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AVEDA

Shampure™ Nurturing Shampoo 250ml

£22

£8.80 per 100ml

Free standard delivery on orders over £60
Interest-free payments available on orders between £30 - £2,000 with PayPal

Product code: T231234U

98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.

Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.

Product details

More information

How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair

Lather

Rinse thoroughly

Follow with conditioner

Product Size: 250 ml

Product Texture: Liquid

All hair types

Features

Cruelty Free

Suitable for vegans

Ingredients

Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473 .

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

Reviews (82)

3.8

63% Recommended this product

Mentions
23 September 2024CarolAmy111
Verified Purchase

Great product

Yes, I recommend this

This is great if you have sensitive skin, yes I did say that as the skin on your head can be sensitive as well. It also has a great smell

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 August 2024NYHI

Gentle and hydrating!

Originally posted on aveda.co.uk

Yes, I recommend this

I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.

Helpful?

Replied

13 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.

26 July 2024CP

Beautiful everyday shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.

Helpful?

Replied

02 August 2024

Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.

15 July 2024Ricardo 7
Verified Purchase

Highly recommended shampoo.

Very good shampoo which cleans the hair leaving it clean and manageable.

Helpful?

27 June 2024Eves
Verified Purchase

Love aveda hair products

Yes, I recommend this

Have been using aveda hair products for over 40 years and am very happy that I can now get it at MandS.

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

13 May 2024JG56UK
Verified Purchase

Great shampoo

Lovely shampoo which keeps my hair in good condition

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 May 2024Tulapai
Verified Purchase

A gently moisturising shampoo

Yes, I recommend this

Probably my favourite shampoo. Recommended by my hairdresser

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

06 April 2024Parky28
Verified Purchase

Very happy!

Yes, I recommend this

Very happy with this shampoo. The aroma is lovely and my hair feels hydrated.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

28 March 2024Patricia64
Verified Purchase

M&S only the best

Yes, I recommend this

Didn’t dream M&S sold Aveda Shampura what a lovely surprise It’s a brilliant product I can now order it and pick it up without any postage charges Well done M&S only the best😊

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

07 March 2024juleshartley
Verified Purchase

Beautiful Aveda Shampure

Yes, I recommend this

I love Shampure. It’s mild, gentle and smells lovely. It leaves my hair feeling clean, heathy and shiny.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

10 December 202312345L
Verified Purchase

Shampure™ Nurturing Shampoo 250ml

Yes, I recommend this

lovely quality shampoo, nice smell, (only need a small amount to clean hair) looks pricey

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

16 November 2023Dollar77
Verified Purchase

Great shampoo

Yes, I recommend this

This a great shampoo smells good I like the fact that’s naturally derived and doesn’t contain sodium laureth sulphate been using for years makes hair feel clean and it shines I have really fine hair

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

11 November 2023M and S jumper fan
Verified Purchase

Always an excellent brand

Yes, I recommend this

I always use Aveda, but usually the Colour Conserve. However it’s nice to have a change and the Shampure smells lovely and seems to suit my hair type which coloured.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

15 October 2023Isky

Works great for fine hair

Originally posted on aveda.co.uk

Yes, I recommend this

Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.

Helpful?

Replied

24 October 2023

We are delighted that you loved the Shampure Nurturing Shampoo results! Join us anytime on Live Chat at for any help you need with products, and take advantage of the optional video consultation for assistance.

05 March 2023Rosa 1
Verified Purchase

Smells lovely

Don’t need too much, smells great and easy to wash out.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

27 January 2023Fiona

Will always repurchase

Originally posted on aveda.co.uk

Yes, I recommend this

After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.

Helpful?

Replied

03 February 2023

Hello Fiona, we are delighted that you liked the effects of the Shampure™ Nurturing Shampoo and Conditioner. Also thank you for taking the time to post your review as we appreciate customer feedback. Join us on Live Chat at: https://bit.ly/AVUKContact_Us. if you ever need on-the-spot help from our experts!

12 January 2023SLY 44

Lovely Shampoo

Originally posted on aveda.co.uk

Yes, I recommend this

Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.

Helpful?

Replied

13 January 2023

Thank you for sharing your feedback, Sly44, delighted to read how you love and enjoy using the product.

02 January 2023Laura

Extremely disappointed

Originally posted on aveda.co.uk

No, I don't recommend this

Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip off...

Helpful?

Replied

05 January 2023

Thank you for giving this a try and sharing your experience, Laura. We understand your concern and want to help! please contact our customer services to discuss returning the product to us on free phone 0808 281 0223, to discuss your experience

16 November 2022Aveda fan

Gentle and nourishing

Originally posted on aveda.co.uk

Yes, I recommend this

I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.

Helpful?

Replied

03 December 2022

Thank you for taking the time to reach out to us. We are delighted you are a fan of Aveda. Though the Shampure Nurturing Shampoo is no longer for you, we do offer many other wonderful choices for drier hair and invite you to come, and chat live with our Aveda stylist for your own personalised recommendations: https://bit.ly/AVUKContactUs. We look forward to hearing from you.

09 July 2022Janet F
Verified Purchase

Healthy Hair

Yes, I recommend this

Love Aveda products as they are all natural ingredients and no nasties in them.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

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