AVEDA
Shampure™ Nurturing Shampoo 250ml
£22
£17.60
£7.04 per 100ml
Product code: T231234U
98% naturally derived silicone free shampoo with Abyssinian oil gently cleanses and weightlessly nourishes all hair types while infusing it with a calming aroma with 25 pure flower and plant essences. From plants, non-petroleum minerals or water.
Aveda is now Leaping Bunny approved! Since 1978, Aveda has had a powerful mission: Care for the Earth and those who live in it. We’re expanding our commitment to animal welfare by attaining Leaping Bunny Approval, the gold standard of approval via Cruelty Free International.
Product details
Product details
More information
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How to Use: Massage Aveda shampure nurturing shampoo onto your wet hair
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Lather
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Rinse thoroughly
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Follow with conditioner
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Product Size: 250 ml
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Product Texture: Liquid
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All hair types
Features
Cruelty Free
Suitable for vegans
Ingredients
Ingredients
Water\aqua\eau, ammonium lauryl sulfate, cocamide mipa, propanediol, babassuamidopropyl betaine, crambe abyssinica (abyssinian) seed oil, bixa orellana (annatto) seed extract, glycerin, peg-60 almond glycerides, polysorbate 80, polyquaternium-10, sodium chloride, citric acid, fragrance (parfum), linalool, geraniol, citronellol, benzyl benzoate, limonene, sodium phytate, benzoic acid, phenoxyethanol, potassium sorbate, sodium benzoate, annatto (ci 75120) iln45473 .
Delivery, collection & returns
Delivery, collection & returns
Delivery
Standard
Free. We are currently experiencing longer delivery lead times.
Nominated Day
£5.99. We are currently experiencing longer delivery lead times.
Collection
Collect from store
We are currently experiencing longer delivery lead times.
Returns
UK returns
Free
Exclusions apply
Full delivery and collection informationOur returns policyDiscover more in Haircare
Reviews (88)
Fabulous shampoo
Yes, I recommend this
Quality shampoo I've been using for years. Leaves my hair feeling really clean and smoother than most shampoos without weighing it down. Like that the brand tries to minimise the use of the unnatural chemicals that are in most brands. A little goes a long way so makes it worth the higher price.
Helpful?
Best Shampoo
Yes, I recommend this
Have tried cheaper shampoos but this is by far with the price. You don’t need too much goes a long way … smells lovely and cleans without stripping hair like all the eco friendly ticks as well
Helpful?
A tight squeeze!
This shampoo is really good. I have used it before and know how good it is for my hair and scalp. However, I would have given it 5 stars if it was easier to use. I had to squeeze so hard to get the shampoo through the press-down opening. I know I'm getting on a bit and perhaps my grip is not as strong as it used to be but in the end (and dripping wet) I had to resort to unscrewing the whole cap. Has anyone else mentioned this?
Helpful?
Great for my very fine hair.
Yes, I recommend this
Shampure is the best shampoo for my very fine hair, results are so good.
Helpful?
Would buy again.
Yes, I recommend this
Only used a few times but can feel the difference already. Has helped hydrate my dry.colour processed hair. I was using a thickening shampoo and conditioner for a long while which, although did make my hair feel thicker and hold a style better, did nothing for the condition. My hair feels soft, shiny and conditioned. Colour is lasting longer too.
Helpful?
Great shampoo
Yes, I recommend this
The product delivers what its name mentions. Hair is soft and more voluminous after using it.
Helpful?
Great product
Yes, I recommend this
This is great if you have sensitive skin, yes I did say that as the skin on your head can be sensitive as well. It also has a great smell
Helpful?
Gentle and hydrating!
Originally posted on aveda.co.uk
Yes, I recommend this
I love both the Shampoo and conditioner, they have a beautiful soft scent and leave you hair feeling absolutely amazing. I recommend both the shampoo and conditioner, for personal use, but also for gifting. I am an Estee Lauder Companies employee.
Helpful?
Replied
13 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on Https://www.aveda.co.uk now.
Beautiful everyday shampoo
Originally posted on aveda.co.uk
Yes, I recommend this
This shampoo really leaves my hair feeling clean and healthy, it feels lightweight and leaves a lovely fragrance. Doesn't feel stripping at all yet I always feel like my hair has a deep clean. i am an ELC employee.
Helpful?
Replied
02 August 2024
Hi there! We are so glad to hear you love this product as much as we do. Explore the rest of the Shampure range on https://www.aveda.co.uk now.
Highly recommended shampoo.
Very good shampoo which cleans the hair leaving it clean and manageable.
Helpful?
Love aveda hair products
Yes, I recommend this
Have been using aveda hair products for over 40 years and am very happy that I can now get it at MandS.
Helpful?
Great shampoo
Lovely shampoo which keeps my hair in good condition
Helpful?
A gently moisturising shampoo
Yes, I recommend this
Probably my favourite shampoo. Recommended by my hairdresser
Helpful?
Very happy!
Yes, I recommend this
Very happy with this shampoo. The aroma is lovely and my hair feels hydrated.
Helpful?
M&S only the best
Yes, I recommend this
Didn’t dream M&S sold Aveda Shampura what a lovely surprise It’s a brilliant product I can now order it and pick it up without any postage charges Well done M&S only the best😊
Helpful?
Beautiful Aveda Shampure
Yes, I recommend this
I love Shampure. It’s mild, gentle and smells lovely. It leaves my hair feeling clean, heathy and shiny.
Helpful?
Shampure™ Nurturing Shampoo 250ml
Yes, I recommend this
lovely quality shampoo, nice smell, (only need a small amount to clean hair) looks pricey
Helpful?
Great shampoo
Yes, I recommend this
This a great shampoo smells good I like the fact that’s naturally derived and doesn’t contain sodium laureth sulphate been using for years makes hair feel clean and it shines I have really fine hair
Helpful?
Always an excellent brand
Yes, I recommend this
I always use Aveda, but usually the Colour Conserve. However it’s nice to have a change and the Shampure smells lovely and seems to suit my hair type which coloured.
Helpful?
Works great for fine hair
Originally posted on aveda.co.uk
Yes, I recommend this
Used for years so lived through formula change but still works a treat. I can't use the conditioner but the shampoo is great for me. Tried loads of others but always come back to this. Gives my hair some body, leaves it feeling clean and always healthy. I have chin length fine blonde 51 year old hair. I use Aveda thickening hair lotion too which is great. Sometimes combine with the volumising one but if you need to choose and you have fine hair go for the thickening one.
Helpful?
Replied
24 October 2023
We are delighted that you loved the Shampure Nurturing Shampoo results! Join us anytime on Live Chat at for any help you need with products, and take advantage of the optional video consultation for assistance.
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