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ICONIC London

Underglow Blurring Primer

£25

£9.26 per 10ml

Free standard delivery over £60

Product code: T230073

This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.

What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!

Product details

Item details

Shade Match

Underglow Blurring Primer is available in one, universally-flattering shade.

Yep, you heard that right. Trust us, thanks to its subtle champagne pearls, one blurring barely-there tone is all that’s needed to prep and perfect all skin tones – leaving all ICONIC babes instantly radiant.

More information

How to Use: After moisturising, use the ICONIC dropper to apply 2-3 drops of Underglow Blurring Primer all over the face - focusing on any areas that are often prone to excess shine

Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin. Et voilà– skin is left blurred, radiant and perfected – ready for the rest of your glam routine.

For best results, use together with our brand new Super Smoother Skin Tint. Together these base beauties are the dream duo for that flawless, ultra-natural looking finish that really does glow from within.

Product Size: 27 ml

Product Texture: Liquid

Features

Suitable for vegans

Ingredients

Aqua (water, eau), dimethicone, peg-10 dimethicone, glycerin, isononyl isononanoate, pentylene glycol, hdi/trimethylol hexyllactone crosspolymer, dimethicone/vinyl dimethicone crosspolymer, coco-caprylate/caprate, dicaprylyl ether, synthetic fluorphlogopite, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, magnesium sulfate, ethylhexylglycerin, propanediol, isododecane, dimethiconol, silica, parfum (fragrance), disteardimonium hectorite, tin oxide, propylene carbonate, laureth-4, artemisia capillaris flower extract, sorbitol, tocopherol, 1,2-hexanediol, caprylyl glycol, xanthan gum, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ascorbic acid, gold, glutathione. May contain (+/-): ci 77891 (titanium dioxide), ci 77491 (iron oxides), ci 77492 (iron oxides), ci 77499 (iron oxides).

Delivery, collection & returns

Christmas delivery and collection last-order dates

Nominated Day Delivery

Order by Tuesday 23rd of December

Store Collection

Order by 5:00 PM on Tuesday 23rd of December

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About ICONIC London

With ICONIC London, you'll discover high-performance, glam makeup that loves and enhances your skin.

Reviews (5)

5.0

100% Recommended this product

Mentions
28 October 2025claire201
Verified Purchase

Lovely glow to skin

Yes, I recommend this

Great product, use a few drops under foundation to blur pores and gives a lovely glow to the skin

Helpful?

16 October 2025Mrs R Surrey
Verified Purchase

A Great Addition to my morning Routine

Yes, I recommend this

This is deliciously light and blends in beautifully to my mature skin. Sometimes no need for foundation if having a light make-up day. Iconic is a no-nonsense range with a hint of glam!

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

16 October 2025TheeMrsC
Verified Purchase

What a wonder! Cancel that beautician appointment!

Yes, I recommend this

Not 1 for beauty treatments nor pamperfests & definitely not 1 for turning to aesthetics… and there is no need with this bottle of magic! Instantly blurred pores and a minor creeping age line, additionally is lifted my skin with a radiance that is often lost in the duller seasons! Astonished at the quality & ease of application. Went on like a dream & did not negatively impact my usual makeup application or lasting duration.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

15 October 2025Rubyben
Verified Purchase

Great primer.

Yes, I recommend this

Bought with a 20% offer so rather speculative. However, I was pleasantly surprised to find it to be exactly what I wanted. It is easy to apply (a little goes a long way) it does blur and soften. Foundation smooths over it evenly and there is a natural pleasing glow.

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

25 September 2025jackmax
Verified Purchase

Great so far

Yes, I recommend this

Only used a couple of times but feels great on skin and I think I will love it

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent