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CHRISTMAS DELIVERY

AVEDA

Shampure™ Nurturing Shampoo 250ml

£22

£8.80 per 100ml

Colour

Free standard delivery over £60

Product code: T231234U

98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

More information

How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair

Lather

Rinse thoroughly

Follow with conditioner

Product Size: 250 ml

Product Texture: Liquid

All hair types

Features

Cruelty Free

Suitable for vegans

Ingredients

Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473 .

Delivery, collection & returns

Christmas delivery and collection last-order dates

Store Collection

Order by Tuesday 23rd of December

Delivery

Standard

Free. We are currently experiencing longer delivery lead times.

Nominated Day

£5.99. We are currently experiencing longer delivery lead times.

Collection

Collect from store

Store collection is free on all fashion, home and beauty orders.

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

Reviews (102)

3.8

57% Recommended this product

Mentions
02 November 2025customer1000
Verified Purchase

Excellent

Yes, I recommend this

Have used this for over 20 years sometimes mix it with a loreal purple shampoo as have bleached highlights and it softens the purple shampoo. Hair always feels squeeky clean without drying it out

Helpful?

03 September 2025Alison K

I love this product for every day hair washing

Originally posted on Aveda UK

This is my 2nd litre bottle. Its a lovely product. The smell is amazing. It feels luxurious and makes great lather. It leaves your hair feeling very soft and although I wash my hair every day it doesnt dry it out. It lasts for ages and you only need a tiny bit to wash your hair too.

Helpful?

31 May 2025Anne D

So dissapointed

Originally posted on Aveda UK

Unfortunately after using for only 4 days it has left my hair feeling greasy/ waxy near the roots, then dry and flyaway thereafter. So disappointed as I'd read positive reviews about the shampoo and conditioner. I live in a hard water area, could this be a reason?

Helpful?

22 April 2025Beccy123

Drying

Originally posted on Aveda UK

I thought this would be perfect for my fine highlighted curly hair as it gets greasy quickly but actually this is having the opposite effect. It's more of a clarifying shampoo for me as it dries my hair so much. I purchased the conditioner to see if that would help but still dry and I'm going to have to switch to something else. Not what I was hoping for given the cost.

Helpful?

18 April 2025CBW
Verified Purchase

Fabulous shampoo

Yes, I recommend this

Quality shampoo I've been using for years. Leaves my hair feeling really clean and smoother than most shampoos without weighing it down. Like that the brand tries to minimise the use of the unnatural chemicals that are in most brands. A little goes a long way so makes it worth the higher price.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 April 2025Hellseygirl

Great shampoo

Originally posted on Aveda UK

This is a lovely moisturising shampoo that smell amazing. Good for everyday use.

Helpful?

15 March 2025Poppysox66
Verified Purchase

Best Shampoo

Yes, I recommend this

Have tried cheaper shampoos but this is by far with the price. You don’t need too much goes a long way … smells lovely and cleans without stripping hair like all the eco friendly ticks as well

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

05 March 2025wasonlyshoppingforfood
Verified Purchase

A tight squeeze!

This shampoo is really good. I have used it before and know how good it is for my hair and scalp. However, I would have given it 5 stars if it was easier to use. I had to squeeze so hard to get the shampoo through the press-down opening. I know I'm getting on a bit and perhaps my grip is not as strong as it used to be but in the end (and dripping wet) I had to resort to unscrewing the whole cap. Has anyone else mentioned this?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 March 2025VVV43
Verified Purchase

Great for my very fine hair.

Yes, I recommend this

Shampure is the best shampoo for my very fine hair, results are so good.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

05 February 2025tealy2
Verified Purchase

Would buy again.

Yes, I recommend this

Only used a few times but can feel the difference already. Has helped hydrate my dry.colour processed hair. I was using a thickening shampoo and conditioner for a long while which, although did make my hair feel thicker and hold a style better, did nothing for the condition. My hair feels soft, shiny and conditioned. Colour is lasting longer too.

Helpful?

11 January 2025ND

I broke out as a result of using this product

Originally posted on Aveda UK

I regret trying this shampoo, as it caused me to break out in multiple areas. After using it, I developed acne on my chest, the nape of my neck, and along my hairline. I suspect it's due to the pore-clogging ingredients in the formula. If you have sensitive skin or are prone to breakouts, I definitely don't recommend this product. It's unfortunate because the shampoo seemed promising at first, but the side effects were just not worth it. Avoid if you're looking for something gentle on the skin.

Helpful?

06 December 2024Breizmermaid
Verified Purchase

Great shampoo

Yes, I recommend this

The product delivers what its name mentions. Hair is soft and more voluminous after using it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

23 September 2024CarolAmy111
Verified Purchase

Great product

Yes, I recommend this

This is great if you have sensitive skin, yes I did say that as the skin on your head can be sensitive as well. It also has a great smell

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 August 2024NYHI

Gentle and hydrating!

Originally posted on aveda.co.uk

Yes, I recommend this

I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.

Helpful?

Replied

13 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.

26 July 2024CP

Beautiful everyday shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.

Helpful?

Replied

02 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.

15 July 2024Ricardo 7
Verified Purchase

Highly recommended shampoo.

Very good shampoo which cleans the hair leaving it clean and manageable.

Helpful?

27 June 2024Eves
Verified Purchase

Love aveda hair products

Yes, I recommend this

Have been using aveda hair products for over 40 years and am very happy that I can now get it at MandS.

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

13 May 2024JG56UK
Verified Purchase

Great shampoo

Lovely shampoo which keeps my hair in good condition

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 May 2024Tulapai
Verified Purchase

A gently moisturising shampoo

Yes, I recommend this

Probably my favourite shampoo. Recommended by my hairdresser

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

06 April 2024Parky28
Verified Purchase

Very happy!

Yes, I recommend this

Very happy with this shampoo. The aroma is lovely and my hair feels hydrated.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

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