Update your browser for a better shopping experience!

Get faster load times, stronger security and access to all features.

Soft Touch Blush Shady Lady 5g

Product code: T238671E

Meet the miracle blush you’ve been dreaming of. Tired of blush that fades too fast, looks dry and doesn’t blend seamlessly? Iconic London’s new soft-focus blush gives you effortless, radiant, pillow-soft cheeks. Packed with skin loving ingredients: Vegan Collagen, Hyaluronic Acid, Squalane and Ceramides to help plump, hydrate and smooth skins appearance. It’s blendable, buildable and blurs for a perfect second-skin finish. Our miracle formula blends like a cream and blurs like a powder the innovative plush cream-to-powder formula melts into skin, then sets to a soft-focus satin-blur finish. The perfect balance between matte and glow. It helps to blur skin and smooth the appearance of texture, for a diffused, airbrushed finish. Leaves cheeks looking flushed, fresh and flawless.

Why You’ll Love It No patchiness – melts into skin for seamless application - No fading – longwear colour that stays put all day - No flat finish – soft-focus glow, never dull or dry - No heaviness – weightless, buildable, breathable feel - No texture emphasis – blurs and smooths for a filtered finish

Soft Touch Blush Shady Lady 5g

£24

Colour

Free standard delivery over £75, otherwise from £3.99

Reviews (19)

4.9

79% Recommended this product

Mentions
08 October 2026ClaireM
Verified Purchase

Perfect buildable blush

Originally posted on ICONIC London

Came as a free item when purchasing prep set and tan - its amazing!! Love it.

Helpful?

06 October 2026JenJenJenAngel
Verified Purchase

Lovely product, just the wrong shade for me

Originally posted on ICONIC London

Yes, I recommend this

Lovely product, only marking a star down as the colour isnt right for me, it's too pink. But would consider buying in another shade, very pigmented and lasts on the skin well

Helpful?

06 October 2026And23
Verified Purchase

Silky soft

Originally posted on ICONIC London

Yes, I recommend this

Love this blush, so silky soft and very natural to build on colour it blends beautifully

Helpful?

06 October 2026Bubba
Verified Purchase

Perfect blush

Originally posted on ICONIC London

Yes, I recommend this

Really gorgeous shade of pink and blends and stays on perfectly

Helpful?

06 October 2026Froggy80
Verified Purchase

Will be buying more

Originally posted on ICONIC London

Yes, I recommend this

Got this as part of an offer and it is lovely. The colour is pretty and the powder feels almost velvety. Colour payoff is great and creates a really lovely diffused cheek

Helpful?

05 October 2026Nic44
Verified Purchase

Stunning tones

Originally posted on ICONIC London

Yes, I recommend this

The tones in this product are beautiful! A little goes a long way, easy application and buildable…I received this as a free product alongside the products I ordered. I will definitely be purchasing this again., it gives such a stunning glow

Helpful?

05 October 2026HP222
Verified Purchase

Originally posted on ICONIC London

Yes, I recommend this

Love how it applies and makes my skin glow, don’t even need highlighter after. easy to build up for a more pigmented look

Helpful?

28 September 2026Kempy
Verified Purchase

Great

Originally posted on ICONIC London

Yes, I recommend this

Love this blusher it’s very natural and easy to build . Nice packaging and good price

Helpful?

06 September 2026
Verified Purchase

I order pink 💗 And i love it 😀

Yes, I recommend this

When u hold it the u feel expansive and very quick and easy to use love it 😀

Helpful?

21 August 2026Recons
Verified Purchase

Beautiful blush

Originally posted on ICONIC London

Yes, I recommend this

You only need a tiny bit of this, it’s bright & beautiful! I usually use a liquid blush but this goes on so nicely with the bronzer, highly recommend!

Helpful?

28 July 2026Sarah
Verified Purchase

LOVE

Originally posted on ICONIC London

Yes, I recommend this

Really lovely blush!! Soft, natural finish and builds well! V happy 😍

Helpful?

27 July 2026Lisa P
Verified Purchase

Beautiful buildable blush

Originally posted on ICONIC London

This blush is great for building up. I wear a little for work as I have pink undertones in my skin and build it up for nights out. It is a lovely product and I have used it and replaced my old faithful blush.

Helpful?

24 July 2026AnnaC
Verified Purchase

Wonderfull product

Originally posted on ICONIC London

Yes, I recommend this

This is a great colour , I usually choose a pinkish one and this is spot on , goes on perfectly and stays all day - beautifully presented

Helpful?

16 July 2026Liz Speller
Verified Purchase

Blurring blush

Originally posted on ICONIC London

Yes, I recommend this

Buildable and a lovely colour, and really like the consistency

Helpful?

14 July 2026Janpan
Verified Purchase

Gorgeous blush

Originally posted on ICONIC London

Highly build able. Really easy to apply and looks so natural.

Helpful?

01 July 2026
Verified Purchase

Fabulous.

Originally posted on ICONIC London

Yes, I recommend this

Absolutely love. Bought this with the new bronzer. They are amazing products. Go on lovely. Buildable. Not cakie etc. Stayed on all day. Congrats iconic yous did it again on another fabulous product.

Helpful?

28 June 2026MandyC
Verified Purchase

Not heavy

Originally posted on ICONIC London

Yes, I recommend this

Great blusher. Soft & buildable. Would purchase again

Helpful?

27 June 2026K8
Verified Purchase

Lovely!

Originally posted on ICONIC London

Gives a nice glow, a little goes a long way. Lovely

Helpful?

17 June 2026Charlotte
Verified Purchase

Amazing!

Originally posted on ICONIC London

Yes, I recommend this

Amazing! I love this so much, it applies so well and is the perfect shade!

Helpful?

1 of 4