Cotton Mix Super Soft Stitch Towel

This towel’s GSM rating is 550 GSM.GSM stands for grams per square metre and indicates the weight and density of the towel. Our towels range from 450-800 GSM. At the lower end of the scale, 450-600 GSM signifies a lightweight towel: good value and quick-drying, with added benefits such as low-twist yarn to make them feel more like their heavier-weight counterparts. At the higher end of the scale, 600-800 GSM signifies a heavier, more luxurious towel. The pile in these deluxe towels is denser and more lavish. Towels at the lower end of this range are great for everyday use, while those at the higher end resemble the towels you’d find in a luxury hotel. We've spun this luxurious subtle stitch towel in a special way to create air pockets between the fibres for a thick and absorbent finish, so they are super soft and quick-to-dry. They are crafted from sustainably sourced heavyweight 550gsm cotton for a plush finish. Our StayNew™ technology ensures they keep soft and fluffy wash after wash.