted on ICONIC London

Yes, I recommend this

First time using this and absolutely love it. Quite often don’t wear anything else it’s so nice.

Helpful?

13 July 2026Carol
Verified Purchase

Highly Recommend

Originally posted on ICONIC London

Yes, I recommend this

Love this primer, this is the 2nd bottle I have purchased and will continue to do so

Helpful?

09 July 2026RL
Verified Purchase

Firm Fave

Originally posted on ICONIC London

Yes, I recommend this

This is a firm favourite of mine, I’ve repurchased and will continue to use this product. You can wear it just on its on for a dewy look.

Helpful?

05 July 2026JR
Verified Purchase

No more unsightly pores

Originally posted on ICONIC London

Yes, I recommend this

Does what it says on the bottle. Perfect for older skin

Helpful?

03 July 2026Blush addict
Verified Purchase

Primer perfection

Originally posted on ICONIC London

Absolutely gorgeous primer , it feels like velvet on the skin and gives a lovely glow

Helpful?

01 July 2026Janey T

Fabulous product

Originally posted on ICONIC London

Yes, I recommend this

I have been using this since last December Often just wear it in its own for a lovely natural glow

Helpful?

29 June 2026Caz81

Awesome Product

Originally posted on ICONIC London

Absolutely love this product. Use it everyday. Does exactly what it says. Love love love it!!!

Helpful?

18 June 2026R Young
Verified Purchase

Like liquid velvet

Originally posted on ICONIC London

Yes, I recommend this

The best primer I’ve ever used! So hydrating, like putting liquid velvet on my skin!

Helpful?

14 June 2026Lou
Verified Purchase

Love this!

Originally posted on ICONIC London

I love this product! I use it on its own for subtle coverage and glow or as a base for make up on an evening out.

Helpful?

11 June 2026Rach
Verified Purchase

Liquid Gold

Originally posted on ICONIC London

Yes, I recommend this

This is by far the best product I use during my make up routine. The texture is so soft and lovely and it makes a difference on the overall look. I could not recommend enough

Helpful?

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