AVEDA
Shampure™ Nurturing Shampoo 250ml
£22
£8.80 per 100ml
Product code: T231234U
98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.
Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.
Product details
Product details
More information
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How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair
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Lather
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Rinse thoroughly
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Follow with conditioner
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Product Size: 250 ml
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Product Texture: Liquid
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All hair types
Features
Cruelty Free
Suitable for vegans
Ingredients
Ingredients
Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473 .
Delivery, collection & returns
Delivery, collection & returns
Standard
Free over £60, or £3.50
Nominated Day
£4.99. Order by 8pm for delivery tomorrow
Collect from store
FREE
UK returns
Free
Exclusions apply
Reviews (82)
Great product
Yes, I recommend this
This is great if you have sensitive skin, yes I did say that as the skin on your head can be sensitive as well. It also has a great smell
Helpful?
Gentle and hydrating!
Originally posted on aveda.co.uk
Yes, I recommend this
I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.
Beautiful everyday shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.
Helpful?
Replied
02 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.
Highly recommended shampoo.
Very good shampoo which cleans the hair leaving it clean and manageable.
Helpful?
Love aveda hair products
Yes, I recommend this
Have been using aveda hair products for over 40 years and am very happy that I can now get it at MandS.
Helpful?
Great shampoo
Lovely shampoo which keeps my hair in good condition
Helpful?
A gently moisturising shampoo
Yes, I recommend this
Probably my favourite shampoo. Recommended by my hairdresser
Helpful?
Very happy!
Yes, I recommend this
Very happy with this shampoo. The aroma is lovely and my hair feels hydrated.
Helpful?
M&S only the best
Yes, I recommend this
Didn’t dream M&S sold Aveda Shampura what a lovely surprise It’s a brilliant product I can now order it and pick it up without any postage charges Well done M&S only the best😊
Helpful?
Beautiful Aveda Shampure
Yes, I recommend this
I love Shampure. It’s mild, gentle and smells lovely. It leaves my hair feeling clean, heathy and shiny.
Helpful?
Shampure™ Nurturing Shampoo 250ml
Yes, I recommend this
lovely quality shampoo, nice smell, (only need a small amount to clean hair) looks pricey
Helpful?
Great shampoo
Yes, I recommend this
This a great shampoo smells good I like the fact that’s naturally derived and doesn’t contain sodium laureth sulphate been using for years makes hair feel clean and it shines I have really fine hair
Helpful?
Always an excellent brand
Yes, I recommend this
I always use Aveda, but usually the Colour Conserve. However it’s nice to have a change and the Shampure smells lovely and seems to suit my hair type which coloured.
Helpful?
Works great for fine hair
Originally posted on aveda.co.uk
Yes, I recommend this
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
Helpful?
Replied
24 October 2023
We are delighted that you loved the Shampure Nurturing Shampoo results! Join us anytime on Live Chat at for any help you need with products, and take advantage of the optional video consultation for assistance.
Smells lovely
Don’t need too much, smells great and easy to wash out.
Helpful?
Will always repurchase
Originally posted on aveda.co.uk
Yes, I recommend this
After being recommended this shampoo by a friends I decided to purchase the Shampure Shampoo & Conditioner. On first use I discovers you need two double shampoo hair for the best results, but as someone with very thick hair I would have to do this anyway. I can't believe how shiny and nourished my hair looks after using this, not at all greasy or dry as some of the below reviews have complained about.
Helpful?
Replied
03 February 2023
Hello Fiona, we are delighted that you liked the effects of the Shampure™ Nurturing Shampoo and Conditioner. Also thank you for taking the time to post your review as we appreciate customer feedback. Join us on Live Chat at: https://bit.ly/AVUKContact_Us. if you ever need on-the-spot help from our experts!
Lovely Shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
Having never used the old formula, I am very happy with this shampoo. My hair is very fine and chemically treated. This makes it nice and light and clean feeling. I really like it.
Helpful?
Replied
13 January 2023
Thank you for sharing your feedback, Sly44, delighted to read how you love and enjoy using the product.
Extremely disappointed
Originally posted on aveda.co.uk
No, I don't recommend this
Smells wonderful. However, Has left my hair dry and greasy and feeling like I haven't washed it out properly. I gave it another go thinking that perhaps I didn't wash it out. Same. Disappointed as this was received as a Christmas present. Not sure if the issue is with the shampoo or conditioner but not really the point given the cost. Rip off...
Helpful?
Replied
05 January 2023
Thank you for giving this a try and sharing your experience, Laura. We understand your concern and want to help! please contact our customer services to discuss returning the product to us on free phone 0808 281 0223, to discuss your experience
Gentle and nourishing
Originally posted on aveda.co.uk
Yes, I recommend this
I've used this shampoo for years and love how gentle it is but as I get older and my hair and scalp are getting drier I now need something more moisturising.
Helpful?
Replied
03 December 2022
Thank you for taking the time to reach out to us. We are delighted you are a fan of Aveda. Though the Shampure Nurturing Shampoo is no longer for you, we do offer many other wonderful choices for drier hair and invite you to come, and chat live with our Aveda stylist for your own personalised recommendations: https://bit.ly/AVUKContactUs. We look forward to hearing from you.
Healthy Hair
Yes, I recommend this
Love Aveda products as they are all natural ingredients and no nasties in them.
Helpful?
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