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Underglow Blurring Primer

Product code: T230073

This innovative ICONIC London Underglow Blurring Primer creates the perfect canvas for make-up while delivering skincare benefits. The unique hybrid formula enriches and protects skin with kind-to-skin ingredients, including a natural-derived blue-light protector. Ultra-delicate champagne pearls provide a dreamy luminosity with a demi-matte, 'candlelit' glow, while the blurring technology minimises the appearance of pores and imperfections. Apply as the first step in your routine to ensure make-up applies smoothly and maintains a fresh-faced, 'just applied' finish that lasts all day.

What it does - Meet the new era of makeup application. Underglow Blurring Primer instantly melts and blends all over the skin, creating the perfect flawless-looking canvas for your makeup. It instantly refreshes your skin – thanks to a cocktail of skincare ingredients that work to help hydrate, nourish and protect. Pores appear instantly blurred, skin looks smoothed and excess shine is under control. It perfects your skin, reduces the appearance of texture, and nixes areas of excess shine without dulling your ICONIC glow. Where to wear - We believe that Underglow Blurring Primer should be the first step in every ICONIC routine, and when worn under full glam it’ll give you a lit-from-within look that’ll last all day (and night…) You can also wear alone for an ‘even less makeup no makeup-makeup’ (!) look!

Underglow Blurring Primer

£26

£962.96 per L

Free standard delivery over £75, otherwise from £3.99

Reviews (913)

4.8

4% Recommended this product

Mentions
13 November 2026
Verified Purchase

Very light but does the job

Originally posted on ICONIC London

Yes, I recommend this

This is gorgeous so light make up stays put and glows your skin

Helpful?

11 November 2026
Verified Purchase

Repeat purchase

Originally posted on ICONIC London

Yes, I recommend this

I really like this primer. It doesn’t really blur but it makes my makeup go on really well.

Helpful?

08 November 2026lyndyloo
Verified Purchase

Lovely product !

Originally posted on ICONIC London

Yes, I recommend this

Love this ! it goes on smoothly and melts into the skin to give a nice base for the blurring foundation . I use it every day and sometimes with just the finishing spray over it .

Helpful?

02 November 2026Jojosiwa
Verified Purchase

Bad shape of bottle

Issue with shape of bottle - not convenient to hold cream which is very runny

Reviewer Ratings

Quality

Average

Helpful?

Reviewer Ratings

Quality

Average

31 October 2026Tilly
Verified Purchase

Great Product

Originally posted on ICONIC London

Yes, I recommend this

I have been using this for a few years now. Sits nicely on the skin. Lovely base for the next layer.

Helpful?

27 October 2026SuziJ81
Verified Purchase

Great Primer

Originally posted on ICONIC London

Amazing primer on its own or under makeup Leaves gorgeous glow on the skin

Helpful?

15 October 2026Bink
Verified Purchase

The best make up product ever !

Originally posted on ICONIC London

Yes, I recommend this

Quite possibly the best make up product I own. Not just in this category but all categories. This blurs pores and texture but not in the way those velvet primers do this gives a glow at the same time so even if you’ve got oily skin you can still have the glow and it’s a soft glow it’s sort of natural looking. I love this magic potion so much!

Helpful?

21 September 2026Stephiea78
Verified Purchase

Perfect for dewy skin

Originally posted on ICONIC London

Yes, I recommend this

I’ve bought the mini size so many times as it’s the perfect handbag size, but I decided I wanted the bigger size to keep at home as well. Love the texture and the dewy effect it has on my skin. Fab for summer with no foundation

Helpful?

17 September 2026Kay1986
Verified Purchase

Great look

Originally posted on ICONIC London

Yes, I recommend this

This was a reorder. Really like how this works and looks

Helpful?

04 September 2026Susan
Verified Purchase

Underglow left my skin glowing and fresh!

Originally posted on ICONIC London

Yes, I recommend this

My skin has never felt so good. This melts into your skin and feels so light at the same. This made my complexion look so fresh. Felt the benefits from wearing it instantly. Great addition the my make up regime.

Helpful?

13 August 2026Dee60

Instant sunshine

Originally posted on ICONIC London

Instant sunshine is amazing I don’t particularly get sun tanned on my face, but these drops are the perfect colour to give you a real sun-kissed healthy glow. I love the product and would buy more, sadly they have been out of stock for weeks now

Helpful?

06 August 2026Kate
Verified Purchase

Amazing

Originally posted on ICONIC London

Yes, I recommend this

Light weight, good coverage for a light makeup look.

Helpful?

03 August 2026Cass
Verified Purchase

Amazing product

Originally posted on ICONIC London

Yes, I recommend this

Love this product would highly recommend, good enough to wear on its own or under makeup

Helpful?

01 August 2026SJ
Verified Purchase

Love this product

Originally posted on ICONIC London

Yes, I recommend this

As someone with more mature skin I rarely use foundation & use the Underglow Blurring Primer as a stand alone product to give me a lovely glowy skin. This serves as a great base for cheek colour & contour stick for a more polished look.

Helpful?

01 August 2026Lea
Verified Purchase

Primer

Originally posted on ICONIC London

Yes, I recommend this

Glowing and beautiful. Love how this feels on my skin and how it makes my makeup apply evenly on my face.

Helpful?

30 July 2026Jane
Verified Purchase

Primer

Originally posted on ICONIC London

Yes, I recommend this

This is my 2nd bottle it is the best primer I’ve tried And in the summer you could easily wear it alone

Helpful?

28 July 2026Kirsten
Verified Purchase

Blurring primer

Originally posted on ICONIC London

Its not for me wont be using it, tried it as it was on special

Helpful?

21 July 2026Bridal makeup by Sarabel
Verified Purchase

Amazing

Originally posted on ICONIC London

Yes, I recommend this

This makes you look super glowy and your makeup slips on beautifully

Helpful?

20 July 2026evans
Verified Purchase

love

Originally posted on ICONIC London

Yes, I recommend this

love the blurring primer. I wouldn't want to be with out it

Helpful?

16 July 2026Liz Speller
Verified Purchase

My absolute go to

Originally posted on ICONIC London

Yes, I recommend this

I’ve had countless bottles of this, it’s my absolute go to primer

Helpful?

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