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Soft Touch Blush Shady Lady 5g

Product code: T238671E

Meet the miracle blush you’ve been dreaming of. Tired of blush that fades too fast, looks dry and doesn’t blend seamlessly? Iconic London’s new soft-focus blush gives you effortless, radiant, pillow-soft cheeks. Packed with skin loving ingredients: Vegan Collagen, Hyaluronic Acid, Squalane and Ceramides to help plump, hydrate and smooth skins appearance. It’s blendable, buildable and blurs for a perfect second-skin finish. Our miracle formula blends like a cream and blurs like a powder the innovative plush cream-to-powder formula melts into skin, then sets to a soft-focus satin-blur finish. The perfect balance between matte and glow. It helps to blur skin and smooth the appearance of texture, for a diffused, airbrushed finish. Leaves cheeks looking flushed, fresh and flawless.

Why You’ll Love It No patchiness – melts into skin for seamless application - No fading – longwear colour that stays put all day - No flat finish – soft-focus glow, never dull or dry - No heaviness – weightless, buildable, breathable feel - No texture emphasis – blurs and smooths for a filtered finish

Product details

Item details

Key Ingrediets

Blush with benefits. Powered by

Vegan Collagen – helps smooth the look of skin

Hyaluronic Acid – hydrates and plumps

Ceramides – support the skin barrier

Squalane – nourishes and softens

More information

How to Use: Blush. Build. Blur. Use your fingertips or a brush to apply, buff and blend the product onto cheeks. Our buildable formula is designed to seamlessly mix, blend and layer for a soft flush or bold pop of colour.

Product Size: 5 g

Product Texture: Balm

Features

Suitable for vegans

ICONIC London

Soft Touch Blush Shady Lady 5g

£24

£16.80

Colour

Special Offer

Free standard delivery over £75

Reviews (10)

4.9

70% Recommended this product

21 August 2026Recons
Verified Purchase

Beautiful blush

Originally posted on ICONIC London

Yes, I recommend this

You only need a tiny bit of this, it’s bright & beautiful! I usually use a liquid blush but this goes on so nicely with the bronzer, highly recommend!

Helpful?

28 July 2026Sarah
Verified Purchase

LOVE

Originally posted on ICONIC London

Yes, I recommend this

Really lovely blush!! Soft, natural finish and builds well! V happy 😍

Helpful?

27 July 2026Lisa P
Verified Purchase

Beautiful buildable blush

Originally posted on ICONIC London

This blush is great for building up. I wear a little for work as I have pink undertones in my skin and build it up for nights out. It is a lovely product and I have used it and replaced my old faithful blush.

Helpful?

24 July 2026AnnaC
Verified Purchase

Wonderfull product

Originally posted on ICONIC London

Yes, I recommend this

This is a great colour , I usually choose a pinkish one and this is spot on , goes on perfectly and stays all day - beautifully presented

Helpful?

16 July 2026Liz Speller
Verified Purchase

Blurring blush

Originally posted on ICONIC London

Yes, I recommend this

Buildable and a lovely colour, and really like the consistency

Helpful?

14 July 2026Janpan
Verified Purchase

Gorgeous blush

Originally posted on ICONIC London

Highly build able. Really easy to apply and looks so natural.

Helpful?

01 July 2026
Verified Purchase

Fabulous.

Originally posted on ICONIC London

Yes, I recommend this

Absolutely love. Bought this with the new bronzer. They are amazing products. Go on lovely. Buildable. Not cakie etc. Stayed on all day. Congrats iconic yous did it again on another fabulous product.

Helpful?

28 June 2026MandyC
Verified Purchase

Not heavy

Originally posted on ICONIC London

Yes, I recommend this

Great blusher. Soft & buildable. Would purchase again

Helpful?

27 June 2026K8
Verified Purchase

Lovely!

Originally posted on ICONIC London

Gives a nice glow, a little goes a long way. Lovely

Helpful?

17 June 2026Charlotte
Verified Purchase

Amazing!

Originally posted on ICONIC London

Yes, I recommend this

Amazing! I love this so much, it applies so well and is the perfect shade!

Helpful?

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